Experience

APHL - Association of Public Health Laboratories

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Social Media Specialist

  • Apr 2022 - Present



District of Columbia Public Schools (DCPS)

• United States
• Primary and Secondary Education
• 700 & Above Employee

• Communications Strategist

  • Jul 2020 - Feb 2023



METRO COMMUNITY HEALTH CENTERS INC

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Community Relations Specialist

  • Dec 2018 - Aug 2020

  -Designed and proposed various outreach and engagement strategies -Curated and attended community meetings for identifying and solving problems -Budget planning and inventory for all events -Coordinated efforts to recruit individuals within the community for sponsorship -Designed new marketing initiatives to generate revenue streams and achieve fundraising goals -Designed and proposed various outreach and engagement strategies -Curated and attended community meetings for identifying and solving problems -Budget planning and inventory for all events -Coordinated efforts to recruit individuals within the community for sponsorship -Designed new marketing initiatives to generate revenue streams and achieve fundraising goals



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Social Media Manager

  • Jan 2018 - Jul 2020

  -Research data driven pitches for targeted outreach internally -Craft and enhance the marketing strategy for moving customers through various conversion funnels -Determine the role and value of each social channel to prioritize resources across the channels -Direct content creation to support user acquisition and engagement strategy, multi-channel optimization and sales conversion -Generated high impact, creative executions that increased client sponsorship and event awareness -Research data driven pitches for targeted outreach internally -Craft and enhance the marketing strategy for moving customers through various conversion funnels -Determine the role and value of each social channel to prioritize resources across the channels -Direct content creation to support user acquisition and engagement strategy, multi-channel optimization and sales conversion -Generated high impact, creative executions that increased client sponsorship and event awareness



Jamaica Hospital

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Public Relations Assistant

  • Dec 2015 - May 2018

  -Cultivated communication strategies used to influence public opinion -Created comprehensive multi-media communication strategies targeted at culturally diverse individuals and communities -Identify creative ways to utilize community members to progress initiatives through events, newsletters, blog posts and video content -Setting measures of success and optimizing plans for course correction to ensure meets and surpass success metrics -Cultivated communication strategies used to influence public opinion -Created comprehensive multi-media communication strategies targeted at culturally diverse individuals and communities -Identify creative ways to utilize community members to progress initiatives through events, newsletters, blog posts and video content -Setting measures of success and optimizing plans for course correction to ensure meets and surpass success metrics



ScoutLife

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Jul 2014 - Dec 2015

  -Coordinated, marketed, and hosted onsite social engagement events to attract clientele -Achieved a strong, visible social media presence and concept development with viral potential -Continuously monitored online public relations and ensured the success of client programs -Directed and developed marketing campaigns based on cultural trend research -Assessed social media marketing strategies to determine rate of return -Managed quality assurance assistance efforts to ensure that documents, presentations and proposals were in line with company policy -Monitored forum hosting and online community correspondence



Voice of the Wildcats Newspaper

• Bethune-Cookman University; Department of Mass Communications

• Marketing Manager/Public Relations Promotions

  • Aug 2011 - Nov 2013

  -Prepared records for all the new clients and maintain them by regularly updating databases and files, document drafting and production, preparing & processing check requests and ensuring the completion of all job duties. -Contributed organizational skills and strong attention to detail toward coordinating all office functions; efficiently planning and coordinating meetings, calendars, travel and conference calls. -Performed administrative and office support activities for multiple supervisors. Duties included fielding telephone calls, receiving and directing visitors, word processing, creating spreadsheets and presentations, and filing. -Maintained and recorded daily Video Production/ Image editing/ Photography