Associate

• Sep 2022 - Present

Social Media Manager

• Aug 2022 - Apr 2023

Digital Marketing Specialist

• Nov 2021 - Aug 2022

• Create web content, corporate brand content and industry specific content for eblasts, website, and third-party advertising campaigns• Social media management: organization & collection of assets and scheduling, communicating, and responding to requests and comments• Create content for social media featuring showhomes, spec homes, and events for social media using Sprout Social• Analyze email marketing results and reach, optimize communications to drive more engagement and sales• Facebook and Instagram ads utilizing Facebook Business Suite• Copywriting blogs and local editorial features• Optimizing and managing web content to increase traffic and drive sales• Utilizing Google Analytics and Google my Business to understand consumer behaviour and audience reach• Assist Marketing Manager with media plans and block charts• Manage advertising schedule for digital and print ads• Analyze digital marketing results from eblasts and web traffic• Attend partner events on behalf of Excel Homes Show less

Marketing Coordinator

• Feb 2021 - Nov 2021

• Create web content, corporate brand content and industry specific content for eblasts, website, and third-party advertising campaigns• Social media management: organization & collection of assets and scheduling, communicating, and responding to requests and comments• Create content for social media featuring showhomes, spec homes, and events for social media using Sprout Social• Analyze email marketing results and reach, optimize communications to drive more engagement and sales• Facebook and Instagram ads utilizing Facebook Business Suite• Copywriting blogs and local editorial features• Supporting Sales teams with printed marketing materials specific to their community including maps, price lists, and spec reports• Creation of brochures, banners, signage, and event collateral• Optimizing and managing web content to increase traffic and drive sales • Utilizing Google Analytics and Google my Business to understand consumer behaviour and audience reach• Assist Marketing Manager with media plans and block charts• Manage advertising schedule for digital and print ads • Analyze digital marketing results from eblasts and web traffic • Attend partner events on behalf of Excel Homes Show less

NLL Dancer & CFL Cheerleader

• Feb 2015 - Sep 2021

Representative for the Calgary Stampeders Football Club and Calgary Roughnecks Drill Crew integrating dance background alongside participation at local charity events, and fundraisers. Each team requires an extensive amount of involvement totaling an average of 800 hours collectively. This includes a structured training schedule, studio practices, field rehearsals, home games, away games, the annual trip to the Grey Cup Festival in November, and over 70 hours of volunteer work at promotions, sponsorship events, and charities. Show less

Content Curator

• Aug 2019 - Apr 2020

Creating digital content highlighting local neighbourhoods within Calgary, Alberta, creating 3D digital tours of rental properties and photographing new properties managed by Power Properties Ltd. Supporting the marketing initiatives, and aiding in the creation and design of the company's new and upcoming website.

Marketing Assistant Intern

• May 2019 - Aug 2019

Assisting with the administrative and marketing duties in the daily activities of the property managers and company associates.

Wellness Representative

• Sep 2014 - Mar 2020

Working with a team of highly skilled physiotherapists, acupuncturists and massage therapists, we help to create a warm atmosphere for visiting patients. Responsibilities include scheduling therapists, booking appointments, processing payments, ordering supplies, communicating with insurance companies, and providing support for the therapists within the clinic.

Figure Skating Instructor

• Sep 2012 - May 2015

Coached children aged 3-18 in various different levels of figure skating focusing on the development of basic skating skills, jumps, spins, edge work, artistic ability and dry land fitness training. Also engaged in the planning, coordination and execution of seasonal skating shows put on at the Winter Club alongside other coaches and skating directors.

Administrative Assistant & Social Media Coordinator

• Jan 2018 - May 2018

Summer Camp Counselor/Horse Staff

• 2003 - 2014

Completed ten consecutive summers as a camper, and one summer as Horse Staff and Counselor. As a staff member, worked with children of all ages teaching grooming, saddling and riding techniques followed by trail riding and lessons within the Bow Valley park in Kananaskis. Also responsible for overnight care of campers and leading backpacking, canoeing, climbing, meal planning, leadership and outdoor skills through hands on activities and facilities provided on location. As a camper successfully completed a handful of three to four day backpacking trips, as well a twenty two day canoe trip through Northern Saskatchewan. Involvement with the camp has developed leadership, problem solving and creative thinking abilities, team skills and outdoor experience. Show less

Sales Associate

• Sep 2012 - Jun 2013

Responsible for the retail products and customer care in store, as well as the marketing of new products through flyers, promotions, and seasonal items. Responsible for the retail products and customer care in store, as well as the marketing of new products through flyers, promotions, and seasonal items.