Experience

The Hatchery Marketing Group

• Canada
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • Jan 2016 - Present

  The Hatchery is a place where strategic ideas are hatched, cared for and distributed in the most relevant manner to the most relevant channels - with a focus on long-term success. From online to offline to in store and out of store, our expertise reflects the lives of today’s consumer. The Hatchery is a place where strategic ideas are hatched, cared for and distributed in the most relevant manner to the most relevant channels - with a focus on long-term success. From online to offline to in store and out of store, our expertise reflects the lives of today’s consumer.



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Innovation Director - Americas

  • Oct 2010 - Dec 2015

  • Develop and gain alignment to the Strategic Growth Plan to deliver incremental Net SalesValue (NSV) to the Region and define a 3 year Innovation pipeline• Lead key Global Innovation projects with internal and external partners• Coach & mentor Regional Marketing teams through the Stage Gate process for Region-led Innovation projects• Establish ways of working in a newly formed Specialist function across a matrix organization

• Group Brand Manager

  • Jul 2008 - Oct 2010

  • Accountability of overall Ready to Drink (RTD)/Ready to Serve (RTS) portfolio, representing25% of total Bacardi Canada profitability• Develop strategic brand plans, define budgetary A&P spend• Lead research, development, P&L’s and commercialization of innovation• Oversee design and execution of local above the line and below the line creative assets,and lead communication touchpoint planning



Ferrero

• Luxembourg
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Nov 2006 - Jun 2008

  • Lead strategic planning for NUTELLA and identify key objectives and strategies to drivegrowth• Identify deep consumer insights and create the Brand Idea to guide development ofintegrated consumer communication campaigns• Build fact based, compelling category presentations for retailers to improve NUTELLA’s in-storepresence • Lead strategic planning for NUTELLA and identify key objectives and strategies to drivegrowth• Identify deep consumer insights and create the Brand Idea to guide development ofintegrated consumer communication campaigns• Build fact based, compelling category presentations for retailers to improve NUTELLA’s in-storepresence



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Assistant Marketing Manager

  • Mar 2005 - Nov 2006

  • Lead business planning for STOUFFER’S BISTRO brand portfolio• Develop and implement integrated consumer communication campaigns to drive trial &awareness of the BISTRO brand and portfolio of products• Identify innovation opportunities to build BISTRO’s overall portfolio and business • Lead business planning for STOUFFER’S BISTRO brand portfolio• Develop and implement integrated consumer communication campaigns to drive trial &awareness of the BISTRO brand and portfolio of products• Identify innovation opportunities to build BISTRO’s overall portfolio and business



Nestlé Waters

• France
• Food and Beverage Services
• 700 & Above Employee

• Assistant Brand Manager

  • May 2002 - Mar 2005

  • Champion new packaging initiatives on all Nestlé Waters Canada brands• Lead supplier selection/bidding process and purchase all POS and Premiums for Salesand Marketing departments• Lead execution of corporate sponsorships and events and provide comprehensive post-eventanalysis to ensure return on investment of sponsorship• Assist with strategic and creative development of several consumer promotions • Champion new packaging initiatives on all Nestlé Waters Canada brands• Lead supplier selection/bidding process and purchase all POS and Premiums for Salesand Marketing departments• Lead execution of corporate sponsorships and events and provide comprehensive post-eventanalysis to ensure return on investment of sponsorship• Assist with strategic and creative development of several consumer promotions