Missy Visser
Assistant Vice President, Marketing & Culture Officer at Citizens Bank Minnesota- Claim this Profile
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Bio
Experience
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Citizens Bank Minnesota
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United States
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Banking
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1 - 100 Employee
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Assistant Vice President, Marketing & Culture Officer
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Dec 2000 - Present
Coordinate and execute marketing strategies, policies, and programs which directly support goals established in the Strategic Plan and produce profitability and increased product usage. Work closely with HR for implementation of workplace culture and training. Responsibilities include: • Manage daily activities of the marketing department • Management and implementation of all traditional marketing strategies • Brand and corporate identity management • Manage marketing budget • Community outreach / PR • Event coordination and management • Company Culture, coordinate yearly all-staff and new hire Culture Training • Coordinate marketing campaigns • Preparation of annual marketing plan • Maintain effective internal communications to ensure that all relevant company functions are kept informed of the marketing activities. • Participates in bank activities to enhance bank image and develop new business • Gallup Trained Strengths Coach and MBTI Certified Practitioner Computer Skills: • Microsoft Office Applications • Social Media Platforms Other positions held within Citizens: • Customer Service Representative. (Dec. 2000 – 2005) • Assistant Marketing Director/Clubs Coordinator (2005-2009) • eWorld Coordinator/Clubs Coordinator (2009-2010) Show less
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B&L Bar
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United States
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Restaurants
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Social Media Coordinator
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Jun 2015 - Present
Coordinate and execute Facebook campaigns. Coordinate and execute Facebook campaigns.
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Education
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ABA School of Marketing & Management
Diploma, Marketing -
South Central College
Associate's degree, Fashion Management