Experience

Dogs Trust Ireland

• Ireland
• Non-profit Organization Management
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2021 - Present



RSM Ireland

• Ireland
• Accounting
• 100 - 200 Employee

• Marketing

  • Nov 2014 - Nov 2021

  RSM Ireland (formally Baker Tilly Ryan Glennon) goes back to 1987 and since then we have grown to become one of the top 10 accountancy firms in Ireland specialising in providing business advice to mid-market businesses. On the 3rd of May 2016, the firm joined the RSM network and became united under one single global brand with RSM member firms across the world. RSM is the number one choice for mid-market mid-tier firms and has over 120 members. RSM is a powerful network of audit, tax and consulting experts with offices all over the world. As an integrated team, we share skills, insight and resources, as well as a client-centric approach that’s based on a deep understanding of your business. We will remain an independent Irish owned firm while harnessing for clients the benefits of a global market leader to mid-market businesses.



Xintec

• Ireland
• Telecommunications
• 1 - 100 Employee

• Marketing Executive

  • Nov 2013 - Nov 2014

  XINTEC is a high potential start up providing fraud management and revenue assurance to the telecommunications industry internationally. As Marketing Executive, most duties fall under digital marketing including content management, email marketing, webinars and social media management. After completing a Microsoft Virtual Academy course in HTML5 and CSS3, I manage the company website's content using WordPress to creating new content and using Google Analytics to promote existing content with the most suitable mediums. Hosting regular product related webinars with industry experts, invitations, registrations and recordings are managed on GoTo Webinar. The most effective form of promotion for these is email marketing for which I use MailChimp. The events are also posted on Linked In and Twitter. Otherwise, I manage Twitter with a monthly plan of topics, hashtags and links. I introduced Showcase Pages to the company's Linked In account, creating one for each product with a plan of posts across a time scale. Along with my online responsibilities, I have been involved in event management in association with Enterprise Ireland for the Mobile World Congress 2014 in Barcelona and BARG #83 in Luxembourg. Through Enterprise Ireland's Excel at Export Selling programme, I have attended workshops such as 'Using the Internet to Compete in International Markets' and I have studied iONOLOGY's 7 Principle's of Digital Business Strategy.



Croi Heart & Stroke Charity

• Newcastle, Galway

• Fundraising Events Assistant

  • Oct 2012 - Jul 2013

  Croí is a registered Irish heart & stroke charity committed to reducing the impact of Cardiovascular Disease (CVD) on families in the West of Ireland. The charity is totally funded from voluntary contributions, philanthropy, fundraising events & public support. Co-managing social media accounts of the organisation and developing a presence of the medical department on the Facebook and Twitter pages. This introduction was necessary to expand the content of the accounts and to reach a new audience other than that of the fundraising team. My online experience extends to digital marketing with an insight into web development and an interest of online and digital marketing blogs. Creating connections with volunteers and sponsors through interpersonal and communication skills. These connections are then called upon for support of certain events and fundraisers. Experience in event management ranges over a number of event types. I was involved in some of the charity’s largest events such as Croí House Official Opening and Croí Black Tie Gala Ball while I was the main contact and organiser for others such as church gate collections. Sole researcher into brand awareness of Croí. I conducted primary and secondary research into this topic, reporting and presenting findings. I also developed a plan of the brand awareness campaign that I recommended.