Experience

Barbour

• United Kingdom
• Retail Apparel and Fashion
• 400 - 500 Employee

• Digital Marketing Manager

  • Jun 2021 - Present



Related Companies

• United States
• Real Estate
• 700 & Above Employee

• Marketing Coordinator, Hudson Yards Experiences

  • Dec 2019 - Jun 2021



Howard Hughes Holdings Inc.

• United States
• Real Estate
• 400 - 500 Employee

• Marketing Coordinator

  • Nov 2018 - Nov 2019

  New York, New York • Executed marketing efforts for the Seaport District and its entities through customer database utilization, including 90,000+ organic subscribers and 80,000+ targeted New York residents, resulting in a year over year increase in foot traffic, website visits, and social media engagement • Developed a tier of consumer audiences through data measurement tools to target omni-channel campaigns utilizing organic, paid, and shared media channels • Managed content calendar for the Seaport… Show more • Executed marketing efforts for the Seaport District and its entities through customer database utilization, including 90,000+ organic subscribers and 80,000+ targeted New York residents, resulting in a year over year increase in foot traffic, website visits, and social media engagement • Developed a tier of consumer audiences through data measurement tools to target omni-channel campaigns utilizing organic, paid, and shared media channels • Managed content calendar for the Seaport District’s digital channels by creating a custom spreadsheet outlining priorities of business units, tenants, upcoming events, editorial articles, and sponsorship requirements allowing for a diverse set of content • Created campaigns and managed ongoing events based on seasonal and social happenings such as World Pride, Yappy Hour, and New York Fashion Week that served as opportunities for customer engagement and retention through cross-promotional offers driving to Seaport’s business units • Produced The Seaporter, an editorial magazine that was distributed to hotel partners, residential buildings, and local businesses showcasing seasonal offerings, interviews with notable business owners, and articles to tell the story of the district • Supported Director of Marketing in managing marketing budget of promotional items, content development, and advertising • Led strategic direction to creative and digital teams to manage timelines, and execute deliverables Show less



Samantha Duffy

• Strategic Consultant

  • Oct 2018 - Nov 2018

  Greater New York City Area • Worked with clients on business strategies, digital content management, customer engagement, social media campaigns, and print advertising



Avex E-commerce

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Assistant

  • Aug 2017 - Jun 2018

  New York, NY • Led digital marketing for clients through paid advertisements, social media strategies, and content curation • Measured key performance metrics including website traffic and conversion to better optimize digital campaigns • Oversaw all digital projects by establishing project timelines, acting as the point of contact for clients, managing design and development teams, and ensuring completion of project scope • Managed social media and email newsletters for internal corporate… Show more • Led digital marketing for clients through paid advertisements, social media strategies, and content curation • Measured key performance metrics including website traffic and conversion to better optimize digital campaigns • Oversaw all digital projects by establishing project timelines, acting as the point of contact for clients, managing design and development teams, and ensuring completion of project scope • Managed social media and email newsletters for internal corporate communications as well as for select clients • Executed on asset management and content population in Wordpress and Shopify on an ongoing basis • Consulted on best practices in Shopify that lead to increased conversion rates, unique visitors, and overall brand awareness

• Digital Marketing & Project Management Intern

  • Apr 2017 - Aug 2017

  New York, New York • Managed social media and email newsletters internally and for select clients • Created and organized assets for clients future launches • Managed the internal team’s schedule and created project timelines



Laura Siegel Collection

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Intern

  • Feb 2017 - Apr 2017

  Social Media Content Manager charged with developing and promoting the Laura Siegel brand Recommend social media marketing strategies through Instagram and Facebook to maximize brand exposure Edit and update online marketing videos to refresh and maintain brand awareness Track brand exposure through web traffic and social media analytics Research and develop strategic partnerships to achieve mutually beneficial collaborations



Bradbury Lewis

• Fashion Week Intern

  • Aug 2015 - Sep 2015

  New York, New York Selected as an intern for the industry’s most notable fashion showcases Attended and assisted in NYFW shows by greeting and checking in guests, arranging seating charts, and organizing gift bags Assisted account managers with day-to-day projects leading up to NYFW Fulfilled press requests Demonstrated reliability in a fast-paced, high-pressure environment