Marissa Denise Wilson
Director, Digital Products at Blavity Inc.- Claim this Profile
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Bio
Experience
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Blavity Inc.
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Technology, Information and Media
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100 - 200 Employee
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Director, Digital Products
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Jun 2019 - 4 years 7 months
In this role I partner with executive leaders to identify new digital product offerings that have the opportunity to diversify revenue streams for the business as a whole. Over the years these projects have included membership mobile apps, streaming platforms and new content destinations. Currently I am managing products for the commerce division as we aim to build out affiliate shopping experiences on two existing websites and one net new brand: homeandtexture.com
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General Manager
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Jul 2018 - Jun 2019
Built partnerships with global tourism brands: Haiti, South Africa, New Orleans Launched a new subscription city guide service generating over 3K MRR Transitioned the business model from tour operator to content platform Lead a team of writers, editors, content marketers and videographers
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Marketing Manager
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May 2015 - Jul 2018
Greater Los Angeles Area Research, pitch and organize social partnership campaigns Design promotional graphics for use across social media platforms Curate daily content, act as the brand voice and community point of contact Direct video content series for content marketing strategy
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Email Marketing Manager
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Jan 2016 - May 2016
Culver City Design, implement and manage outbound email marketing campaigns Manage company blog and develop lead generating case studies and downloadables Increased monthly SQls by 200%
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Assistant Tour Publicist
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Feb 2013 - Jan 2016
Sherman Oaks, CA Secured client features in major print publications and niche digital outlets Coordinated client interviews by email, phone, and in-person Drafted contracts, processed invoices, designed new client website pages
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Education
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Ohio University
BA, Psychology