Max Carranza
VP Technology and Data at LiveRamp- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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German Professional working proficiency
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French Professional working proficiency
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Bio
Duncan McClain
Max is a brilliant guy with a very bright future. I brought him into Acxiom at first as an intern and then a permanent employee and he quickly became an expert in the science of marketing and product management. He has since been promoted several times through the ranks of product management and has demonstrated exceptional skill in market positioning, promotion strategy, pricing and communicating product strategy and desired functionality to development and implementation services.
Duncan McClain
Max is a brilliant guy with a very bright future. I brought him into Acxiom at first as an intern and then a permanent employee and he quickly became an expert in the science of marketing and product management. He has since been promoted several times through the ranks of product management and has demonstrated exceptional skill in market positioning, promotion strategy, pricing and communicating product strategy and desired functionality to development and implementation services.
Duncan McClain
Max is a brilliant guy with a very bright future. I brought him into Acxiom at first as an intern and then a permanent employee and he quickly became an expert in the science of marketing and product management. He has since been promoted several times through the ranks of product management and has demonstrated exceptional skill in market positioning, promotion strategy, pricing and communicating product strategy and desired functionality to development and implementation services.
Duncan McClain
Max is a brilliant guy with a very bright future. I brought him into Acxiom at first as an intern and then a permanent employee and he quickly became an expert in the science of marketing and product management. He has since been promoted several times through the ranks of product management and has demonstrated exceptional skill in market positioning, promotion strategy, pricing and communicating product strategy and desired functionality to development and implementation services.
Credentials
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Pragmatic Marketing Certification
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Experience
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LiveRamp
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United States
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Advertising Services
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700 & Above Employee
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VP Technology and Data
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Mar 2022 - Present
- Lead Technology and Data partnership team.
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RVP New Verticals
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Jun 2020 - Mar 2022
- Lead new verticals sales teams focusing on technology, adtech and martech partnerships- Established over 100+ new integrations/partnerships with technology companies
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Managing Director, Strategic Partnerships
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Apr 2015 - May 2020
Lead strategic partnerships with the largest adtech companies in the world (e.g. social, ecommerce, online radio, portals, OTT, CTV). - Led team to year over year double digit revenue growth for subscription and variable revenue- Established new partnerships with emerging adtech platforms to enable identity, CRM onboarding and closed loop measurement capabilities. - Expanded existing relationship to new LATAM, EMEA and APAC.
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Acxiom
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United States
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Advertising Services
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700 & Above Employee
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Director Product Management
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Jan 2014 - Apr 2015
Lead product team focused on connecting online and offline data for targeting and measurement across the digital ecosystem (portals, DSPs, social media, mobile, and TV). Responsibilities include:- Product relationship lead with leading digital partners ( Facebook, Twitter, AOL, MSN, 4INFO, iAds, Comcast, Cablevision, DirecTV and Dish)- Define and manage roadmap for all products and features related to connecting digital and offline data- International expansion of Acxiom’s digital capabilities- Push Acxiom’s offline data sets into the digital ecosystem Show less
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Senior Manager Products
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Mar 2010 - Dec 2013
Product Management executive working in the digital space enabling direct marketers to leverage their CRM and other data insights into the digital channels (online, mobile and TV). Leading the onboarding and distribution team across the premium publishers, DMPs and DSPs.* Work with leading online, mobile and TV publishers to deliver relevant ads to consumers * Lead international expansion efforts of US platform and solutions to the European, Asia Pacific and Latin American markets. * Negotiate contracts with new global partners and determine expansion goals.* Create pricing and financial models for product line. * Oversee revenue profitability of product line* Lead roadmap as well as requirement gathering and creation for engineering and delivery teams to implement enhancements to product* Coordinate market research on competitors, online privacy regulations and industry trends Show less
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Product Analyst
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May 2008 - Mar 2010
* Coordinated review process for the introduction of new products and the continuous assessment of the existing product/services portfolio* Lead Product/Client Business Intelligence Corporate initiatives and analysis* Collaborated with Lines of Business in Product Life Cycle Management* Developed and maintained a product business information process across the company in an effort to facilitate communication between sales, finance and marketing* Maintained and updated the company wide White Space Analysis to assess cross sell and up sell opportunities Show less
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Aon
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United Kingdom
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Financial Services
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700 & Above Employee
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Consultant
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2007 - 2007
* Lost/Profit Analysis of major insured accounts * Helped create reports on benchmarking and historical trends on accounts * Developed industry research * Lost/Profit Analysis of major insured accounts * Helped create reports on benchmarking and historical trends on accounts * Developed industry research
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Education
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2007 - 2009
University of Central Arkansas
MBA, Masters in Business Administration -
Universidad de León
International Focus -
University of Central Arkansas
Bachelors of Business Administration, Economics with International Trade
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