John Fertig

New Business Manager at Basement Defender, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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David Link

John is an amazing blend of talents and wisdom. John's ability to think outside of the box, than draw the box in a unique way and ultimately make the box as a new exciting product is nothing short of AMAZING .He is an astounding Designer, Product manager and is always dedicated to his clients ,family and piers .

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Experience

    • United States
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • New Business Manager
      • Apr 2019 - Present

      Managing Basement Defender, LLC operations Building and managing the product, sales, people and service Basement Defender. Business Growth - Taking a company in the red to a $10 million business in 3 years. Business Management: B2B Sales- Growing our network from 1 to nine 9 dealers nationally. B2C Sales- Refining the sales process to develop dealer sales and installation training programs. Brand Development - Developing brand icons, product materials, sales materials, branded company swag. Product Development - Improving the user and dealer experience, and App development, through listening to our dealers and customers. Social Media - Creating and managing ad campaigns as well as creating and managing the channels themselves. Video & Animation - Creating videos and all video social content. Show less

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Product Development & Safety Specialist
      • Jan 2017 - Jan 2019

      • Product Development - Ideation, Update Existing Product, Costing with Overseas Vendors, Prototyping, 3D Printing, Problem Solving, Engineering for Production, and Federal / EU Safety Standards. • Marketing Research - Creating, Online Surveys, Group Tests, and Cost Comparison/Data Analysis. • Testing - Prototype & First-shot Testing, and Small Run Market Testing. • Managing Resources - Outsourced Development Services. • Packaging - Designing, and Managing Production Packaging, Amazon Packaging Requirements, Pre-Press Printing, and POP Displays. • Compliance / Safety - Analysis of Product Testing to Meet Defined Safety Regulations (Incl. Cal Prop 65). • Production - Overseas BOM Costing, Quality Control, and Meeting Spec Design Standards. • E-Commerce - Creating Web Content, YouTube Management, Graphic Design, Key Words, and Animation. • Inventor Relations, and Licensing Contract Negotiation. Created / Developed- - Wave Wires - Animal Magnetism Show less

    • Senior Designer / Co-owner 2.0
      • Nov 2013 - Aug 2016

      • B2B Sales - In Person, Skype, Trade Show Sales with Decision Making Contacts of Major Companies. • Success - Sold 9 Product Lines Sold 40 Countries with One Product Selling 750,000 Units Worldwide. • Sales Presentations - Video Sales Presentations / iPad, with Overseas BOM Costing Quotes. • Sales Outreach - Targeted Trade Shows with Proven Success for Sales Dollars (Catty Whack OurPets). • Licensing Contracts - Worked with Legal, and Negotiated Contract Terms. • Created a Multi-Million-Dollar Line Sold in 40 countries, Fungus Amungus with Vivid. • Repurposed an Old Product into Spin Master’s Hedgiez, Over 750,000! • Photo/Video Production – Creating, Shooting, and Editing Product Concept Videos. • Concept / Story Development, and Brand Development. • Preparing Sale/Video Presentations for Skype, and Go To Meetings with Overseas Clients. • Marketing - Researching Market Trends, Mood Boards, Pop Culture, and Social Media Trends. • Social Media - Creating Video, and Blog Content. • OS App Development of the Number Two App! - Put -A-Poop On It. 1. Zoomer Hedgiez - Spin Master 2. Fungus Amungus - Vivid 3. 3D ink Go Vertical - Redwood Ventures 4. Gassy the Cow - Drumond Park (Vivid) 5. Bubba Dubbas - Vivid 6. Catty Whack - OurPets- Award Winning Pets New Product of the 2015 Super Zoo Pet Show 7. Bird in a Cage - OurPets Show less

    • United States
    • Design Services
    • 1 - 100 Employee
    • Co-owner / Inventor
      • Jul 2000 - Aug 2013

      Created / Licensed Over 20 Multi-Million Dollar Product Lines. • Holder of Multiple Design, and Mechanical Patents. • Sales - Point of Contact Worldwide, Including but Not Limited to - UK, France, Germany, China, Japan, The Netherlands, Australia, Canada, and Hong Kong. Created / Licensed Over 20 Multi-Million Dollar Product Lines. • Holder of Multiple Design, and Mechanical Patents. • Sales - Point of Contact Worldwide, Including but Not Limited to - UK, France, Germany, China, Japan, The Netherlands, Australia, Canada, and Hong Kong.

Education

  • Cleveland Institute of Art
    Bachelor of Fine Arts - BFA, Industrial and Product Design
    1979 - 1984

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