Director of Brand and Strategy

• Jan 2023 - Present

Head of Communications and CRM Group

• Jan 2020 - Jun 2022

- On top of brand and corporate communication, content and creatives, CRM, and publicity initiatives.- Led the company’s brand pride and prestige strategy for the 3-year corporate goal as a member of the management committee.- Directed change management to revamp and ease in new business processes.- Managed effective teams for policy renewal, customer care, and after-sales services.KEY ACCOMPLISHMENTS:- Won the ‘Digital Insurance Initiative of the Year – Philippines’ award at the 2022 Insurance Asia Awards for customer-centric digital initiatives amidst the global COVID-19 pandemic;- Won the 'Insurtech Initiative of the Year - Philippines' award at the 2021 Insurance Asia Awards for the entry on in-house and organic software-defined wide-area network (SD-WAN).- Increased 2021 revenue from customer touchpoints by 137% versus 2020 yield.- Launched partnership with GCash and marked FPG Insurance as the first non-life insurance company to partner with the fintech giant.- Generated PR value of Php 6 million (USD 120,019) for publicity initiatives in 2020.- Ended 2020 with an 87% team resolution rate from customer service touchpoints.- Launched company claims hotline, website chatbot, and web payment page.- Established monitoring mechanisms for customer and after-sales services. Show less

Communications Executive

• Jul 2017 - Dec 2019

- On top of the brand's digital presence, corporate communication, and public relations;- Led performance marketing, corporate events, and brand content management.- Established synergy with the different business groups to support brand and marketing initiatives.KEY ACCOMPLISHMENTS:- Launched the FPG Agent App, the FIRST non-life insurance application that enables business efficiency and productivity; automates policy issuance and claim submissions.- Launched FPG HealthPlus, high-end medical insurance in partnership with the National Reinsurance Corporation of the Philippines (NatRe) and Advanced Medical Access Philippines, Inc. (AMAPHIL);- Revitalized owned media of the company—Facebook, Twitter, Instagram, YouTube, and LinkedIn.- Generated a PR value of Php 6 million (USD 120,019) for publicity initiatives between 2018 to 2019. Show less

Digital PR and Content Manager

• Jul 2015 - Jun 2017

- On top of digital content and PR executions for clients PLDT's DSL, Fibr, Ultera, Total HOME, Telpad, SME, and KaAsenso brands; SM Prime's SM Supermalls, SM Foodcourt, SM Little Stars, and SM Cares brands; Aseana Properties' Pixels Residences, and Clorox International's Glad, Prestone, and Pine-sol brands; - Led digital media content planning and buying processes, performance marketing, influencer management, as well as on-ground event management and other relevant client initiatives; - Trained a team of planners in the areas of digital marketing, media planning and buying, and media relations and talent management; - Delivered performance of campaigns through relevant analytics and user engagement metrics. KEY ACCOMPLISHMENTS: - Surpassed KPIs exceptionally for 2017 1H 3-Day Sale campaign results for SM Supermalls by 457% on digital ad clicks, and 487% on engagement; - Slashed 49% savings from cost-efficient media negotiation for Clorox International tri-media placement ad spend for the first quarter of FY2017; - Positioned Glad as the major food storage provider in the 2016 World Street Food Congress, held for the FIRST TIME in the Philippines with exposure to 25 international food concessionaires and to 72,000 attending guests for 5 days; earning 36% savings incurred from negotiations; - Yielded Php 26,000,000-worth of PR value for PLDT Home Ultera and positioned the brand as a Co-Presenter for Spin.ph's 2015 Sportsman of the Year; - Led initial preparations and media buy negotiations for Prestone's 90th anniversary; - Led the First International Happiness Day campaign for SM Mall of Asia in March 2017. Show less

Partnership Lead + Senior Account Manager

• Jul 2014 - Jun 2015

- Led business and partnerships development for 8List.ph, an online publishing website; - On top of social media and publicity requirements for Outback Steakhouse Singapore, Outback Steakhouse Philippines, Technological Institute of the Philippines, Philippine Business for Education's 'Future You' website, RTL-CBS Entertainment Asia, Mondelez Philippines' Tang, Toblerone, and Cadbury brands, and UNICEF Philippines; - Trained a team of accounts people in areas of client servicing, account management, PR and media relations, and sales and marketing. KEY ACCOMPLISHMENTS: - Launched 'FutureYou.ph', an online portal empowering parents, teachers, and high school students in creating a collaborative network academic in nature; - Surpassed KPI by 172 % on UNICEF Philippines' Convention on the Rights of the Children (CRC)'s 25th-anniversary social media campaign; - Generated Php 3,000,000-worth of PR value for Tang Sweet Orange, a variant specially-designed for Mindanaoans, from geo-specific events in Mindanao; - Positioned Tang Sweet Orange to be present in the world record-breaking attempt of the Mindanao Development Authority (MinDA), surpassing India's record in 2011, to simultaneously plant 4,000,841 trees by 195,836 volunteers in 6 regions. Show less

Mall Marketing Manager

• Apr 2014 - Jul 2014

Program Manager

• Dec 2012 - Jun 2013

Associate Account Manager

• Feb 2012 - Jul 2012

Culture and Arts Officer

• Mar 2010 - Dec 2011

Executive Producer

• Mar 2008 - Nov 2009