Experience

EchoMark

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Lead

  • Sep 2023 - Nov 2023

  Washington, United States



Unreal Digital Group

• United States
• Advertising Services
• 1 - 100 Employee

• GENERAL MANAGER | HEAD OF CLIENT SERVICES

  • Aug 2022 - Apr 2023

  United States Oversee global business operations and provide strategic leadership to all core service areas of the business, including P&L for all business units. Lead a team of direct reports, including the VP of Content Services (w/ 13 EE), VP of Demand Generation (w/ 7 EE), Director of Marketing Technology (w/4 EE), and Sales Operations and Program Manager (IC) across all time zones and 14 States supporting global clientele. Develop an execution plan that aligns to the company’s business strategies in… Show more Oversee global business operations and provide strategic leadership to all core service areas of the business, including P&L for all business units. Lead a team of direct reports, including the VP of Content Services (w/ 13 EE), VP of Demand Generation (w/ 7 EE), Director of Marketing Technology (w/4 EE), and Sales Operations and Program Manager (IC) across all time zones and 14 States supporting global clientele. Develop an execution plan that aligns to the company’s business strategies in order to attain the goals of the partners/owners and scaling the team to align to growth plans. Ensuring tools and technologies align to growth and efficiency, and upskilling team to deliver services aligned to goals. Highlights & Accomplishments within Unreal Digital Group include: PRIMARY INDUSTRIES: FinTecH, B2B, SaaS (Subscription/Cloud solutions), CyberSecurity, Finance, AI, and Technology. STRATEGIC MARKETING LEADERSHIP: Developed organizational structure, managed and grew the client services team in three areas (content, demand generation and marketing technology) taking it from 5 employees to 25 in under 2 years’ time. TEAM DEVELOPMENT & TRAINING: Created and fostered a culture of always learning by working with service area leaders to identify skill gaps in their teams and plans for how to up-skill without a large training budget. Identified team members ready for management roles and assisted in developing their soft skills. INTEGRATED MARKETING STRATEGY & EXECUTION: Support numerous B2B technology clients, collaborating with all internal and external stakeholders to develop effective marketing strategies. Expertise in developing, leading and executing lead management processes. Lead management workshops incorporate both a process and a tech stack component. Developed and executed demand generation models to determine channel mix. Data nerd and marketing technology expert.

• VICE PRESIDENT CLIENT EXPERIENCE

  • Dec 2020 - Aug 2022

  United States Reporting into the GM, developed and grew a high performing, metrics-driven, services team made up of campaign management, digital marketing, partner marketing and marketing/sales operations. Led strategic development of demand generation and/or ABM campaigns that consist of multi-channel direct and channel acquisition tactics including, but not limited to paid media (search, display, programmatic), email, social, direct mail, events, and content syndication. Forecasted, measured, analyzed and… Show more Reporting into the GM, developed and grew a high performing, metrics-driven, services team made up of campaign management, digital marketing, partner marketing and marketing/sales operations. Led strategic development of demand generation and/or ABM campaigns that consist of multi-channel direct and channel acquisition tactics including, but not limited to paid media (search, display, programmatic), email, social, direct mail, events, and content syndication. Forecasted, measured, analyzed and reported on the impact of demand creation activities on sales pipeline and bookings across our client portfolio. Continuously evaluated the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.



Spear Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• VICE PRESIDENT CLIENT SERVICES & TECHNOLOGY

  • 2018 - 2020

  Washington, United States Led and develop a team of Account Executives, Marketing Operations Specialists, and Digital Media experts. Managed capacity, ongoing resource planning and load balancing. Mentored Client Services on Demand Generation and MarTech best practices. Worked in partnership with Sales to better understand clients’ strategy to strengthen the structure of engagements. Provide account leadership that contributes to client success by providing strategic recommendations. Identify trends, new technologies… Show more Led and develop a team of Account Executives, Marketing Operations Specialists, and Digital Media experts. Managed capacity, ongoing resource planning and load balancing. Mentored Client Services on Demand Generation and MarTech best practices. Worked in partnership with Sales to better understand clients’ strategy to strengthen the structure of engagements. Provide account leadership that contributes to client success by providing strategic recommendations. Identify trends, new technologies and best practices to ensure that the organization and teams continue to be leading edge. Highlights included: - Restructured the client services team to better meet client needs and increase client and project profitability. - Developed review process for team to guide performance expectations, provided a career growth roadmap, and developed a skills matrix to identify team strengths and where to focus training/education. - Ongoing relationship development with clients to ensure retention and identify account expansion opportunities. - Collaborate with technology partners to identify opportunities to bring solutions into engagements. - Collaborate with sales team on proposals, ensuring scope and deliverable estimates align with client goals and objectives. Show less



GreenFig

• United States
• Higher Education
• 1 - 100 Employee

• INSTRUCTOR

  • 2018 - 2020

  Bend, OR Part of an amazing team of talented marketing and sales leaders teaching students how to be data-driven marketers including an understanding of demand generation marketing, email marketing, and technologies like HubSpot



