Experience

Winston Starts

• United States
• Think Tanks
• 1 - 100 Employee

• President

  • Jan 2022 - Present

  Winston-Salem, North Carolina, United States Start-up business incubator dedicated to supporting economic development in Winston Salem and the Triad by helping entrepreneurs successfully scale their businesses and realize their dreams.



BRANDPATHWAYS

• Founder and CEO

  • Jul 2009 - Present

  Assists organizations in developing and leveraging their brand story into profitable business building initiatives utilizing proprietary BRANDPATHWAYS™ model.



UNC Eshelman School of Pharmacy

• United States
• Higher Education
• 100 - 200 Employee

• Senior Director of Marketing and Communications

  • Sep 2016 - Sep 2021

  Chapel Hill, NC Senior Marketing Officer serving on the School’s Executive Committee. Responsible for the development and execution of all branding, marketing and communication efforts. External audiences included prospective students, prospective research partners (Pharma, Biotech and VC) and prospective donors. Internal audiences included faculty, staff, students, alumni and the greater university community.



Krispy Kreme

• Food and Beverage Services
• 700 & Above Employee

• SVP, Brand Strategy & Development

  • Jan 2009 - Jul 2009

  Developed new retail store format and expanded menu offerings for new dayparts that drove incremental customer traffic.

• Senior Vice President, Marketing

  • Aug 1998 - Dec 2008

  Built consumer driven marketing team that transiitioned the company from a small privately held regional business with 130 stores and $180 million in revenue to a publicly owned international brand operating in multiple countries with 400+ stores and $700 million in revenues.



Hanesbrands Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Vice President Marketing

  • 1988 - 1998

  Winston-Salem, North Carolina, United States Brand management, marketing management, product management, P&L and business development responsibilities with increasing levels of authority. Grew from a single brand with revenues of approximately $200 million to a $1 billion + global megabrand. Revenue increases were driven by a combination of organic growth and acquisitions that extended the brand into several new product categories that achieved the number one or two market share position. Brands included Hanes, Hanes Printables and… Show more Brand management, marketing management, product management, P&L and business development responsibilities with increasing levels of authority. Grew from a single brand with revenues of approximately $200 million to a $1 billion + global megabrand. Revenue increases were driven by a combination of organic growth and acquisitions that extended the brand into several new product categories that achieved the number one or two market share position. Brands included Hanes, Hanes Printables and Champion. Show less



Caltex Petroleum Corp

• United States
• Legal Services
• 1 - 100 Employee

• Oil Trader

  • 1981 - 1986

  New York, Dallas, Singagpore Bought, sold and traded crude oil and refined oil products to optimize system refinery economics in Asia