Head of IT & Digital Marketing

• Jul 2020 - Present

Digital Marketing Manager

• Mar 2019 - Present

• Developed, led and executed email marketing, web content and lead generation strategies that grew customer base by 281% and overall digital revenue by 53%• Did an SEO optimization of all web content, developing keyword plans, managing and growing the email list and providing guidance to internal teams on digital best practices for conversion rate optimization• Analyzed website performance and led the reporting process for digital KPIs such as site traffic, bounce rates, conversion rates, source attribution, etc.• Evaluated and assessed digital marketing campaign performance and recommended data-driven optimization tactics• Assisted relevant team members in the setup of website A/B and multivariate tests, tracking URLs and conversion pixels for digital marketing campaigns• Built regular reporting dashboards to monitor performance of websites, email campaigns and other digital marketing initiatives• Participated in planning and strategy sessions for digital marketing campaigns and activities, advising on best practices and tactics to achieve desired results• Managed the relationship with vendors including, Google, Meta, SEM Rush, HubSpot, etc.• Made strategic recommendations about opportunities to improve the user experience on company digital platforms• Used SEO tools such as Google Search Console, Google Trends and SEM Rush to extract insights and improve keyword ranking and traffic over time• Monitored web traffic and online revenue on a monthly and annual basis• Identified and corrected any SEO issues on all domains and worked closely with the Business Solutions team to resolve both technical (backend) and on-site (frontend) issues• Provided SEO support to internal teams in the form of keyword research, SEO optimization suggestions and advising on web content best practices• Led the development of email performance reports and provided analysis to internal stakeholders, identifying tactics to improve open rates, click rates and conversion rates Show less

Email Marketing Specialist

• Nov 2019 - Oct 2021

• Responsible for managing the daily activities of all email campaigns, list growth and health, quality assurance, A/B testing, and reporting and analysis• Worked with the Marketing Team, Ecommerce Team & other departments to ensure optimization and growth of the email channel• Prepared & executed plan for email list growth• Ensured standards were being followed for compliance and maximum deliverability• Worked to improve deliverability and list quality and decrease unsubscribes• Optimized email campaigns through A/B testing to improve open rate, click through, conversion etc.• Focused on segmentation to deliver more specific relevant messages to target audiences based on behavioral data resulting in increases in key KPIs (open rate - 47%, click through rate - 39% etc.)• Built and recommended customer journeys for the different lifecycle stages• Used Google Analytics data to identify and build new segments• Evaluated existing email flow campaigns and built out new ones• Examined all creative assets to ensure that creative was optimized for delivery and performance and met creative brief specifications• Tested all messages to ensure emails were rendering correctly across major email clients, promotional codes were live and functioning properly, all landing pages and featured products were live and pricing coordinates between email and site• Sent testing notifications of daily emails to all business partners• Provided actionable intelligence that identified opportunities for optimization and growth• Managed projects by creating work-back schedules and managing timelines with cross-functional teams for copy, translation, and creative assets required• Worked with graphic designers to execute all email campaign set up, loading of all email assets into email system, QA and troubleshot of potential issues• Built periodic reporting dashboards for email campaign results providing analysis and insights for different audiences Show less

Email Marketing Manager

• 2017 - 2019

• Managed and built overall email and CRM marketing strategy and acted as the main force behind all company email marketing efforts• Performed day-to-day marketing activities including email campaign set-up, landing page set-up, scheduling, A/B testing and experimentation, deployment of emails, email deliverability and database management activities, and maintaining the cleanliness of the database• Protected and grew marketing database, ensuring high quality contacts with clean data• Managed database cleanup initiatives, established and developed targeting and list segmentation strategies• Planned and executed prospecting and nurture campaigns• Worked with other team members to plan and execute marketing automation triggers, flows and lists• Conducted landing page testing and quality assurance process to ensure leads were captured, scored, and routed correctly for follow up.• Created a lead scoring model and designed targeted nurture campaigns to educate, engage and convert prospects across the funnel• Analyzed data to understand what messages and campaigns were resonating with prospects and customers• Monitored email performance data and analyzed results for success and for areas of optimization, and helped build reports, dashboards and presentations• Analyzed campaign data to share actionable insights and opportunities with regional teams, and suggested ways to adjust and improve engagement and performance• Assisted in management of marketing tech stack - from marketing automation platform to data enrichment• Provided support for website content updates and enhancements• Created and updated email templates• Drafted email copy and subject lines as required• Complied fully with all privacy, confidentiality, marketing permissions, data security and other requirements related to the handling, accessing and storage of customer data Show less

IT Support Specialist

• 2016 - 2017

• Managed information technology and computer systems• Planned, organized, controlled and evaluated IT and electronic data operations• Designed, developed, implemented and coordinated systems, policies and procedures• Ensured security of data, network access and backed up systems• Ensured the Network ran smoothly in the office.• Identified problematic areas and implemented strategic solutions in time• Preserved assets, information security and control structures• Managed information technology and computer systems• Planned, organized, controlled and evaluated IT and electronic data operations• Designed, developed, implemented and coordinated systems, policies and procedures• Ensured security of data, network access and backed up systems• Ensured the Network ran smoothly in the office.• Identified problematic areas and implemented strategic solutions in time• Preserved assets, information security and control structures Show less

IT Support Technician

• Jan 2017 - Jul 2017