Director Of Communications

• Mar 2021 - Present

Director of Marketing & Communications

• Jun 2018 - Mar 2021

Manager, Marketing & Communications

• Jul 2014 - Jun 2018

Provide strategic & creative direction for The York School's brand identity aligned with school mission, vision and Strategic Plan.Lead, project manage and execute school communications ranging from weekly newsletter, advertising campaigns, admission materials and advancement campaigns and materials.Manage Marketing & Communications team to support and prioritize projects with maximum visibility and impact.

E-Communications Officer

• Jan 2011 - Jul 2014

Maintain and develop online presence and online community for The York School, a coeducational independent school offering the International Baccalaureate Program in Toronto.Provide guidance, direction and innovation in our online communications strategy.Document and promote school activities and events in a manner that highlights strategic objectives of the school.

Friend

• 2000 - 2018

Manager

• 2007 - 2007

Meticulously assessed program requests and performed analysis on written materials presented to the Foundation. Communicated regular program overviews to the Board of Directors. Worked closely with external clients to ensure that all communication and recognition was consistently aligned with Foundation vision and values. Drafted and finalized announcements, materials and statements for major publications in tandem with client organizations to outline, recognize and celebrate the initiatives of the Foundation. Managed cash flow and tracked disbursement of financial obligations in cooperation with CFO. Prepared detailed financial reports for the Board. Successfully negotiated prompt resolution of donor issues and board requests. Show less

Program Officer

• 2001 - 2007

Wrote, edited and produced external marketing materials, newsletters and yearly Program Guide utilizing extensive knowledge of Adobe Creative Suite. Provided successful project management for organizational rebranding, website and logo redesign. Trusted internal consultant to Directors on human resource functions including recruitment, compensation and benefits, performance management and recommendations on legislative issues. Working closely with legal counsel and Directors, initiated and published several key internal communication tools including an Employee Handbook, Employee Guidelines and Volunteer Manual. Responsible for planning and executing over 20 successful events, exhibits, and lectures including marketing, budgeting and evaluation. Show less

Communications Specialist

• 2000 - 2001

Provided exemplary writing, editing, and web content for start-ups and parent company to convey clarity, brand identity and business objectives in print and electronic media. Effectively organized and led two off-site training sessions for groups of 30, to develop team-building, communication and leadership skills of employees. Conducted in-house coaching and role-playing for entrepreneurs and executives to enhance their presentation skills to media and investors. Provided exemplary writing, editing, and web content for start-ups and parent company to convey clarity, brand identity and business objectives in print and electronic media. Effectively organized and led two off-site training sessions for groups of 30, to develop team-building, communication and leadership skills of employees. Conducted in-house coaching and role-playing for entrepreneurs and executives to enhance their presentation skills to media and investors.

Media Analyst

• 1994 - 1995

Provided incisive daily and topical media analyses for the Minister, Departmental Heads and missions abroad. Led the transition from outsourced media monitoring to an internally-produced media monitoring system, leading to notable cost-savings. Due to the innovative content, format and technical delivery, this comprehensive system became a governmental ‘best practice’ for other Ministries. Provided incisive daily and topical media analyses for the Minister, Departmental Heads and missions abroad. Led the transition from outsourced media monitoring to an internally-produced media monitoring system, leading to notable cost-savings. Due to the innovative content, format and technical delivery, this comprehensive system became a governmental ‘best practice’ for other Ministries.