Evan Day, MS Data Science
Head of Marketing at CAN Capital- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Matthew Carmichael
I worked with Evan on the Wesley Soccer program. We recruited Evan for his understanding of the game and style of play. Evan has a great personality and worked very well within our team environment. He got on with everyone, supported those around him and was a respectful and hard working player who just wanted to learn and get better every day. I believe that his understanding, ability to pick things up quickly and general versatility made him a huge asset for our squad. I am confident that Evan will show these qualities in any team environment and grow into a leadership role.
LinkedIn User
Evan was hired for a short term project that required attention to detail. Evan did a great job with the project. He was professional and reliable.
Matthew Carmichael
I worked with Evan on the Wesley Soccer program. We recruited Evan for his understanding of the game and style of play. Evan has a great personality and worked very well within our team environment. He got on with everyone, supported those around him and was a respectful and hard working player who just wanted to learn and get better every day. I believe that his understanding, ability to pick things up quickly and general versatility made him a huge asset for our squad. I am confident that Evan will show these qualities in any team environment and grow into a leadership role.
LinkedIn User
Evan was hired for a short term project that required attention to detail. Evan did a great job with the project. He was professional and reliable.
Matthew Carmichael
I worked with Evan on the Wesley Soccer program. We recruited Evan for his understanding of the game and style of play. Evan has a great personality and worked very well within our team environment. He got on with everyone, supported those around him and was a respectful and hard working player who just wanted to learn and get better every day. I believe that his understanding, ability to pick things up quickly and general versatility made him a huge asset for our squad. I am confident that Evan will show these qualities in any team environment and grow into a leadership role.
LinkedIn User
Evan was hired for a short term project that required attention to detail. Evan did a great job with the project. He was professional and reliable.
Matthew Carmichael
I worked with Evan on the Wesley Soccer program. We recruited Evan for his understanding of the game and style of play. Evan has a great personality and worked very well within our team environment. He got on with everyone, supported those around him and was a respectful and hard working player who just wanted to learn and get better every day. I believe that his understanding, ability to pick things up quickly and general versatility made him a huge asset for our squad. I am confident that Evan will show these qualities in any team environment and grow into a leadership role.
LinkedIn User
Evan was hired for a short term project that required attention to detail. Evan did a great job with the project. He was professional and reliable.
Credentials
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Inbound Certification
HubSpotOct, 2015- Nov, 2024
Experience
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CAN Capital
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United States
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Financial Services
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100 - 200 Employee
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Head of Marketing
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Mar 2022 - Present
Developed and executed data-driven demand generation strategies and campaigns that deliver highly qualified marketing leads to Sales. Nurture existing database increasing the CLV and renewal rates Improved the efficiency and effectiveness of our marketing tech stack (Hubspot, Salesforce, Tableau, ect.) to nurture leads better, increase conversion rates to marketing qualified leads, and improve the integrity of the overall database. Improved operational processes and reporting related to demand generation programs to measure marketing spend's effectiveness, performance, and ROI Collaborate with cross-functional leaders, including sales, finance, and customer services, to ensure cohesive marketing efforts and a seamless customer experience Manage marketing budgets and allocate resources in a way that maximizes impact and ROI In first year: Increased inbound leads YoY by 78% Increased inbound applications YoY by 177% Increased inbound funded volume YoY by 305% Show less
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SimScale
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Germany
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Software Development
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100 - 200 Employee
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Senior Marketing Manager
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Jul 2021 - Mar 2022
*Doubled MQL to SQL conversion rates but implementing workflows and working directly with sales leaders to fine tune. Develop tracking and measurement frameworks for marketing and sales efforts Interrogate data to validate its accuracy Test and optimize marketing efforts using data backed theories to increase the funnel Partner with sales and operations leaders ensuring the company is aligned and working together to achieve pipeline and bookings goals *Doubled MQL to SQL conversion rates but implementing workflows and working directly with sales leaders to fine tune. Develop tracking and measurement frameworks for marketing and sales efforts Interrogate data to validate its accuracy Test and optimize marketing efforts using data backed theories to increase the funnel Partner with sales and operations leaders ensuring the company is aligned and working together to achieve pipeline and bookings goals
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Marlin Capital Solutions
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United States
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Financial Services
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1 - 100 Employee
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Marketing Manager
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Feb 2018 - Jul 2021
Manage digital analytics tracking solutions across various platforms including Google Analytics, Facebook, FullStory, Marketo and other platforms Build, scale, and optimize our digital marketing channels Utilize Python, Tableau and SQL to provide data based recommendations to ultimately increase sales Manage paid campaigns across various platforms and report on ROI Implement new technology and workflows that drive the sales-force's efficiency Implement and measure data-driven, creative experiments Partner closely with our sales organization to truly support the sales partnership through marketing platforms, channels, collateral, and content Show less
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Digitas Health
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United States
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Advertising Services
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700 & Above Employee
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Senior Analyst - Strategy and Analytics
