Astrid Herrera

Administrative and Finance Manager at LEN INGENIERIA
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Contact Information
us****@****om
(386) 825-5501
Location
Santiago, Santiago Metropolitan Region, Chile, CL

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Experience

    • Chile
    • Civil Engineering
    • 100 - 200 Employee
    • Administrative and Finance Manager
      • Oct 2022 - Present

      Responsible for leading a multidisciplinary team, highly committed and motivated, which safeguards the financial assets of the company and supports the proper functioning of all the Business Divisions in LEN. Responsible for leading a multidisciplinary team, highly committed and motivated, which safeguards the financial assets of the company and supports the proper functioning of all the Business Divisions in LEN.

    • Chile
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing and Communications Chief
      • May 2019 - Sep 2022

      Responsible por leading the launch of social networks for the brand. I developed digital marketing strategies to generate leads and increase ecommerce flow. Implemented online & offline campaigns to reposition the brand. Responsible por leading the launch of social networks for the brand. I developed digital marketing strategies to generate leads and increase ecommerce flow. Implemented online & offline campaigns to reposition the brand.

    • Luxembourg
    • Telecommunications
    • 700 & Above Employee
    • Customer Experience & churn chief / VAS Chief - Mobile
      • Aug 2015 - Jul 2017

      Responsible for the strategic development and implementation of new products. Achievements: • Launching and restructuring of mobile advertisement products. • Revenue increase in entertainment and mobile advertising products (Over expected target). • Creation and launching of new value-added services based on customer’s needs. • Payment processes improvements with content providers (Relationship enhancement). • Restructuring and relaunching of new mobile advertisement catalog (sales increase). • Decrease in postpaid churn by 1% (revenue increase). • Improvements in collection, renewals and recovery campaigns. • Launching and leadership in churn committees to achieve compliance with initiatives. • Creation of Customer Journey initiatives for roaming consumers. Show less

    • United States
    • Financial Services
    • 700 & Above Employee
    • Information System Manager/Sales Manager – Telesales
      • Aug 2011 - Aug 2015

      Responsible for databases and data analysis of the Sales area / Responsible for the strategy and leadership of Sales Teams. Achievements: • Efficiency increase due to process improvements. • Contact rates increases and product acceptance improvement by strategic segmentation. • Revenue sales KPIs increase and over target. • Creation and implementation of new control techniques to ensure KPIs. • Strategies, campaign and promotions development to increase sales. • Implementation of incentive program campaigns to increase productivity in sales force • Over achievement on sales goals and KPIs. Show less

    • Airlines and Aviation
    • 700 & Above Employee
    • Product Analyst
      • Jan 2008 - Aug 2011

      Responsible for development, analysis and launching of products. Achievement: • Leadership on AVTA merger to increase sales and optimize costs. • Creation and implementation of results reports, dashboards and presentations. • Training of regional sales force (North, central and south America). • KPIs over achievements for each product. • Launching of new products, routes and clients in teamwork with sales force. Responsible for development, analysis and launching of products. Achievement: • Leadership on AVTA merger to increase sales and optimize costs. • Creation and implementation of results reports, dashboards and presentations. • Training of regional sales force (North, central and south America). • KPIs over achievements for each product. • Launching of new products, routes and clients in teamwork with sales force.

Education

  • Universidad Adolfo Ibáñez
    Master of Business Administration - MBA
    2017 - 2018
  • INCAE Business School
    Programa, Project Management
    2014 - 2014
  • ESEN
    Licenciatura, Business/Managerial Economics
    2003 - 2007

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