Experience

Derek Rose

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Ecommerce

  • Jan 2023 - Present



Radley London

• United Kingdom
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Head Of Ecommerce

  • Aug 2018 - Feb 2023

  Achievements and priorities - * 3 year roadmap * Global web business restructure * Running a data driven business Managing * Ecomm infrastructure & partners * Full p&l * Digital marketing, CRM and Trading Strategy Achievements and priorities - * 3 year roadmap * Global web business restructure * Running a data driven business Managing * Ecomm infrastructure & partners * Full p&l * Digital marketing, CRM and Trading Strategy



Belstaff

• United Kingdom
• Retail
• 100 - 200 Employee

• Head Of Ecommerce

  • May 2017 - Jul 2018

  Responsible for the 5 Belstaff brand sites including Trade, Production, Digital Marketing, Web development, Customer Service and E-Commerce Operations. Accountable for sales performance, maximizing ROI & managing department budgets with 2017 sales exceeding financial targets despite a poor first half performance Responsible for the 5 Belstaff brand sites including Trade, Production, Digital Marketing, Web development, Customer Service and E-Commerce Operations. Accountable for sales performance, maximizing ROI & managing department budgets with 2017 sales exceeding financial targets despite a poor first half performance



Hobbs London

• United Kingdom
• Retail
• 300 - 400 Employee

• Interim Head of ECommerce

  • Apr 2016 - Jan 2017

  Interim role to steer the E-Commerce team through a transitional phase, offering strategy & direction on all areas of digital and developing a new team structure (12 people) across Trading, Stock Management, Digital Marketing and Production. Accountable for sales performance, maximizing ROI and managing department budgets, including multiple RFPs and contracts for both digital marketing and web development spend. • Developed the commercial trading strategy across all digital channels including International • Delivered strategic improvements to all online trading functions including new business processes across product launches and the delivery of digital campaign content • Delivered new stock management approach for improved availability and service levels • Managed a UX project (with a focus on mobile user journeys) gaining detailed analysis of onsite behavior and informing the development of next season’s road map • Restarted the onsite MVT & AB test program and brought on board a new supplier to allow for greater innovation and agility within the E-Commerce team Show less



Self Employed

• Retail Consultant (Part time)

  • Dec 2015 - Mar 2016

  Helping small businesses translate their aspirations into strategy and processes. Helping small businesses translate their aspirations into strategy and processes.



Signet Jewelers

• United States
• Retail
• 700 & Above Employee

• H.Samuel E-Commerce Trading Manager

  • Dec 2011 - Nov 2015

  Reporting to the Director of Multichannel, headed up all elements of H Samuel’s web business; led my team to deliver sales targets, digital marketing campaigns & site developments; resulting in website sales growth of 87% in 3 years with projected growth of 22% in FY16 • Owned website KPIs, including defining financial building blocks & setting targets • Developed & delivered trading strategy • Accountable for user experience, site optimization, visual merchandising & brand integrity. • Owned all website content (inc lifestyle content, product info, brand & promotional messaging) • Recruited & developed a strong team of 5, accountable for production of web copy & imagery, email marketing campaigns, social media management & product launches. • Owned on-site SEO overseeing third party agency to maintain & improve rankings. Collaborated on acquisition strategy for PPC & Affiliates. • Delivered incremental site enhancements via ownership of MVT & implementation of the IT roadmap (inc Websphere upgrade & Paypal integration) In 2014, I spearheaded the re-design of H Samuel’s website & its evolution to responsive templates. Formulated the site map & an improved customer journey, collaborated with IT on functional requirements & managed a content team to launch 350 pages in 4 months, while continuing to trade & grow the old site Other achievements • Launch of a mobile website • Development of a bespoke CMS • Delivery of a Personalised gifting offer with a 3rd party supplier • MVT program & subsequent revision of product details pages, basket & checkout • New website functionality such as mini-cart, Wish-list & product comparison • An ongoing drive towards a personalised customer journey including a project to develop a market-leading behavioral targeting capability • Achieved a 99% service level for product launches • Supported the Buying team to deliver a £2million Trade Marketing strategy with high profile brands • Expanded in house photography capability Show less



Tesco

• United Kingdom
• Retail
• 700 & Above Employee

• Supply Chain & Operations AMP (Clothing@Tesco)

  • May 2009 - Dec 2011

  > Responsible for the stock build to launch Clothing at Tesco website (01/10/2009)Prioritising intake via inter-depot transfer, International sourcing and from UK landed suppliers> Developed stock management strategyResponsibility for the stock management of 180k sq ft warehouse facility, housing 6.5k styles across 35k product numbers> Operational responsibility for DHL contractDeveloped processes for Intake, reverse logistics and system compatibilityManaged transport schedule and flow of stock across 3 sites> Established & managed a dedicated online replenishment team, including personnel based in India to ensure maximum availability while minimising markdown risk> Forecasting of sales & traffic (daily, weekly & by period) in line with trading activity to ensure warehouse and system capability could support customer demand> On-going operational support to the Commercial team including implementation of a cross-dept working directive to improve management of contact made via the Customer service team Show less

• Assistant Merchandise Planner (Kids Socks & Hosiery)

  • Sep 2008 - May 2009

  > Responsibility for trading a fast paced volume driven product area (£20m pa turnover)

• Assistant Merchandise Planner (Jewellery & Watches)

  • Jul 2007 - Sep 2008

  > Responsibility for weekly trading of the department, driving strategy, planning promotion & markdown activity> Championed new ways of working to bring the area in line with the rest of Tesco Clothing> Worked with suppliers to achieve EDI compatibility and deliver stock through the DC rather than direct to store> Part of a project team delivering new store development (including desk design, store layout & the implementation of a self selection product area)> Worked extensively on the Tesco Direct catalogue, extending ranges & changing the look/feel of the catalogue & web business> Completed End to End Buying & Merchandising short course at the University of Westminster Show less



Signet Jewelers

• United States
• Retail
• 700 & Above Employee

• Assistant Merchandiser

  • Oct 2004 - Jul 2007

  Allocator, Senior Allocator and Assistant Merchandiser positions held Responsibilities covering Intake Management, Stock allocation, Store Grading, Ordering, Implementing sale/promotional activity, WSSI management Additional project team experience for implementation of B2B order management system Allocator, Senior Allocator and Assistant Merchandiser positions held Responsibilities covering Intake Management, Stock allocation, Store Grading, Ordering, Implementing sale/promotional activity, WSSI management Additional project team experience for implementation of B2B order management system



Alexon Group

• Retail
• 1 - 100 Employee

• Merchandise Assistant

  • Aug 2003 - Sep 2004

  Stock Intake management for Bay Trading (200 fashion stores/concessions) Stock Intake management for Bay Trading (200 fashion stores/concessions)



Hertfordshire Partnership University NHS Foundation Trust (HPFT)

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Financial Services Assistant

  • Jul 1999 - Sep 2001

  Seasonal job covering all aspects of Financial Services with periods covering roles in AP, AR and general Cashier duties Seasonal job covering all aspects of Financial Services with periods covering roles in AP, AR and general Cashier duties