Experience

SEAT UK

• United Kingdom
• Automotive
• 1 - 100 Employee

• Commercial Marketing Manager

  • Oct 2018 - Present

• Product Marketing Manager

  • May 2017 - Oct 2018



Volkswagen UK

• United Kingdom
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Sales Development Manager

  • Mar 2015 - Apr 2017

  Focus on improving customer sales experience and drive retailer performance on key business metrics. Engage with Retailer network to identify opportunities and challenges, and support Volkswagen’s long term brand strategies to sell more cars, more profitably to happier customers by developing, implementing and drive engagement with key sales programmes. Focus on improving customer sales experience and drive retailer performance on key business metrics. Engage with Retailer network to identify opportunities and challenges, and support Volkswagen’s long term brand strategies to sell more cars, more profitably to happier customers by developing, implementing and drive engagement with key sales programmes.



AUDI AG

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Global Product Manager

  • Nov 2012 - Feb 2015

  Cross-functional role acting between worldwide markets and product development teams to create the optimal product offering for the Audi car range in terms of concept, specification and pricing, ensuring achievement of commercial goals and emotional engagement with our customers. Specific projects and achievements:Audi TT Mark III – Global launch planning, positioning and lifecycle strategy Audi Q3 – Development and implementation of product strategy for the next generation Q3 Cross-functional role acting between worldwide markets and product development teams to create the optimal product offering for the Audi car range in terms of concept, specification and pricing, ensuring achievement of commercial goals and emotional engagement with our customers. Specific projects and achievements:Audi TT Mark III – Global launch planning, positioning and lifecycle strategy Audi Q3 – Development and implementation of product strategy for the next generation Q3



Audi UK

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product Manager

  • Apr 2010 - Nov 2012

  Responsibility for developing the Audi product portfolio for A4 and TT and launching new products into the market place. Development of individual model strategies including pricing, specification, positioning and lifecycle planning. Manage and maintain product portfolios throughout the entire lifecycle: Volume and mix planning, development and implementation of tactical product actions based on market conditions and competitor activities. Central product expert and point of contact for external and internal stakeholders and at press launches and other industry events

• Tactical Manager

  • Jul 2008 - Apr 2010

  Development, implementation, management and communication of tactical campaigns such as finance campaigns, performance incentives, stock actions, bonus and margin incentives to ensure achievement of sales targetManagement of the Audi Network New car sales contracting processProactive market analysis, monitoring and analysis of sales trends and competitor activities to evaluate product portfolio performance and identify risks and opportunities

• Product Executive

  • Nov 2006 - Jun 2008

  Support and deputy to Product Manager. Market analysis and planning, option pricing, brochures, price lists and other communications material. Product communications and reporting. Liaison with key industry influencers and point of contact for product information for all stakeholders.



Santander UK

• United Kingdom
• Banking
• 700 & Above Employee

• Risk Analyst

  • Jun 2006 - Nov 2006

  Credit risk analysis for performance assessment, including monthly risk reporting for senior management and development and implementation of risk models Credit risk analysis for performance assessment, including monthly risk reporting for senior management and development and implementation of risk models