Experience

European School of Economics

• United Kingdom
• Higher Education
• 1 - 100 Employee

• eBusiness & eCommerce Lecturer

  • Sep 2018 - Present

  eBusiness and eCommerce Lecturer at European School of Economics for Bsc. Business Administration students and post graduates. eBusiness and eCommerce Lecturer at European School of Economics for Bsc. Business Administration students and post graduates.



Signify

• Netherlands
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Global Brand & Marketing PMO

  • Sep 2021 - Dec 2022

  Global PMO helping Brand & Marketing teams to be agile by setting up the tools and facilitating the agile process. - Define a way of working - Set up a project management tool - Train the team in agile methodologies - Implement Kanban boards - Set up of regular report sets - Facilitate retrospective sessions after iterations Global PMO helping Brand & Marketing teams to be agile by setting up the tools and facilitating the agile process. - Define a way of working - Set up a project management tool - Train the team in agile methodologies - Implement Kanban boards - Set up of regular report sets - Facilitate retrospective sessions after iterations



NATEEVO

• Spain
• Business Consulting and Services
• 200 - 300 Employee

• Senior Project Manager and Scrum Master

  • Jul 2020 - Aug 2021

  Senior Project Manager and Scrum Master for Digital marketing Agile projects Transformation of a digital agency into an Agile marketing agency. PMO set up and implentation Jira implementation from scratch Scale-UP responsible Management of digital campaigns for FMG such as Coca Cola, Mahou, etc Senior Project Manager and Scrum Master for Digital marketing Agile projects Transformation of a digital agency into an Agile marketing agency. PMO set up and implentation Jira implementation from scratch Scale-UP responsible Management of digital campaigns for FMG such as Coca Cola, Mahou, etc



Self Employed

• Madrid Area, Spain

• Digital Marketing Project Manager

  • Jan 2017 - Jul 2020

  Helping companies to reach full digital transformation and managing Agile digital projects for different customers such as the digital agencies Good Rebels and BtoB or Accenture Digital. I have been working for accounts like the Spanish bank BBVA, Euromaster, REMAX, etc. , managing projects following agile methodology (SCRUM/AGILE) with Jira as support tool. Helping companies to reach full digital transformation and managing Agile digital projects for different customers such as the digital agencies Good Rebels and BtoB or Accenture Digital. I have been working for accounts like the Spanish bank BBVA, Euromaster, REMAX, etc. , managing projects following agile methodology (SCRUM/AGILE) with Jira as support tool.



First workplaces

• Spain
• Facilities Services
• 1 - 100 Employee

• Marketing Director

  • Jul 2019 - Apr 2020

  Full responsability of P&L with a budget of 450K € Management of rebranding strategy Management of internal team Digital and PR agencies coordination Product Owner of App project CRM and marketing automation ownership (Hubspot) NPS survey creation and management Full responsability of P&L with a budget of 450K € Management of rebranding strategy Management of internal team Digital and PR agencies coordination Product Owner of App project CRM and marketing automation ownership (Hubspot) NPS survey creation and management



VASS

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Marketing Service Manager

  • Mar 2019 - Jul 2019

  Digital Marketing Service Manager for an IBEX35 company managing a multidisciplinary team (back and front end developers, marketers, UX/UI specialists, CRM specialists, etc. under AGILE/SCRUM methodology. Digital Marketing Service Manager for an IBEX35 company managing a multidisciplinary team (back and front end developers, marketers, UX/UI specialists, CRM specialists, etc. under AGILE/SCRUM methodology.



We are marketing

• Spain
• Advertising Services
• 1 - 100 Employee

• Senior Digital Project Manager & Scrum Master

  • Jan 2018 - Feb 2019

  Implementation of CRM and Marketing Automation tools. Full management of Inbound Marketing campaigns under Hubspot or SalesForce Marketing Cloud as main tools, I manage a specialized team serving different customers under Agile Methodology. Also in charge of account management with special focus on up selling and retention. Implementation of CRM and Marketing Automation tools. Full management of Inbound Marketing campaigns under Hubspot or SalesForce Marketing Cloud as main tools, I manage a specialized team serving different customers under Agile Methodology. Also in charge of account management with special focus on up selling and retention.



CRISTIAN LAY

• Spain
• Technology, Information and Internet
• 200 - 300 Employee

• Digital Marketing Director

  • Apr 2016 - Jan 2017

  Design and implementation of a digital transformation strategy. Optimization of owned, earned, paid and shared channels, design and launch a new website, a new ecommerce, a CRM system and a new app. Creation of the ecommerce sites www.cinquessence.com y pulserasolidaria.cristianlay.com Design and implementation of a digital transformation strategy. Optimization of owned, earned, paid and shared channels, design and launch a new website, a new ecommerce, a CRM system and a new app. Creation of the ecommerce sites www.cinquessence.com y pulserasolidaria.cristianlay.com



Davalor Salud

• Spain
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Director

  • Jul 2015 - Apr 2016

  Marketing Director of a disruptive Medical Devices and eHealth start-up, developers of EVA (Eye & Vision Analyzer) which offers a cutting edge technology that enables vision health check and therapy through a true 3D interactive videogame. Reporting to the company CEO, I have defined and developed the marketing strategy and the annual marketing plan, the digital and social media strategy, the KPIs and required dashboards, marketing processes for ISO certification. Marketing Director of a disruptive Medical Devices and eHealth start-up, developers of EVA (Eye & Vision Analyzer) which offers a cutting edge technology that enables vision health check and therapy through a true 3D interactive videogame. Reporting to the company CEO, I have defined and developed the marketing strategy and the annual marketing plan, the digital and social media strategy, the KPIs and required dashboards, marketing processes for ISO certification.



