Experience

Rising Team

• United States
• Software Development
• 1 - 100 Employee

• Head of Customers and Data

  • Jun 2022 - Present

  Leading go to market, customer success, and data analytics functions. Leading go to market, customer success, and data analytics functions.



Tepa Companies

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Director Business Intelligence

  • 2017 - 2021

  Managed data ecosystem and reporting needs across departments and software packages. Led complex, technical project rollouts to ensure seamless deploy and stakeholder adoption. Advocated for data-driven decisions, strong data governance, and user-centric design. Accomplishments include:- Increased operational efficiency and saved 1200 hours per year by integrating 5 existing data systems (accounting, HR, payroll, CRM, expense reporting)- Led teams of 10-20 indirect reports to deployed 7 new softwares firm-wide- Reduced technology risk by leading government mandated Cybersecurity Maturity Model Certification program launchTepa is a large government contractor focused on construction, drones, and IT technology. Show less

• Business Analyst

  • 2016 - 2017

  - Deployed 40+ reports in overhaul of financial and operational data workflows- Decreased average report completion time from 3 weeks to 1 day- Trained & supported end users on new suite of reports



Cannabis Big Data

• United States
• Software Development

• Founder CEO

  • 2016 - 2021

  Used lean methodology to validate and iterate on core business model, build my team, and grow our customer base. Accomplishments include: - Raised seed round through incubator, venture capital, and Reg CF crowdfunding - Sold $.5M in enterprise and small-medium business contracts - Recruited co-founders and managed team of 6 (hired slow and fired fast) - Managed product lifecycle, marketing partnerships, and sales automation - Created and taught “Cannabis Retail Data Master” cohort-based course - Spoke as industry thought leader at multiple conferences and on industry podcasts Cannabis Big Data is a venture-backed SaaS startup creating an enterprise data toolkit for licensed and ancillary cannabis businesses. Show less



Green Peak Labs

• Healthcare and wellness business consultant

  • 2012 - 2020

  Developed provider strategies, campaign plans, and product launches. Built user-centric, purpose-driven websites. Implemented data infrastructure & marketing automation. Performed A/B split tests to optimize marketing initiatives. Integrated data, marketing, and business technologies to improve efficiency & outcomes. Green Peak Labs was a small consulting firm focused on healthcare and wellness companies. Developed provider strategies, campaign plans, and product launches. Built user-centric, purpose-driven websites. Implemented data infrastructure & marketing automation. Performed A/B split tests to optimize marketing initiatives. Integrated data, marketing, and business technologies to improve efficiency & outcomes. Green Peak Labs was a small consulting firm focused on healthcare and wellness companies.



Allurdata® Inc

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Medicare / Medicaid Program Account Manager

  • 2015 - 2016

  Worked on site with Community Health Partnership (CHP), the Regional Coordinated Care Organization (RCCO) that administered Medicare and Medicaid programs for the greater Colorado Springs region. Accomplishments include: - Developed and led user testing for a longitudinal patient record - Implemented an agile project management tool for the team - Deployed 27 SQL reports while decreasing turnaround from 4 months to 8 days AllUrData is a data warehousing and analytics firm focused on healthcare. Show less



STI Innovations

• United States
• Hospitals and Health Care

• Operations Lead

  • 2015 - 2015

  Led lean methodology for sales, marketing, product development, fundraising, data analytics, customer service, and IT. Accomplishments include: - Coded and launched first monetized eLearning platform - Instituted first prospect database, marketing automation, project management and customer service software - Developed strategic brief for HIPAA compliant server infrastructure - 95% customer satisfaction rating with average first response time of 4.9 hours STI Innovations improves patient engagement and clinical outcomes with implementation programs & continuing education for healthcare providers. Show less



FTD

• United States
• Manufacturing
• 700 & Above Employee

• Site Optimization Specialist

  • 2011 - 2012

  Designed and project managed site optimizations and site tests across six brands. Accomplishments include:- Analyzed 20+ competitor sites to create UI/UX test strategy- Lead 17 site tests from idea through creative to implementation and statistical significance analysis - Facilitated and analyzed 3 in-person site usability focus groupsProvide Commerce was a family of large e-commerce consumer gifting brands including ProFlowers, Red Envelope, Shari's Berries, and Personal Creations. Later acquired by FTD. Show less

