Sofia Carraro

Marketing Executive | Social Media at Canbe Superior Hospitality
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Contact Information
us****@****om
(386) 825-5501
Location
County Dublin, Ireland, IE
Languages
  • Portuguese Native or bilingual proficiency
  • English Full professional proficiency
Skills

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Bio

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5.0

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Ody M.

Sofia is a highly qualified professional, creative in her creations, punctual with her commitments, has an incredible vision about art and the most different ways of working with them! I recommend for extremely beautiful and odd jobs.

Gustavo Moura

Sofia é uma profissional altamente competente, empática e proativa. Usa de sua posição para acrescentar em seu ambiente de trabalho, e está sempre em busca de conhecimento e tendências.

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Credentials

  • Digital Media Planning Course
    ESPM Escola Superior de Propaganda e Marketing
    Jan, 2019
    - Nov, 2024
  • Project Management Course: From strategy to action
    ESPM Escola Superior de Propaganda e Marketing
    Jan, 2019
    - Nov, 2024
  • Social Medias and Marketing Digital
    Fabulosa Ideia
    Jan, 2019
    - Nov, 2024

Experience

  • Canbe Superior Hospitality
    • Ireland
    • Hospitality
    • 1 - 100 Employee
    • Marketing Executive | Social Media
      • Mar 2022 - Present

      Planning and executing promotional digital and traditional marketing campaigns aligned with business and sales goals. Creating compelling content for social media, website, and events - copywriting and imagery - using Net Affinity platform. Determining key performance indicators for social media campaigns (Instagram and Facebook / Paid and Organic social) Actively researched industry trends to bring new ideas and applications to the company. Performing audience analysis to understand their needs and improve brand awareness. Supported customer service, front desk, and community management activities. Show less

  • Quater
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jun 2018 - Jul 2020

      Managed a varied client portfolio, including Hospitality, Professional Services, Insurance, Retail, E-commerce, and Sports (football team). Participated in client meetings to deeply understand their needs and drive growth through digital marketing campaigns. Planned, executed, and optimized digital marketing campaigns for specific KPIs. Created and assessed all content for digital campaigns and corresponding landing pages before and after launch to ensure they had the correct copy and strategy. Managed client’s social media, website (e-commerce), SEO, PPC, and E-mail marketing activities. Presented analyses and monthly results in management meetings. Forged solid professional relationships with clients and cross-functional team members. Achievements: Led multiple projects simultaneously and ensured deadlines and results were met. Show less

  • Agência Capella
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Executive and Graphic Designer
      • Jul 2016 - Jun 2018

      Managed accounts from taking the brief to creating the strategy and managing their activities from start to launch. Main clients: Gremio (Football team), Community Institute, Shopping Centre, Food, and Beverage. Created the strategy for social media and marketing collaterals - planned, developed, and executed content and campaigns. Created reports and presented results to the clients. Created imagery for social, website, and offline media using Photoshop and Illustrator. Achievements: Successfully promoted from Copywriter to Social Media Executive and Graphic Designer. Created effective marketing content that significantly increased brand awareness and financial results. Show less

  • Celebrity Talent Agency
    • United States
    • Advertising Services
    • Internship in Analytics & Data Base
      • Jul 2014 - Jun 2016

      (Gisele Bündchen Agency - The most successful and famous Miss Brazil and Brazilian Model) Monitored and analysed the performance of promotions, celebrity news on magazines, social media, and other channels. Kept up to date with the latest news regarding Gisele Bündchen and her daily life. Delivered end-to-end performance reporting enhancements through data visualisation and distribution. Engaged with internal and external stakeholders to understand the requirements. Presented analytical findings to senior stakeholders and provided data-driven insights to inform results, engagement, and KPIs. Show less

Education

  • UniRitter
    Honour Bachalor's Degree, Social Communications with emphasis in Advertisement and Marketing
    2014 - 2017
  • Academic Bridge - English School
    English
    2020 - 2020
  • ESPM Escola Superior de Propaganda e Marketing
    Course, Project Management Course: From strategy to action
    2019 - 2019
  • ESPM Escola Superior de Propaganda e Marketing
    Course, Digital Media Planning Course
    2019 - 2019
  • Fabulosa Ideia
    Course, Social Medias and Marketing Digital
    2019 - 2019
  • UniRitter
    Bachelor's degree, Law
    2013 - 2014
  • Future Proof Training
    Course, Manial Handling
    2020 - 2020

Community

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