Media Solutions Manager - Paid Social

• Nov 2020 - Present

Paid Social Specialist

• Jan 2020 - Nov 2020

• Develop paid social media recommendations• Experience with Facebook, Instagram, Snapchat with both reach and conversion objectives. • Analyze the conversion funnel for various clients to accomplish client goals• Communicate with Account Service and Planning teams to ensure client’s needs are met• Report on campaign pacing to ensure active campaigns are performing at their best• Build and analyze audience sizes to provide target recommendations to Media Planning Team• Personally oversee one Planet Fitness CO-OP group that includes clubs in five markets• Provide campaign insights and reporting on campaign performance for all clients• Implement and write a weekly POV on industry news and insights for members of the Paid Social team• Clients: Planet Fitness, McDonald’s, and Six Flags. Show less

Integrated Media Buyer

• Apr 2019 - Jan 2020

• Creating integrated marketing recommendations among broadcast TV and radio stations • Evaluating submissions and negotiating pricing• Overseeing daily monitoring of network buys based on audience delivery data and setting specific deadlines for schedules• Ensuring all relevant information was obtained in order to maintain accurate media• Client List: McDonald's, Six Flags, Planet Fitness, James Avery-Market List: Green Bay, Waco, Milwaukee, Reno, Paducah, Lansing, Jackson, Little Rock, Eugene Show less

Sr. Associate, Integrated Investment

• Oct 2017 - Mar 2019

• Creating integrated marketing recommendations among broadcast TV and radio stations investing $2 million annually• Evaluating submissions and negotiating pricing • Overseeing daily monitoring of network buys based on audience delivery data and setting specific deadlines for schedules• Ensuring all relevant information was obtained in order to maintain accurate media• Results: Posted to 90% or greater. Received multiple bonuses for work with Fiat Chrysler Automotive-Market List: Beaumont, TX; Monroe, LA; Waco, TX; Ft. Smith, AR; Odessa/Midland, TX; Reno, NV Show less

Jr. Associate, Integrated Investment

• Sep 2015 - Oct 2017

• Worked with rep firms and local sales reps to ensure buys are maintained• Ensured resolution of any billing discrepancies- Market List: Denver, CO; Austin, TX; San Antonio, TX; Salt Lake City, UT; Atlanta, GA; Dallas, TX; Oklahoma City, OK

Retail Sales Representative

• Jul 2012 - Sep 2015

• Continuous marketing coverage for each brand represented • Results: Raised brand awareness for several products. Received two raises and two bonuses • Continuous marketing coverage for each brand represented • Results: Raised brand awareness for several products. Received two raises and two bonuses

Market Executive

• Apr 2013 - Jun 2014

• Communicated and documented marketing activities, providing measured results • Results: Increased likes by 60%. Increased customer engagement and strengthened relationships • Communicated and documented marketing activities, providing measured results • Results: Increased likes by 60%. Increased customer engagement and strengthened relationships

Select Team Member

• Jan 2013 - May 2014

• Social Media Consultant for small businesses and non-profits • Results: Successfully launched and maintained social media sites for multiple clients • Social Media Consultant for small businesses and non-profits • Results: Successfully launched and maintained social media sites for multiple clients