Square2Marketing | BlueBird Strategies

• DIRECTOR OF DEMAND GEN & TECHNOLOGY PRACTICES

  • 2016 - 2018

  Managed a team of client services strategists and marketing operations specialists (MOPs), including managing team capacity and resource load balancing. Ensured client success by providing strategic oversight, including identifying business development opportunities within existing client engagements. Collaborated closely with revenue team to price engagements and to close new business. Identified demand generation marketing trends to grow the practice. Highlights included: - Facilitated… Show more Managed a team of client services strategists and marketing operations specialists (MOPs), including managing team capacity and resource load balancing. Ensured client success by providing strategic oversight, including identifying business development opportunities within existing client engagements. Collaborated closely with revenue team to price engagements and to close new business. Identified demand generation marketing trends to grow the practice. Highlights included: - Facilitated multiple partnerships that both contributed to increased revenue and elevated the S2M brand. - Reduced the COGS for the client services team by streamlining processes and re-structuring the team. - Identified and implemented new revenue-generating practice areas - Account Based Marketing (ABM) and customer advocacy. - Drove the integration of client services teams from two organizations (the result of BlueBird being acquired by Square 2 Marketing). Show less



BlueBird Strategies

• United States
• Advertising Services
• 1 - 100 Employee

• SENIOR BEST PRACTICES & STRATEGY CONSULTANT

  • 2014 - 2016

  Bend, OR BlueBird Strategies is a demand generation agency for fast-growing, enterprise technology companies. With a strong history in marketing automation, strategy and demand generation management, BlueBird develops and manages demand generation and lead generation campaigns that are rooted in best practices and take full advantage of marketing automation tools. BlueBird Strategies was acquired by Square 2 Marketing in 2016 - Expertise designing, building and implementing demand gen and lead… Show more BlueBird Strategies is a demand generation agency for fast-growing, enterprise technology companies. With a strong history in marketing automation, strategy and demand generation management, BlueBird develops and manages demand generation and lead generation campaigns that are rooted in best practices and take full advantage of marketing automation tools. BlueBird Strategies was acquired by Square 2 Marketing in 2016 - Expertise designing, building and implementing demand gen and lead nurture campaigns using marketing automation tools (Marketo and HubSpot) - Provide guidance and recommendations for best practices to clients including buyer’s insights & buyer’s journey, lead management, lead scoring and email marketing - Strong understanding of how to use CRM, marketing automation and other key technologies to help businesses solve business challenges. - Assist clients with email marketing campaigns– copywriting, editing and deployment - Oversee and manage clients’ projects using various tools such as Basecamp, Podio, SmartSheet and Gantter (BlueBird Strategies was acquired by Square 2 Marketing in September 2016). Show less



FoundersPad | Seven Peaks Ventures

• MARKETING DIRECTOR

  • Jan 2014 - Sep 2014

  Bend, OR Marketing Director for Seven Peaks Ventures and FoundersPad technology accelerator.



Tech Soft 3D

• United States
• Software Development
• 100 - 200 Employee

• MARKETING DIRECTOR

  • 2012 - 2014

  Bend, OR Developed and managed worldwide marketing team and created marketing plan to drive revenue through direct and partner channels. Highlights included: - Created inbound marketing strategies that significantly increased quality leads and software evaluations by improving SEO, creating targeted lading pages with calls-to-action and automated lead nurturing tactics to increase qualified leads. - Developed and implemented a targeted content strategy that included case studies, creating… Show more Developed and managed worldwide marketing team and created marketing plan to drive revenue through direct and partner channels. Highlights included: - Created inbound marketing strategies that significantly increased quality leads and software evaluations by improving SEO, creating targeted lading pages with calls-to-action and automated lead nurturing tactics to increase qualified leads. - Developed and implemented a targeted content strategy that included case studies, creating, and maintaining a company blog and engaging prospects and customers via social media channels. - Sourced and selected marketing automation tool (HubSpot) for implementing inbound marketing strategy and consolidating marketing tools, reducing costs and increasing efficiencies. - Streamlined customer communication processes through segmenting customers to allow for more relevant content and potential upsell opportunities. - Created branded program to bring worldwide industry luminaries and executives together to network and discuss trends that has become an annual marquis and signature industry event. - Oversaw key trade shows in US and Europe including booth and graphic design, product messaging, presentations and collateral. Show less



FreshAirSports | Lay It Out Events

• DIRECTOR OF MARKETING & SPORTS EVENTS

  • 2003 - 2012

  Bend, OR Built and sold sports event company and brands from concept to profitability with 30% year over year growth.



RealNetworks

• United States
• Software Development
• 300 - 400 Employee

• DIRECTOR OF INTERNATIONAL MARKETING/PRODUCT MARKETING

  • 2001 - 2003

  London, England Managed regional marketing team providing customization and translation of marketing programs for Europe and Asia. Created and implemented direct marketing programs and campaigns targeted at the digital consumer market. Organized co-marketing efforts with resellers and sales channel partners including web-based training, seminars, case studies and other marketing collateral.