Alexandra Anderson

Account Director at Sunshine Sachs Morgan & Lylis
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US

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Experience

    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Account Director
      • Jul 2023 - Present

    • Account Manager
      • Oct 2021 - Present

  • Sunshine Sachs
    • Greater Los Angeles Area
    • Senior Account Executive
      • Apr 2018 - Present

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Executive, Marketing
      • Jan 2018 - Feb 2018

      Developed and executed social media and marketing communications strategy for clients in technology and entertainment. Managed integrated campaigns (including influencer campaigns), secured top-tier media coverage (industry outlets, podcasts, online, etc), created visual assets such as decks and event flyers, helped develop new business proposals, and wrote in a variety of forms including press releases, thought leadership articles, corporate messaging, and more.

    • Marketing Account Executive
      • Aug 2016 - Jan 2018

      Collaborated with account supervisors to create messaging, written and visual content, and comprehensive PR strategy to support major business initiatives. Proactively pitched and placed editorial and thought leadership content for clients in the tech and entertainment sectors. Designed imagery and assets for events, new products, and announcements. Supported client content marketing efforts. Procured company awards and speaking sessions at industry conferences representing healthcare… Show more Collaborated with account supervisors to create messaging, written and visual content, and comprehensive PR strategy to support major business initiatives. Proactively pitched and placed editorial and thought leadership content for clients in the tech and entertainment sectors. Designed imagery and assets for events, new products, and announcements. Supported client content marketing efforts. Procured company awards and speaking sessions at industry conferences representing healthcare, video tech, consumer tech and more.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Aug 2013 - May 2016

      Developed and executed strategic PR and marketing campaigns for US and international artists, record labels, and music festivals utilizing social media, digital marketing, media relations and content marketing. Duties included: account management, business development, intern onboarding and training, media relations and pitching, artist brand and image consulting, social media marketing, website management, media research, digital imaging and content creation.

    • Public Relations Intern
      • Jun 2013 - Aug 2013

      My time as an intern at Press Junkie PR was an amazing introduction to the world of Public Relations. Through the mentorship of my supervisor, I learned the important pillars of PR that have guided me to where I am as a publicist today. The hands on experience at a boutique firm was the best crash course in PR that I could have - I started pitching and landing articles in the 3rd month of my internship, and was hired on as publicist based on my performance.

    • United States
    • Government Administration
    • 200 - 300 Employee
    • Social Media Consultant
      • Apr 2014 - Mar 2015

      Created a custom social media strategy plan based on company goals and communication initiatives. Presented to company executives and consulted with communications department to ensure understanding and successful implementation. Created a custom social media strategy plan based on company goals and communication initiatives. Presented to company executives and consulted with communications department to ensure understanding and successful implementation.

    • Musicians
    • 1 - 100 Employee
    • Promoter
      • Jan 2012 - Apr 2012

      I helped with street team and social media promotions for the first year of the Euphoria Music Festival in Austin, TX. I helped with street team and social media promotions for the first year of the Euphoria Music Festival in Austin, TX.

    • Government Relations Services
    • 1 - 100 Employee
    • Production Intern
      • May 2011 - Aug 2011

      Collaborated with an experienced video director and other team members to plan, write and produce a high quality digital video feature for a client in the sustainable energy sector. Gained valuable research, production and copy writing skills. Collaborated with an experienced video director and other team members to plan, write and produce a high quality digital video feature for a client in the sustainable energy sector. Gained valuable research, production and copy writing skills.

Education

  • The University of Texas at Austin - Moody College of Communication
    Bachelor of Science - BS, Film/Cinema/Video Studies
    2008 - 2013
  • General Assembly
    Digital Marketing
    2016 - 2016
  • The University of Texas at Austin - Red McCombs School of Business
    Business Foundations Certificate, Business Administration and Management, General
    2012 - 2013

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