Amanda Cobos
Head of Marketing, PR, and Communications at Landis- Claim this Profile
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Bio
Experience
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Landis
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United States
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Consumer Services
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1 - 100 Employee
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Head of Marketing, PR, and Communications
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Nov 2021 - Present
Landis helps people on their unique path to homeownership. With Landis, clients can rent the home of their dreams and purchase it as soon as they are mortgage-ready. First marketing hire, brought onboard to build out the marketing strategy and function. Lead all aspects of marketing, including brand, performance marketing, CRM/loyalty, PR and content. Member of the executive leadership team. Landis helps people on their unique path to homeownership. With Landis, clients can rent the home of their dreams and purchase it as soon as they are mortgage-ready. First marketing hire, brought onboard to build out the marketing strategy and function. Lead all aspects of marketing, including brand, performance marketing, CRM/loyalty, PR and content. Member of the executive leadership team.
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American Express
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United States
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Financial Services
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700 & Above Employee
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Director, Partnership Marketing
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Dec 2018 - Nov 2021
Led team responsible for developing acquisition and loyalty marketing strategies for the Delta, Hilton, and Marriott co-brand portfolios.
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Senior Manager, Agile Marketing Center of Excellence
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May 2017 - Dec 2018
Defined, piloted, and expanded Agile Marketing, a new go-to-market process that delivers faster speed to market and elevated customer communications.
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Manager, Customer Marketing
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Jul 2015 - Apr 2017
Developed and executed the go-to-market marketing strategy by using data-driven research and customer insights to expand and retain existing B2B client relationships in the large market commercial customer segments.
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American Express
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United States
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Financial Services
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700 & Above Employee
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Manager Intern, Content Marketing
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Jun 2014 - Aug 2014
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Deutsche Bank
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Germany
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Financial Services
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700 & Above Employee
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Analyst, Mergers & Acquisitions
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Jul 2010 - Jun 2013
Analyzed financial performance, potential sales growth opportunities, dominant competitors and critical risk factors to make recommendations around potential transactions and their purchase prices and deal structures, resulting in 7 completed acquisitions with a total transaction value of ~$3.5B. Analyzed financial performance, potential sales growth opportunities, dominant competitors and critical risk factors to make recommendations around potential transactions and their purchase prices and deal structures, resulting in 7 completed acquisitions with a total transaction value of ~$3.5B.
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Education
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University of Pennsylvania - The Wharton School
Master of Business Administration (MBA), Marketing and Operations Management -
University of Virginia
Bachelor of Science (BS), Commerce -
London School of Economics and Political Science