Experience

Madden's on Gull Lake

• United States
• Hospitality
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2019 - Present

  • Work with internal department heads including golf, spa, food & beverage, and recreation to fully develop and execute marketing initiatives across all digital platforms • Develop complete digital media content calendar and strategy for Facebook, Instagram, Twitter, LinkedIn, and blog • Create and send targeted email campaigns to segmented audiences • Manage digital presence by optimizing content and updating information on website, GMB, and travel & tourism sites • Work with outside marketing and PR agencies to develop annual paid and unpaid marketing strategies, including television, broadcast, paid search, paid social, and influencers • Define and analyze target markets for each audience segment to optimize marketing strategy based on audience demographics & behaviors • Design internal and external collateral including employee newsletters, resort signage, and guest-facing communications • Oversee TravelClick online reservations system by creating packages and group booking links, updating room availability, and keeping resort and accommodation details up to date, and troubleshooting Show less



Baby's on Broadway

• United States
• 1 - 100 Employee

• Manager

  • Jun 2015 - Mar 2019

  Lead ongoing efforts for brand and store development and became integral part of daily operations of locally owned baby and children's boutique specializing in nursery design, car seat safety, and one-on-one shopping experiences • Implemented organizational strategies for daily operations including customer orders, on-hand inventory, incoming inventory, and outgoing shipments • Communicated with product vendors to place and ship custom orders and new orders for product • Managed inventory from placing new or replenishing orders, receiving and merchandising product, and analyzing sales data • Created and lead promotional efforts digitally through social, email, and web campaigns and in-store through signage and customer communication • Developed content and imagery for blog and social media outlets and respond to comments and messages • Helped implement and lead execution of new digital efforts like e-commerce store, integrated MyRegistry platform, and purchase-based rewards program • Trained and onboarded new employees in daily operations, product knowledge, and sales strategies Show less



Walt Disney World

• United States
• Entertainment Providers
• 700 & Above Employee

• Merchandise Sales Intern

  • Feb 2018 - Aug 2018

  Disney College Program Spring Advantage 2018 Main Street East Merchandise, Magic Kingdom Duties and Responsibilities: -Engage with guests and provide next-level guest service -Keep area show ready by stocking and cleaning -Collaborate with other cast members to accomplish tasks effiiently Disney College Program Spring Advantage 2018 Main Street East Merchandise, Magic Kingdom Duties and Responsibilities: -Engage with guests and provide next-level guest service -Keep area show ready by stocking and cleaning -Collaborate with other cast members to accomplish tasks effiiently



Little Falls Community Schools

• Litte Falls, MN

• Journalism Intern

  • Jan 2015 - May 2015

  Journalism Intern for Little Falls Community Schools through Morrison County Record. Chosen as the only journalism intern in a pilot internship program. Responsibilities included: -Research and compose news articles in AP style for publish in the print and online versions of the Morrison County Record -Conduct interviews with community members to research and ensure accuracy of information within articles -Proofread and edit articles before final publication Journalism Intern for Little Falls Community Schools through Morrison County Record. Chosen as the only journalism intern in a pilot internship program. Responsibilities included: -Research and compose news articles in AP style for publish in the print and online versions of the Morrison County Record -Conduct interviews with community members to research and ensure accuracy of information within articles -Proofread and edit articles before final publication