Experience

• Superb AI provides a B2B SaaS platform that provides end-to-end automated computer vision data preparation & and training at scale for ML teams and makes building and iterating on datasets quick, systematic, and repeatable. I was part of the team that helped transition Superb AI from Series A to Series B. Business Development: Set up foundational marketing operations, best practices, and established metric-driven reporting to empower consistent, data-driven decision-making. Strategic development of Superb AI's paid search (Google Ads), social media (LinkedIn, Facebook, Twitter, YouTube, and Reddit), SEO, email marketing, ABM, influencer, landing page design and optimization, creative asset curation, and content strategy. Increased MQLs by 60% within the first six months. Marketing Strategies: Led in-house marketing team on the development, management, and expansion of digital channels for Superb AI. Oversaw analysis and optimization of the digital customer journey, lifecycle, and integrated marketing initiatives. Marketing Budget Oversight: Developed and managed of marketing budget to maximize ROI and owning experimentation across channels and learning opportunities, ensuring optimal allocation of resources and marketing mix. Business Analytics: Quantitative analysis of both short-term, quarterly, and long-term development needs to achieve desired growth targets. Identification of growth opportunities as well as an outline of foundational steps, resources, and timelines required. Created and reviewed reports, forecasting, and annual and quarterly budgeting for all digital marketing activities. Project Management: Management of day-to-day operations and support for digital marketing strategies, initiatives, and vendor relations for North American teams. Additionally, I was responsible for international collaboration with counterparts in South Korea to ensure seamless execution of marketing initiatives and delivery of cohesive, international brand messaging. Show less



• Neighborly® is the world’s largest home services franchisor of 25 service brands and over 4,000 franchise owners serving 9 million+ customers in nine countries, focused on repairing, maintaining and enhancing homes and businesses. The company operates online platforms that connect consumers to service providers in their local communities that meet their rigorous standards as a franchisor across 16 service categories in the US and Canada. Marketing Strategies: Developed an evolving digital marketing strategy for Neighborly's franchise development team across their portfolio of brands. I led the strategic development of Neighborly's paid search (Google Ads), display networks, social media (LinkedIn and Facebook/Meta), SEO, content marketing, and blogging. Business Development: Identified 15 untapped audiences and created B2B strategies for corresponding marketing channels, resulting in a 45% increase in annual franchise sales. Brand Development: Analyzed customer needs, competitive advantage, and provided direction on best practices and emerging trends. Explored how both prospective franchise owners and consumers use digital marketing channels and how changes to channel experiences can have positive or negative impacts on behavior. Continuously monitored market, competitors, industry developments and trends to identify experimentation and channel expansion opportunities. Marketing Operations: Supervised the day-to-day operation and support for digital marketing strategies, initiatives, and vendor relations. Show less



• Operating in a freelance capacity, I consult with clients on a wide range of local and national campaigns. Project highlights include: Product Launches: Developed digital marketing strategies for new products in national and hyper-local markets. Marketing Audits: Conducting forensic digital advertising audits to advise clients on how to optimize marketing budgets. Digital Ad Platforms: Developing comprehensive digital advertising strategies, incorporating multiple platforms, for clients in the Beauty, Engineering, Fashion, and Healthcare industries. Show less



• Cox Automotive provides industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers, and global automotive retailers. I specifically work within the media group, Dealer.com, an advertising agency, responsible for managing the digital marketing portfolios of the largest automotive retailers in North America. Since 2015, I’ve successfully managed a high-value digital portfolio, developing data-driven strategies and on-brand content for a leading national automotive retailer. Some highlights include: Marketing Budget Oversight: Appointed Senior Team Lead to oversee teram of 7 and leverage a $3M+ monthly digital marketing budget. Brand Development: Creating and implementing cohesive regionalized marketing strategies, resulting in 15% increase in year-over-year sales. Asset Optimization: Leading the charge to optimize portfolio assets and collaborate across departments to launch advertising product pilot programs. Business Analytics: Developing and refining strategy firmly rooted in analytical data and insights. Redesigned and updated internal Tableau dashboards to better utilize analytical data and insights to highlight strategic successes and pinpoint areas of improvement. Show less



• Spindletop is a publicly traded oil production company. During my tenure, I worked with external oil and gas royalty owners to facilitate the official transfer of mineral interests. Highlights: Research & Analysis: Conducted thorough research and analysis of legal documents and calculation of new ownership percentages. Compliance: Entrusted to work with legal team to draft fully compliant legal documents, including Division and Transfer Orders, Affidavits of Death & Heirship, and Deeds. Early Promotion: Earned a promotion after just 7 months to the Land Department, managing company's Division and Transfer Orders. Show less