Fabiana Smolka

Senior Publisher Manager at upyield
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Contact Information
us****@****om
(386) 825-5501
Location
Rio de Janeiro, Rio de Janeiro, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Italiano Native or bilingual proficiency
  • Inglês Native or bilingual proficiency
  • Espanhol Native or bilingual proficiency

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Rafael Pellon

Fabiana has a deep knowledge on the development and implementation of new projects and business models, understanding and navigating tricky environments with patience and a strong willingness to reach the goals set on her missions.

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Experience

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Senior Publisher Manager
      • Jan 2021 - Present

      Upyield is a next generation of performance marketing agency. We offer bespoke performance marketing, media buying, branding, affiliate program management & creative solutions. • Responsible to manage the relationship with new and current publishers, analyzing their online traffic to maximize ROI on each campaign (CPA, CPI, CPL, CPM) • Monitoring KPI metrics to improve performance and make strategic optimization decisions to increase revenues of digital campaigns • Managing the relationship amongst Sales and Operational Teams to improve opportunities for new business • Identifying new business opportunities on trending practices Show less

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Business Development Director - LATAM
      • Jul 2019 - Dec 2020

      Freenet Digital was part of Freenet Group, the largest independent telecommunications provider in Germany and was acquired by MGI Group in September 2020 • Responsible to close strategic partnerships in LATAM to expand the company footprint in the region • Leading the new business opportunities for the SaaS solutions in LATAM (vene is a customer-centric ad-tech marketing tool: cloud-based performance marketing software and fraud protection tool) • In charge to grow the Sureyield (the Freenet Digital media agency) business in the region, connecting premium advertisers and publishers in CPC, CPM, RTB, CPI, CPL, CPA basis. Show less

    • India
    • Telecommunications
    • 700 & Above Employee
    • Business Development Director
      • Nov 2017 - Jul 2019

      Business Development Director – LATAM OnMobile is a global leader in mobile entertainment established in 74 countries. • Responsible to develop and implement growth opportunities in existing and new markets in Latino America • Managing the relationship with mobile carriers and content providers in Brazil, Argentina, Chile, Uruguay, Peru and Ecuador bringing new business and sales opportunities for mobile solution • Contract negotiations Business Development Director – LATAM OnMobile is a global leader in mobile entertainment established in 74 countries. • Responsible to develop and implement growth opportunities in existing and new markets in Latino America • Managing the relationship with mobile carriers and content providers in Brazil, Argentina, Chile, Uruguay, Peru and Ecuador bringing new business and sales opportunities for mobile solution • Contract negotiations

    • Brazil
    • Information Technology & Services
    • 1 - 100 Employee
    • Commercial Director
      • Apr 2017 - Oct 2017

      FS is the leading provider of value-added services (digital security, cloud service, insurance, mobile learning and interactivity) for mobile carriers and retailers in Brazil and Latin America, with more than 36M customers. • Managing the commercial team responsible for new business development for mobile carriers • Leading the implementation and ongoing operations and Mobile Applications of value-added services • Contract negotiations • Relationship with high level executives • Sales channels development for user acquisition to all FS major products Show less

    • Portugal
    • Information Technology & Services
    • 300 - 400 Employee
    • Sales and Marketing Director
      • Dec 2015 - Apr 2017

      TimWe is a global provider of mobile engagement solutions established in 80 countries. • Managed Cross Operator Team to deliver Value Added Services (Games, Digital Media, SMS) • Represented TIM in the development of Mobile Ecossystem Forum (MEF) Code of Practice with Claro, Vivo, and Oi. • Assisted content providers and social networks to increase VAS revenue TimWe is a global provider of mobile engagement solutions established in 80 countries. • Managed Cross Operator Team to deliver Value Added Services (Games, Digital Media, SMS) • Represented TIM in the development of Mobile Ecossystem Forum (MEF) Code of Practice with Claro, Vivo, and Oi. • Assisted content providers and social networks to increase VAS revenue

    • United States
    • Software Development
    • 700 & Above Employee
    • Mobile Business Development Manager - LATAM
      • Sep 2012 - Nov 2015

      Responsible for PayPal's Latin America Mobile • Lead the PayPal mobile strategy for in-store payment solution (PayPal Check-in product) • Manage partnerships of major Brazilian POS partners • Responsible for partnership with ecommerce platform to mobilize their solution • In charge of strategic alliances with key mobile APPs disruptors who have a need for a payout solution • Manage partnerships and relationships with LATAM MNOs Responsible for PayPal's Latin America Mobile • Lead the PayPal mobile strategy for in-store payment solution (PayPal Check-in product) • Manage partnerships of major Brazilian POS partners • Responsible for partnership with ecommerce platform to mobilize their solution • In charge of strategic alliances with key mobile APPs disruptors who have a need for a payout solution • Manage partnerships and relationships with LATAM MNOs

    • Brazil
    • Telecommunications
    • 700 & Above Employee
    • Manager - VAS Cross Operator
      • Apr 2009 - Aug 2012

      TIM Brazil is a subsidiary of TIM and is the second largest mobile carrier in Brazil. • Managed Cross Operator Team to deliver Value Added Services (Games, Digital Media, SMS) • Represented TIM in the development of Mobile Entertainment Forum (MEF) Conduct Terms with Claro, Vivo, and Oi. • Assisted content providers and social networks to increase VAS revenue TIM Brazil is a subsidiary of TIM and is the second largest mobile carrier in Brazil. • Managed Cross Operator Team to deliver Value Added Services (Games, Digital Media, SMS) • Represented TIM in the development of Mobile Entertainment Forum (MEF) Conduct Terms with Claro, Vivo, and Oi. • Assisted content providers and social networks to increase VAS revenue

  • PMovil
    • Argentina
    • Regional Marketing Manager
      • Sep 2005 - Sep 2008

      • Managed of operations in Uruguay, Paraguay and Bolívia • Responsible for the direct contact with mobile operators • Developed of a marketing proposal and implementation • Managed of operations in Uruguay, Paraguay and Bolívia • Responsible for the direct contact with mobile operators • Developed of a marketing proposal and implementation

    • Brazil
    • Telecommunications
    • 1 - 100 Employee
    • Marketing Analyst
      • Apr 2001 - Mar 2005

      • Managed of marketing products to WAP gateways: Claro, Brasil Telecom, Telemig and Amazônia Celular • Managed of marketing products to WAP gateways: Claro, Brasil Telecom, Telemig and Amazônia Celular

Education

  • Universidad de Palermo
    Post-Graduation in Publicity and Institutional Communication
    2007 - 2008
  • Universidad de Belgrano
    Post-Graduation in Management and Strategic Marketing
    2005 - 2005
  • Ibmec Business School
    MBA in Business Administration
    2002 - 2004
  • UniverCidade
    Bachelor´s Degree in Marketing
    1998 - 2002
  • Colégio Veiga de Almeida
  • Colégio Veiga de Almeida
  • Ibmec
    Master of Business Administration - MBA, Administração, Negócios e Marketing
  • Ibmec
    Master of Business Administration - MBA

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