Fabiana Smolka
Senior Publisher Manager at upyield- Claim this Profile
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Português Native or bilingual proficiency
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Italiano Native or bilingual proficiency
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Inglês Native or bilingual proficiency
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Espanhol Native or bilingual proficiency
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Bio
Rafael Pellon
Fabiana has a deep knowledge on the development and implementation of new projects and business models, understanding and navigating tricky environments with patience and a strong willingness to reach the goals set on her missions.
Rafael Pellon
Fabiana has a deep knowledge on the development and implementation of new projects and business models, understanding and navigating tricky environments with patience and a strong willingness to reach the goals set on her missions.
Rafael Pellon
Fabiana has a deep knowledge on the development and implementation of new projects and business models, understanding and navigating tricky environments with patience and a strong willingness to reach the goals set on her missions.
Rafael Pellon
Fabiana has a deep knowledge on the development and implementation of new projects and business models, understanding and navigating tricky environments with patience and a strong willingness to reach the goals set on her missions.
Experience
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upyield
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Netherlands
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Advertising Services
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1 - 100 Employee
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Senior Publisher Manager
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Jan 2021 - Present
Upyield is a next generation of performance marketing agency. We offer bespoke performance marketing, media buying, branding, affiliate program management & creative solutions. • Responsible to manage the relationship with new and current publishers, analyzing their online traffic to maximize ROI on each campaign (CPA, CPI, CPL, CPM) • Monitoring KPI metrics to improve performance and make strategic optimization decisions to increase revenues of digital campaigns • Managing the relationship amongst Sales and Operational Teams to improve opportunities for new business • Identifying new business opportunities on trending practices Show less
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Media Elements®
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Germany
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Advertising Services
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1 - 100 Employee
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Business Development Director - LATAM
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Jul 2019 - Dec 2020
Freenet Digital was part of Freenet Group, the largest independent telecommunications provider in Germany and was acquired by MGI Group in September 2020 • Responsible to close strategic partnerships in LATAM to expand the company footprint in the region • Leading the new business opportunities for the SaaS solutions in LATAM (vene is a customer-centric ad-tech marketing tool: cloud-based performance marketing software and fraud protection tool) • In charge to grow the Sureyield (the Freenet Digital media agency) business in the region, connecting premium advertisers and publishers in CPC, CPM, RTB, CPI, CPL, CPA basis. Show less
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OnMobile Global Limited
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India
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Telecommunications
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700 & Above Employee
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Business Development Director
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Nov 2017 - Jul 2019
Business Development Director – LATAM OnMobile is a global leader in mobile entertainment established in 74 countries. • Responsible to develop and implement growth opportunities in existing and new markets in Latino America • Managing the relationship with mobile carriers and content providers in Brazil, Argentina, Chile, Uruguay, Peru and Ecuador bringing new business and sales opportunities for mobile solution • Contract negotiations Business Development Director – LATAM OnMobile is a global leader in mobile entertainment established in 74 countries. • Responsible to develop and implement growth opportunities in existing and new markets in Latino America • Managing the relationship with mobile carriers and content providers in Brazil, Argentina, Chile, Uruguay, Peru and Ecuador bringing new business and sales opportunities for mobile solution • Contract negotiations
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FS Security
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Brazil
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Information Technology & Services
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1 - 100 Employee
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Commercial Director
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Apr 2017 - Oct 2017
FS is the leading provider of value-added services (digital security, cloud service, insurance, mobile learning and interactivity) for mobile carriers and retailers in Brazil and Latin America, with more than 36M customers. • Managing the commercial team responsible for new business development for mobile carriers • Leading the implementation and ongoing operations and Mobile Applications of value-added services • Contract negotiations • Relationship with high level executives • Sales channels development for user acquisition to all FS major products Show less
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TIMWETECH
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Portugal
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Information Technology & Services
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300 - 400 Employee
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Sales and Marketing Director
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Dec 2015 - Apr 2017
TimWe is a global provider of mobile engagement solutions established in 80 countries. • Managed Cross Operator Team to deliver Value Added Services (Games, Digital Media, SMS) • Represented TIM in the development of Mobile Ecossystem Forum (MEF) Code of Practice with Claro, Vivo, and Oi. • Assisted content providers and social networks to increase VAS revenue TimWe is a global provider of mobile engagement solutions established in 80 countries. • Managed Cross Operator Team to deliver Value Added Services (Games, Digital Media, SMS) • Represented TIM in the development of Mobile Ecossystem Forum (MEF) Code of Practice with Claro, Vivo, and Oi. • Assisted content providers and social networks to increase VAS revenue
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PayPal
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United States
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Software Development
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700 & Above Employee
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Mobile Business Development Manager - LATAM
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Sep 2012 - Nov 2015
Responsible for PayPal's Latin America Mobile • Lead the PayPal mobile strategy for in-store payment solution (PayPal Check-in product) • Manage partnerships of major Brazilian POS partners • Responsible for partnership with ecommerce platform to mobilize their solution • In charge of strategic alliances with key mobile APPs disruptors who have a need for a payout solution • Manage partnerships and relationships with LATAM MNOs Responsible for PayPal's Latin America Mobile • Lead the PayPal mobile strategy for in-store payment solution (PayPal Check-in product) • Manage partnerships of major Brazilian POS partners • Responsible for partnership with ecommerce platform to mobilize their solution • In charge of strategic alliances with key mobile APPs disruptors who have a need for a payout solution • Manage partnerships and relationships with LATAM MNOs
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TIM Brasil
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Brazil
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Telecommunications
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700 & Above Employee
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Manager - VAS Cross Operator
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Apr 2009 - Aug 2012
TIM Brazil is a subsidiary of TIM and is the second largest mobile carrier in Brazil. • Managed Cross Operator Team to deliver Value Added Services (Games, Digital Media, SMS) • Represented TIM in the development of Mobile Entertainment Forum (MEF) Conduct Terms with Claro, Vivo, and Oi. • Assisted content providers and social networks to increase VAS revenue TIM Brazil is a subsidiary of TIM and is the second largest mobile carrier in Brazil. • Managed Cross Operator Team to deliver Value Added Services (Games, Digital Media, SMS) • Represented TIM in the development of Mobile Entertainment Forum (MEF) Conduct Terms with Claro, Vivo, and Oi. • Assisted content providers and social networks to increase VAS revenue
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PMovil
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Argentina
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Regional Marketing Manager
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Sep 2005 - Sep 2008
• Managed of operations in Uruguay, Paraguay and Bolívia • Responsible for the direct contact with mobile operators • Developed of a marketing proposal and implementation • Managed of operations in Uruguay, Paraguay and Bolívia • Responsible for the direct contact with mobile operators • Developed of a marketing proposal and implementation
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SupportComm
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Brazil
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Telecommunications
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1 - 100 Employee
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Marketing Analyst
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Apr 2001 - Mar 2005
• Managed of marketing products to WAP gateways: Claro, Brasil Telecom, Telemig and Amazônia Celular • Managed of marketing products to WAP gateways: Claro, Brasil Telecom, Telemig and Amazônia Celular
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Education
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Universidad de Palermo
Post-Graduation in Publicity and Institutional Communication -
Universidad de Belgrano
Post-Graduation in Management and Strategic Marketing -
Ibmec Business School
MBA in Business Administration -
UniverCidade
Bachelor´s Degree in Marketing -
Colégio Veiga de Almeida
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Colégio Veiga de Almeida
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Ibmec
Master of Business Administration - MBA, Administração, Negócios e Marketing -
Ibmec
Master of Business Administration - MBA