Director of International Expansion

• Jan 2021 - Present

Madrid - London - California - Berlin Developing the right set up in different countries to meet the HQ expansion standards. Defining and implementing strategies on how to build the team, opportunities, KPIs and daily operations. Madrid - London - California - Berlin Developing the right set up in different countries to meet the HQ expansion standards. Defining and implementing strategies on how to build the team, opportunities, KPIs and daily operations.

Dept. Country Manager

• Oct 2017 - Jan 2021

Building and leading a local team of 10 people to run all activities related to sales, marketing and expansion. Managing daily operations, ensure growth in terms of network and turnover. Meet the KPIs and budgets settled by the European HQ, Detect weakness, create strengths, solve problems, define and develop local strategies to achieve results. Building and leading a local team of 10 people to run all activities related to sales, marketing and expansion. Managing daily operations, ensure growth in terms of network and turnover. Meet the KPIs and budgets settled by the European HQ, Detect weakness, create strengths, solve problems, define and develop local strategies to achieve results.

Head of Opt Controlling & Performance

• Sep 2016 - Mar 2019

Setting KPIs related to the growth of the core business for the different countries: the opticians network and the results driven by the sales. How to sell more and what to sell are the top factors. Working with the international teams in Identifying performance weakness, defining plans to overcome them and developing strategies to ensure a steady growth. Setting KPIs related to the growth of the core business for the different countries: the opticians network and the results driven by the sales. How to sell more and what to sell are the top factors. Working with the international teams in Identifying performance weakness, defining plans to overcome them and developing strategies to ensure a steady growth.

Key Account Manager

• Jan 2016 - Sep 2016

Building and working directly with the network of partner opticians to ensure their profitability. Acquisition. Developing strategies to impulse their results on sales. Creating individual marketing campaigns to boost customer acquisition. Detecting weaknesses and assess/train on how to overcome them. Training. Building and working directly with the network of partner opticians to ensure their profitability. Acquisition. Developing strategies to impulse their results on sales. Creating individual marketing campaigns to boost customer acquisition. Detecting weaknesses and assess/train on how to overcome them. Training.

Customer Service Coordinator

• Mar 2014 - Sep 2015

Coordinate a team of customer care providers for the Spanish market. Meet KPIs and ensure efficiency, profitability and quality standards. Coordinate a team of customer care providers for the Spanish market. Meet KPIs and ensure efficiency, profitability and quality standards.

Internship in Legal Departmemt (IKEA S.O)

• Mar 2013 - Aug 2013