Jo Turner
Marketing Manager at Mr Apple NZ at Mr Apple New Zealand Ltd- Claim this Profile
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Bio
Ashvinder Brar
Here are just a few things you need to know about Jo: - She doesn't care who gets the credit, she just wants the win-win (for the company and for the consumer). - She believes that great culture is born from honest feedback, transparency and a commitment to excellence. She lives these values. - Everyone has big ideas but execution is what matters. Jo knows execution. - She sees obstacles as opportunities in disguise. I know this reads like a motivational poster but Jo is one of those people who lives by this mantra.
Darryl McClay
Raydar has worked with Jo across numerous projects and brands during her time at Frucor Beverages. Jo is a highly experienced and talented marketer and was a pleasure to deal with. She knows what she wants and utilizes her agency partners effectively to get great results. A couple of the V projects we worked on together still sit amoungst our proudest moments as an agency.
Ashvinder Brar
Here are just a few things you need to know about Jo: - She doesn't care who gets the credit, she just wants the win-win (for the company and for the consumer). - She believes that great culture is born from honest feedback, transparency and a commitment to excellence. She lives these values. - Everyone has big ideas but execution is what matters. Jo knows execution. - She sees obstacles as opportunities in disguise. I know this reads like a motivational poster but Jo is one of those people who lives by this mantra.
Darryl McClay
Raydar has worked with Jo across numerous projects and brands during her time at Frucor Beverages. Jo is a highly experienced and talented marketer and was a pleasure to deal with. She knows what she wants and utilizes her agency partners effectively to get great results. A couple of the V projects we worked on together still sit amoungst our proudest moments as an agency.
Ashvinder Brar
Here are just a few things you need to know about Jo: - She doesn't care who gets the credit, she just wants the win-win (for the company and for the consumer). - She believes that great culture is born from honest feedback, transparency and a commitment to excellence. She lives these values. - Everyone has big ideas but execution is what matters. Jo knows execution. - She sees obstacles as opportunities in disguise. I know this reads like a motivational poster but Jo is one of those people who lives by this mantra.
Darryl McClay
Raydar has worked with Jo across numerous projects and brands during her time at Frucor Beverages. Jo is a highly experienced and talented marketer and was a pleasure to deal with. She knows what she wants and utilizes her agency partners effectively to get great results. A couple of the V projects we worked on together still sit amoungst our proudest moments as an agency.
Ashvinder Brar
Here are just a few things you need to know about Jo: - She doesn't care who gets the credit, she just wants the win-win (for the company and for the consumer). - She believes that great culture is born from honest feedback, transparency and a commitment to excellence. She lives these values. - Everyone has big ideas but execution is what matters. Jo knows execution. - She sees obstacles as opportunities in disguise. I know this reads like a motivational poster but Jo is one of those people who lives by this mantra.
Darryl McClay
Raydar has worked with Jo across numerous projects and brands during her time at Frucor Beverages. Jo is a highly experienced and talented marketer and was a pleasure to deal with. She knows what she wants and utilizes her agency partners effectively to get great results. A couple of the V projects we worked on together still sit amoungst our proudest moments as an agency.
Credentials
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Digital Marketing Certificate
Circus StreetApr, 2019- Nov, 2024
Experience
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Mr Apple New Zealand Ltd
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New Zealand
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Food and Beverage Services
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1 - 100 Employee
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Marketing Manager at Mr Apple NZ
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Feb 2021 - Present
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Marketing Contractor (brand projects)
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Jul 2019 - Feb 2021
Part of small NZ team leading NZ specific equity campaign and NPD launch campaigns. Working with AU & Global teams on adapting strategy for NZ and developing NZ focused campaigns. Very proud to have been part of the Donate Your Kit campaign aiming to help more kids access sport when they otherwise would miss out which significantly improved Brand Power and won an Effie in 2021 Part of small NZ team leading NZ specific equity campaign and NPD launch campaigns. Working with AU & Global teams on adapting strategy for NZ and developing NZ focused campaigns. Very proud to have been part of the Donate Your Kit campaign aiming to help more kids access sport when they otherwise would miss out which significantly improved Brand Power and won an Effie in 2021
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Fonterra
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New Zealand
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Food and Beverage Manufacturing
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700 & Above Employee
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Innovation Manager
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Jan 2016 - Apr 2019
Developing the 3-10yr NPD horizon. I'm loving this opportunity to connect the amazing science and insights we have on the goodness of dairy, with consumer needs and trends - to develop new products that make dairy more convenient and full of goodness. My first project was Anchor Protein+ Having seen the protein trend take off around the world and read lots of our research around the benefits of getting protein more regularly through the day, I developed and recommended the cross category concept to the broader teams. It was a real team effort to deliver the range and the results have been incremental to the categories we launched in. Now also launched in Chile the yoghurts are in the Top 5 for the category and winning awards in Chile and NZ; voted product of the year by NZ Healthy Food Guide. Show less
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Marketing Projects manager
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Apr 2014 - Sep 2015
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Marketing Contractor
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Sep 2013 - Apr 2014
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Frucor Beverages
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Auckland
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Marketing Contractor
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Apr 2013 - Sep 2013
Developing brand strategy, delivering NPD to market and developing sustainable communication platforms for youth focussed brands Developing brand strategy, delivering NPD to market and developing sustainable communication platforms for youth focussed brands
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Cadbury NZ
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Auckland
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Fixed Term Contract, Marketing
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Oct 2012 - Apr 2013
Delivery of biggest launch for Cadbury in 2013, stakeholder engagement and project delivery. Delivery of biggest launch for Cadbury in 2013, stakeholder engagement and project delivery.
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Lead Consultant
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Sep 2011 - Oct 2012
Director, Lead Consultant, Melbourne – leading team of Associate Consultants and Insights executives to deliver work solving business issues for clients. Responsible for revenue generation of $2m per year and a team of 17 talented research execs. Director, Lead Consultant, Melbourne – leading team of Associate Consultants and Insights executives to deliver work solving business issues for clients. Responsible for revenue generation of $2m per year and a team of 17 talented research execs.
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Frucor Suntory Oceania
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New Zealand
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Food and Beverage Services
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200 - 300 Employee
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Future Innovations Manager
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Jun 2008 - Sep 2011
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Senior Brand Manager - V
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Aug 2006 - Jun 2008
Responsible for all aspects of the V brand from P&L to consumer engagement. TVCs, NPD and the revolutionary and award-winning People's Republic of V.
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Senior Brand Manager - Fresh-up & McCoy
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Oct 2004 - Aug 2006
Updated the iconic kiwi favourite Fresh-up through a Gold Effie winning "fresh yourself up" ad with a catchy jingle and through the line execution; worked with the sales guys to refocus on our impulse sales - reviving the brand and sales. Repackaged McCoy and launched NPD to increase sales by over a third in the 2 years I was on the brand.
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Sainsbury's
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United Kingdom
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Retail
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700 & Above Employee
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Marketing
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1996 - 2004
Multiple roles over 8 years: 2 years instore running produce dept and specialising in New Store openings 4 years in Brand & Advertising team - instore campaigns, making ads with Jamie Oliver and Planning Media incl ROI and Brand Tracking 1 year in Banking 1 year in Loyalty management with Nectar Multiple roles over 8 years: 2 years instore running produce dept and specialising in New Store openings 4 years in Brand & Advertising team - instore campaigns, making ads with Jamie Oliver and Planning Media incl ROI and Brand Tracking 1 year in Banking 1 year in Loyalty management with Nectar
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Education
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1992 - 1998
Nottingham Trent University
LLB, Law
Community
