Marketing Manager

• Oct 2018 - Present

Consultant

• Feb 2018 - Jun 2021

Supported a growing network of innovators committed to ending nuclear threats, spurring unlikely partnerships, breakthrough ideas, and world-changing projects. Supported a growing network of innovators committed to ending nuclear threats, spurring unlikely partnerships, breakthrough ideas, and world-changing projects.

Campaign Outreach Manager

• Apr 2016 - Dec 2018

Partnered with cities, counties, and state agencies, nonprofits, and businesses to raise awareness about NRDC and Ad Council's "Save The Food" Campaign to reduce food waste. 40% of food in the US is wasted. Consumer education campaigns offer the highest return-on-investment for strategies to reduce wasted food. Consumers are responsible for more wasted food than grocery stores and restaurants combined so changing household behavior is key! Partnered with cities, counties, and state agencies, nonprofits, and businesses to raise awareness about NRDC and Ad Council's "Save The Food" Campaign to reduce food waste. 40% of food in the US is wasted. Consumer education campaigns offer the highest return-on-investment for strategies to reduce wasted food. Consumers are responsible for more wasted food than grocery stores and restaurants combined so changing household behavior is key!

Senior Marketing Strategist, Low Income Programs

• Oct 2013 - Apr 2016

Highlights: Exceeded enrollment goal by 48% for a total of 121,000 new enrollments in first year. Increased new member enrollment rate to 8% from 4% and past member enrollment rate to 21% from 5% while reducing operational costs by 43% or $60K through launch of department’s first automated marketing campaign. • Designed and executed marketing strategies and tactics - based on extensive customer data - to deliver on aggressive acquisition and retention goals for the department’s highest-profile programs that serve 1.4M residential customers in low income and diverse multicultural segments. • Managed $7.2M budget across 2 programs and delivered monthly financial and enrollment forecasts. • Oversaw Marketing Communications team and external agencies to execute on various tactics. • Built strategic alignment across 7 departments including Products, Operations, Regulatory, Legal, Customer Insights, Media Relations and Digital Strategy as well as among other Investor Owned Utilities and Interveners. • Awarded employee-nominated PG&E Hard Hat for exemplifying company’s core values. Show less

MBA Sector Lead & Venture Fellow, Fall 2012 & Spring 2013

• Jul 2012 - Mar 2013

Recruited to lead Energy & Environment sector, managing a team of 10 to review over 60 business plans of early-stage energy companies and create a ranking based on market traction and scalability as well as social and environmental impact. Recruited to lead Energy & Environment sector, managing a team of 10 to review over 60 business plans of early-stage energy companies and create a ranking based on market traction and scalability as well as social and environmental impact.

MBA Business Development & Marketing Associate

• May 2012 - Aug 2012

Highlights: Managed U.S. launch and raised over $112K in 30 days on crowd-funder Kickstarter, exceeding goal by 462%. • Created and executed marketing and communication strategies for a social enterprise that provides energy to people who live off-the-grid at the base of the economic pyramid in emerging markets. Highlights: Managed U.S. launch and raised over $112K in 30 days on crowd-funder Kickstarter, exceeding goal by 462%. • Created and executed marketing and communication strategies for a social enterprise that provides energy to people who live off-the-grid at the base of the economic pyramid in emerging markets.

Account Executive, Social Impact

• Nov 2007 - Mar 2012

Highlights: Secured 7-page and 9-page features about complex social and environmental issues in O, The Oprah Magazine (2.5M circulation) and a #1 ranking in the “100 Most Creative People in Business” list for a grassroots environmental leader in Fast Company (725K circulation). • Designed and executed comprehensive media and community relation strategies for Consumer, Technology and Social Impact (nonprofits, foundations, government agencies, socially responsible businesses) clients. • Established and maintained strong media relationships to secure national and regional media coverage about complex social and environmental issues. • Developed messaging and trained 10+ key spokespeople in preparation for media interviews and community engagement opportunities for Energy Upgrade California. • Authored business development proposals and final reports, including a 10-page memo for the U.S. Department of Energy highlighting the successful pilot partnership between Energy Upgrade California and Lowe’s. • Won employee-nominated A+P Core Values Award for “Nurturing a Collaborative Environment.” Companies and organizations in which I have worked closely with include ABB, Asante Africa Foundation, Bay Area Air Quality Management District and its Spare the Air and Spare the Air Employer Program, Best Western International, California Department of Public Health's Tobacco Control Program, Energy Upgrade California, Goby.com, Goldman Environmental Prize, Green Cities California, GreenPoint Rated, Movember, Orbitz Worldwide, San Francisco Hep B Free, and StopWaste.Org. Show less