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Apr 2016 - Mar 2018
Use various analytical tools (Mostly Google Analytics and Tag Manager) to monitor and analyze pharmaceutical brand’s digital strategy Meet with clients and account team members to provide recommendations based on data Build, oversee, and present interactive dashboards using Tableau Use various analytical tools (Mostly Google Analytics and Tag Manager) to monitor and analyze pharmaceutical brand’s digital strategy Meet with clients and account team members to provide recommendations based on data Build, oversee, and present interactive dashboards using Tableau
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NorthStar Solutions Group, LLC
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United States
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Business Consulting and Services
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1 - 100 Employee
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Business Operations Consultant
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May 2014 - Apr 2016
Use analytical tools to monitor Comcast’s KPIs and identify trends Played a key role in migrating from Comcast.com to Xfinity.com Run daily, weekly and monthly metrics reporting making key suggestions on findings at Comcast Utilized excel skills in building reports to increase turnaround time of work sent to near neighbors at Comcast Use analytical tools to monitor Comcast’s KPIs and identify trends Played a key role in migrating from Comcast.com to Xfinity.com Run daily, weekly and monthly metrics reporting making key suggestions on findings at Comcast Utilized excel skills in building reports to increase turnaround time of work sent to near neighbors at Comcast
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Tech Impact
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United States
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Non-profit Organizations
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100 - 200 Employee
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Digital Marketing Consultant
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May 2014 - May 2015
Scrub, standardize and organize entire marketing database Strategize a CRM plan Scrub, standardize and organize entire marketing database Strategize a CRM plan
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Fiberlink Communications, an IBM company
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Center City, PA
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Digital Marketing Consultant
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Sep 2013 - Sep 2014
Assisted in Developing, launching and managing email campaigns Scrub, validate and discover marketing data for use in Eloqua and Salesforce Run and analyze reports comparing ROI on contracts and marketing campaigns Contributes to the development of a program to “clean data” in the marketing database Assist in the preparation of marketing events Monitors lead generation ensuring all leads are assigned to proper sales representative Assisted in Developing, launching and managing email campaigns Scrub, validate and discover marketing data for use in Eloqua and Salesforce Run and analyze reports comparing ROI on contracts and marketing campaigns Contributes to the development of a program to “clean data” in the marketing database Assist in the preparation of marketing events Monitors lead generation ensuring all leads are assigned to proper sales representative
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Robert Half
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United States
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Staffing and Recruiting
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700 & Above Employee
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Temp
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Mar 2013 - Jul 2013
Accurately entered candidates into an internal database Recorded detailed notes from NASA Conferences Managed front desk General office work Accurately entered candidates into an internal database Recorded detailed notes from NASA Conferences Managed front desk General office work
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CSC
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United States
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Legal Services
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700 & Above Employee
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Project Associate
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Jun 2012 - Mar 2013
Performed extensive research utilizing internal and external databases Maintained client database and ensured information was accurate Developed strong working relationships with outside vendors and internal sales representatives Maintained accurate records ensuring all deadlines were met Independently planned, coordinated, organized, prioritized and managed workload Successfully prioritized tasks to reflect changing deadlines Reviewed technical documents for completeness and correctness before being submitted Responding to customer requests for order status or expedited delivery of documents Served as a liaison between vendors, government agencies and sales representatives Show less
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Wesley College
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Australia
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Education Administration Programs
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500 - 600 Employee
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Communications Assistant
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Jan 2012 - May 2012
Wrote and edited stories for posting on Wesley's website and social media sites Captured, edited and posted pictures that visually support the messaging on Wesley's brand Wrote and edited stories for posting on Wesley's website and social media sites Captured, edited and posted pictures that visually support the messaging on Wesley's brand
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Intramural Sports Coordinator
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Sep 2011 - May 2012
Promoted intramural activities Coordinated student life events Scheduled leagues and games Promoted intramural activities Coordinated student life events Scheduled leagues and games
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Marketing Assistant
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Jan 2011 - May 2012
Developed marketing materials to increase interest in the Study Abroad program using Word and PowerPoint Created and maintained a candidate database using Excel to track the success rate of the marketing efforts Mentored foreign exchange students from Europe and Asia Created a social media campaign to improve awareness of the Study Abroad program Developed relationships with external recruiters at other institutions in order to help them present Wesley as an option to international students Show less
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Education
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2022 -
Eastern University
Master of Science - MS, Data Science -
2019 - 2019
General Assembly
Certificate, Python Programming -
2008 - 2012
Wesley College, Delaware
Bachelor of Business Administration (B.B.A.), International Business
Community