HOLMUSIC

• Spain
• Wholesale
• 1 - 100 Employee

• Ecommerce Director

  • Jul 2014 - Jul 2015

  eCommerce business unit director with full P&L responsability, I multiplied Christmas season sales 150% after developing and implementing a full set of online tools, such as Google Adwords, remarketing ads, starting up eBay and Amazon market places, or Social Media and fully refurbishing the web site following UX best practices. All was developed on an open source environment based on Prestashop CMS. I also developed a multichannel strategy that helped on offline sales as well. eCommerce business unit director with full P&L responsability, I multiplied Christmas season sales 150% after developing and implementing a full set of online tools, such as Google Adwords, remarketing ads, starting up eBay and Amazon market places, or Social Media and fully refurbishing the web site following UX best practices. All was developed on an open source environment based on Prestashop CMS. I also developed a multichannel strategy that helped on offline sales as well.



Align Technology

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• European Digital Marketing Manager

  • Apr 2011 - Jul 2014

  Align Technology is the medical devices manufacturer of Invisalign, the clear aligners. As a Digital Marketing Manager, reporting to EMEA Marketing Director, I was responsible for defining European Internet strategy for lead generation and integrated marketing campaigns execution, managing a millionaire budget and leading top level European marketing agencies. The integration of ATL and BTL tactics and the alignment of B2B with B2C channels, was my main objective. A 30% growth in sales was achieved for the last 3 years. Additionally, I was awarded for best integrated digital marketing campaign in the Healthcare market. Show less



Bentley Systems

• Software Development
• 700 & Above Employee

• • Feb 2010 - Apr 2011

  Responsible for managing SEO and defining Social Media Strategy worldwide.Focusing on creating a new Internet and Social media culture, my tasks and responsibilities include:Web Analytics- Implementation of Google Analytics on several web properties- Creation of ad-hoc reports and definition of KPI- Advanced segments creation- Conversions funnel design and reportSEO- Implementation of best practices for SEO- Creation of training materials for other colleagues- Targets and KPIs definition - Several Google’s first pages achieved in short time- Creation of specific pages to capture organic traffic- Keywords databank creation and managementSocial MediaCreation and maintenance of the following Facebook and Twitter profiles: - www.youtube.com/BentleySystems- www.youtube.com/GenerativeComponents- www.youtube.com/BentleyCivil- Twitter.com/BentleySystems- Facebook.com/BentleySystems- Definition and Implementation of best practices for Social Media - Development of training materials for colleagues- Definition of KPIs and creation of several report decks for Social Media activitiesDuring 2010, Bentley was awarded with Construction Computing Magazine's award Best Use of Social Media and followers and friends in Social Media tripled.Advanced user of Google Analytics, Google Webmaster Tools, AdWords, Omniture SiteCatalyst, Omniture SearchCenter, Keywords management, etc. Show less

• • Sep 2006 - Feb 2010

  Bentley Systems is the developer of the CAD software MicroStation. Hired for a new creation department, my position was eMarketing Manager for Europe, Middle East and Africa, working at company’s headquarters in The Netherlands. I coordinated Digital Marketing programs over the internet for the 50% of Bentley Systems' portfolio, Geospatial and Civil Verticals focusing on lead generation and lead nurturing programs. I managed emailing campaigns, millionaire PPC and SEM campaigns, inbpund marketing and other internet related projects like eSeminars for product presentations and SEO activities. Show less



VIDAL

• France
• IT Services and IT Consulting
• 100 - 200 Employee

• Digital Marketing Manager

  • Dec 2003 - Aug 2006

  A company subsidiary of CMP MEDICAL- United Business Media. I managed a digital transformation process from a very traditional company into a digital-age company by developing a whole business model over a drugs search engine based in an ancient book, a drugs dictionary known as the most important media for drugs information, Vademecum. I managed all product launch and development activities (marketing plan, strategic partners contact, sales budgets, trade shows, advertising, etc.) for this new area as well as pure sales. I also developed the business and technology plan for the portal SearchMedica, in cooperation with technology partners Show less



MRO.com

• Madrid Area, Spain

• Sales and Marketing Manager

  • Jun 1998 - Jul 2003

  North American company developer of the Enterprise Assets Management System MAXIMO and the B2B/SCM platform MRO.com. Reporting to Country General Manager, my tasks were leading a three people Marketing department as well as sales and presales activities such as demos and quotations/proposals. I joined the company as junior Marketing Assistant when I just finished my Marketing degree. In 1999 I was promoted to Marketing Manager but never abandoned a sales/consultant activities. North American company developer of the Enterprise Assets Management System MAXIMO and the B2B/SCM platform MRO.com. Reporting to Country General Manager, my tasks were leading a three people Marketing department as well as sales and presales activities such as demos and quotations/proposals. I joined the company as junior Marketing Assistant when I just finished my Marketing degree. In 1999 I was promoted to Marketing Manager but never abandoned a sales/consultant activities.