Lecturer in Digital Marketing

• Sep 2020 - Present

At Independent College, I am responsible for the creation and delivering of lectures to Bachelors’ students from a range of social and cultural backgrounds undertaking both Level 7 and Level 8 (Honours) degrees within the marketing discipline. I am accountable for posting and grading assignments, exams, and other coursework materials. I also accommodate those utilising distant-learning technologies for remote students by means of softwares such as Zoom. I teach modules in Digital Marketing as well as the associated Digital Marketing Strategies. I also lecture modules in Contemporary Management, E-Commerce and E-Business, and Marketing Channel Management. Show less

Lecturer in International Marketing

• Jun 2021 - Present

At Dorset College, I am responsible for the creation and delivering of lectures to Bachelors’ students from a range of social and cultural backgrounds undertaking both Level 7 and Level 8 (Honours) degrees within the marketing discipline. I am accountable for posting and grading assignments, exams, and other coursework materials. I also accommodate those utilising distant-learning technologies for remote students by means of softwares such as Zoom. I teach modules in International Marketing, as well as the process of Doing Business in Global Markets. Show less

Lecturer in Digital Marketing

• Feb 2021 - Present

At Galway Business School, I am responsible for the creation and delivering of lectures to Bachelors’ students from a range of social and cultural backgrounds undertaking both Level 7 and Level 8 (Honours) degrees within the marketing discipline. I am accountable for posting and grading assignments, exams, and other coursework materials. I also accommodate those utilising distant-learning technologies for remote students by means of softwares such as Zoom. I teach modules in Digital Marketing (as well as Global Digital Marketing), as well as an Introduction to Marketing. Show less

• Jun 2019 - Nov 2021

I was quickly promoted to the role of General Manager at Optical Express within six months of joining the company due to my unparalleled industry knowledge in the fields of marketing and sales. With this came additional responsibilities, which continued to include the accountability of sales management within the firm (as well as inbound and outbound sales, and sales conversion), marketing the company's services, the education of medical procedures such as intraocular lens surgeries and refractive laser eye surgeries to potential customers, the onboarding of new staff, and the upkeep of my emotional intelligence skills in order to exact customer satisfaction, a welcoming sense of positive customer experience, and the retention of customers in all. I was also responsible for the efficient and effective management of team members. Show less

• Dec 2018 - Jun 2019

I joined Optical Express as Marketing and Sales Manager in 2018, and was accountable for implementing unique marketing tactics, sales management (including the direction of inbound and outbound sales, as well as sales conversion), handling customer experience, and utilising my emotional intelligence skills in order to sustain positive customer satisfaction and ultimately customer retention.

Marketing Director

• 2010 - 2016

During my self-employment, I was responsible for a number of activities, including: - Cold calling to corporate businesses (mainly major pharmaceutical companies such as Pfizer, GSK, Abbott, Sanofi, Lilly, and Novartis) - the increase of overall sales by 13% in less than a year through the implementation of strategic marketing campaigns - the successful expansion of market share by over 30% by means of dedicated sales initiatives and marketing leadership - the development of high-performance sales agents, leading to a 31% increase in productivity - working individually and collaboratively with team members to tactically market existing products by evaluating prospective clients and their needs while focusing on optimising costs - building strong customer relationships by understanding the client and their needs, which led to the largest contract in the company's history - the sale of catered packages for major events to corporate clients - the organisation and management of major events at extensive venues across the island of Ireland (the RDS, Slane Castle, K Club, etc.) - networking for new clients - the management of dozens of corporate and individual accounts which saw an average 10% revenue growth p/a - the performance of in-depth operational cost and schedule analysis to minimize variances in marketing - the increase in brand integrity and awareness of businesses by monitoring the quality of marketing content and understanding market exposures - leading teams as company representative at industry meetings, conferences, and events in order to gain insights into the various brands and how they can be marketed effectively Show less

Marketing & Sales Executive

• 2011 - 2012

My foray into SalesSense majorly comprised of B2B sales activities, including the sale of comprehensive AIO packages to SMEs (mobile phones, landlines, broadband packages, etc.), the development of channel partners in order to increase company-wide sales leads and industry partnerships, the negotiation of contracts, the marketing of company involvement in a variety of events and activities (such as organised participation in trade shows in order to improve brand recognition), the execution of professional brand presentations at major events, consultations to municipalities on effective parternship programs, and the initiation of new business opportunities by working with start-ups to drive customer acquisition by means of corporate events and networking conferences. Show less