• Marketing Specialist

  • 2010 - 2011

  Optimized media allocation strategy for Print & TV marketing spend across 5 brands. Key accomplishments include:- Managed ~$10M in marketing spend across 2 channels and 5 brands- Ran >50 campaign tests to optimize channel marketing profitability- Drove TV commercial creation process from agency vetting through production to campaign analysis- Became data steward for Customer Acquisition team and increased reporting efficiency using SQL and Omniture



The Green Bride Guide

• United States
• Technology, Information and Internet

• Director of Business Development

  • 2009 - 2009

  Developed and managed go-to-market strategy for new revenue lines. Accomplishments include: - Launched and led sales, customer service, and strategic partnerships for first paid products - Developed systematic reporting for website traffic, sales growth, and return on investment for online and offline marketing spend - Created financial models and presentations for venture capital and angel investor pitches Green Bride Guides was an e-commerce platform for eco-friendly weddings products and services. Show less



Campus Kings, LLC

• New Haven, Connecticut, United States

• Sales & Marketing Lead

  • 2008 - 2009

  Developed and managed Campus Kings brand launch from ideation to first sales. Owned brand strategy, creative execution, website development, and sales partnerships. Campus Kings was a student-created, student-run college apparel company that designed, produced, and franchised university specific footwear. Developed and managed Campus Kings brand launch from ideation to first sales. Owned brand strategy, creative execution, website development, and sales partnerships. Campus Kings was a student-created, student-run college apparel company that designed, produced, and franchised university specific footwear.



Yale Entrepreneurial Society

• New Haven, Connecticut, United States

• Vice President Strategy

  • 2007 - 2009

  VP, Director of Alumni Relations (September 2008 – February 2009): Expanded YES brand beyond New Haven with events & mixers. Networked and represented YES at alumni events across the nation. VP, Director of Regional Conferences (May 2007 – September 2008): Organized four regional networking conferences in New Haven, New York, Boston, and Silicon Valley and one Innovation Summit. Managed multiple speakers, 100+ person audiences, space, catering, and a staff of seven. Assistant Director, Operation Departments (September 2006 – May 2007): Helped organize two nationally acclaimed business plan competitions. Raised entrepreneurial awareness by hosting educational events and creating an extensive alumni contact database to facilitate networking and sponsorship. Show less



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Associate Consultant Intern

  • Jun 2008 - Aug 2008

  Quantified impact and results of team recommendations by modeling radio ad seller behavior pre- and post-implementation. Created dashboard tools to consolidate and prioritize strategic empirics encouraging enhanced managerial effectiveness. Coordinated Regional Meeting social activities. Quantified impact and results of team recommendations by modeling radio ad seller behavior pre- and post-implementation. Created dashboard tools to consolidate and prioritize strategic empirics encouraging enhanced managerial effectiveness. Coordinated Regional Meeting social activities.



GoCrossCampus | GXStudios, LLC

• New Haven, Connecticut, United States

• Director of Thematic Games

  • 2007 - 2008

  Created and managed augmented reality marketing campaign. Developed strategic plan for maximizing user acquisition and sold 3 university and professional partnerships for new tournaments. Director, Intra-campus Games (May 2007 – September 2008): Solicited, marketed, and organized collegiate intra-campus games for GoCrossCampus – a student-created, student-run start-up that builds massively multiplayer, team-based, online social games for affinity groups. Created and managed augmented reality marketing campaign. Developed strategic plan for maximizing user acquisition and sold 3 university and professional partnerships for new tournaments. Director, Intra-campus Games (May 2007 – September 2008): Solicited, marketed, and organized collegiate intra-campus games for GoCrossCampus – a student-created, student-run start-up that builds massively multiplayer, team-based, online social games for affinity groups.