Experience

Mark Anthony Brands International

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Senior Brand Manager - White Claw

  • Nov 2021 - Present

• Senior Brand Manager - RTD Innovation

  • Oct 2020 - Nov 2021

  Leading innovation & renovation projects + brand development across the Mark Anthony RTD portfolio - Mike's Hard Lemonade, Mike's Harder, Cayman Jack, MXD and new to world.

• Brand Manager - RTD Innovation

  • Jan 2020 - Oct 2020

• Project Manager - RTD Innovation

  • Sep 2019 - Dec 2019



Lion

• Australia
• Food and Beverage Services
• 700 & Above Employee

• Assistant Insights Manager

  • Nov 2016 - May 2019

  Part of the Strategy & Planning team, leveraging consumer data to support decision making for a >500 million litre portfolio of beer brands. Partnered with the Innovation team on projects underpinning all aspects of new product development - white space opportunity identification, concept creation and testing, as well as packaging and liquid development and validation. Led all sensory research for NPD and product reformulation, including the creation of a best practice sensory testing playbook.



Colmar Brunton

• Australia
• Market Research
• 1 - 100 Employee

• Senior Project Manager

  • Jan 2016 - Nov 2016

  Managed FMCG research projects from brief through to debrief across client accounts including Lion Dairy & Drinks, Schweppes, General Mills, Simplot & Mars Petcare. Facilitated both quantitative and qualitative methodologies (sensory CLT, HUT, sensory qual, brand tracking, segmentation, pack/concept testing) to deliver actionable insights.

• Project Manager

  • Jul 2014 - Dec 2015

• Research Executive

  • Mar 2013 - Jun 2014