Experience

Powerscourt Estate

• Ireland
• Travel Arrangements
• 1 - 100 Employee

• Marketing Communications Manager

  • Jan 2020 - Present



FOUNDER: MERFOLK - Marine, Eco Consulting & Media

• Communications & Marketing Strategist

  • Aug 2019 - Oct 2022

  MERFOLK – Storytelling for the Blue Circular Economy. Focused communication and marketing strategies for the growing Blue Economy. Providing expertise in the marine sector, science communication, and environmental sustainability. MERFOLK – Storytelling for the Blue Circular Economy. Focused communication and marketing strategies for the growing Blue Economy. Providing expertise in the marine sector, science communication, and environmental sustainability.



Smart MPOWER

• Consultant with MPOWER (Start-up Community Smart Grid Management Provider)

  • Apr 2018 - Jun 2019

  • Developed a business strategy and investment-ready business plan for MPOWER as part of the consultancy project team.• Developed a community engagement strategy in consultation with key stakeholders for MPOWER supported by a communications strategy and plan.• Developed an integrated business development plan through the identification of key target markets.• Project development lead for MPOWER on Horizon 2020 EU funded +CityxChange (positive city exchange) project. Collaborating with key European and Irish stakeholders within the project to produce a comprehensive regulatory roadmap for future +CityxChange and smart city projects throughout the EU.



Community Reuse Network Ireland (CRNI)

• Communications Consultant

  • Aug 2017 - Apr 2018

  • Development and implementation of a communications strategy to include a national and regionally targeted communications calendar, PR - led events and seminars.• Development and implementation of tactical campaigns to promote reuse, recycling and the circular economy in order to build the profile of the network and its members.• Overseeing advertising and PR opportunities for CRNI and its members, focussed around Reuse Month and European Week for Waste Reduction. • Development and implementation of a communications strategy to include a national and regionally targeted communications calendar, PR - led events and seminars.• Development and implementation of tactical campaigns to promote reuse, recycling and the circular economy in order to build the profile of the network and its members.• Overseeing advertising and PR opportunities for CRNI and its members, focussed around Reuse Month and European Week for Waste Reduction.



Osa Natural - Natural Cosmetic Company

• Marketing Strategist - Project Based

  • Nov 2016 - Dec 2016

  Delivered a marketing strategy and communications plan for Osa Natural - natural cosmetics company. Including a targeted and tactical Christmas marketing and communications plan. Delivered a marketing strategy and communications plan for Osa Natural - natural cosmetics company. Including a targeted and tactical Christmas marketing and communications plan.



Social Finance Foundation

• Communications & Marketing Manager

  • Dec 2014 - Sep 2016

  • Development and implementation of communication and stakeholder engagement strategies to include national and regionally targeted communications calendars, PR - led events, seminars and workshops.• Delivery and management of a new CRM system and company website, including daily content management.• Management of stakeholder collaboration on research based reports, to include reports on the success of European funded grant schemes (LEADER) and company annual report. • Development and implementation of communication and stakeholder engagement strategies to include national and regionally targeted communications calendars, PR - led events, seminars and workshops.• Delivery and management of a new CRM system and company website, including daily content management.• Management of stakeholder collaboration on research based reports, to include reports on the success of European funded grant schemes (LEADER) and company annual report.



University of Exeter

• United Kingdom
• Higher Education
• 700 & Above Employee

• MBA Candidate

  • Sep 2013 - Sep 2014

  Innovation Consulting Project with the Met Office (UK National Weather Service) - Mapping Applied Science's Social Network & Development of a Subsequent Innovation Strategy. Consulting Project with WWF-UK on Sustainable Seafood - Consumer Engagement Propositions & Strategies. Innovation Consulting Project with the Met Office (UK National Weather Service) - Mapping Applied Science's Social Network & Development of a Subsequent Innovation Strategy. Consulting Project with WWF-UK on Sustainable Seafood - Consumer Engagement Propositions & Strategies.



Natural Life Health Ltd

• Brand Manager

  • Jul 2012 - Aug 2013

  Bringing 4 new brands to market. Implemented marketing and communication strategies.• Overseeing the launch of 4 new brands in the Irish market (3 nutritional and 1 cosmetic brand), achieving on average a 10% sales growth for each brand in the first quarter.• Developed all brand and marketing collateral, ensuring consistency across all forms of communication-print and digital.• Led and developed a national marketing plan for new brand launches for retail stores, in line with company marketing strategy.• Launched and managed 6 integrated campaigns (traditional & digital) to support the new product launches over a six month period resulting in a ROI of more than 20% per campaign.



House of Fraser

• United Kingdom
• Retail
• 700 & Above Employee

• Marketing & PR Manager

  • Mar 2006 - Mar 2011

  • Implemented House of Fraser’s marketing and communication strategies in both the Belfast and Dundrum stores in line with the company’s overall strategies- both stores continually ranked in House of Fraser’s top 20 performing stores.• Developed key business contacts and managed strategic partnerships, working closely with international brands & in store concessions to increase sales on average by 20% year on year per brand in store.• Initiated and managed sponsorship deals (e.g. Dublin Horse S How) achieving brand awareness and PR coverage.• Managed all internal and external events, with average sales increases of 20% per event.• Development & management of PR calendars, with PR coverage generated valued at over €10 million over a 5 year period.• Implemented online marketing strategies for both the Dundrum and Belfast stores to include website, CRM & social media strategies.• Led highly effective advertising campaigns, increasing sales on average by 30% per campaign.• Negotiated an exclusive partnership with Disney for the release of the 2010 film “Alice in Wonderland” – resulting in an increase in sales of 20% for stores for the duration of the campaign.



CHANEL (Parfums Chanel Ireland Ltd)

• Acting Marketing & PR Manager

  • Jun 2005 - Mar 2006

  • Developed and implemented a National marketing plan to include new product launches, national PR campaigns and advertising.• Conducted market research analysis, sales forecasting and competitor monitoring in line with corporate strategy.• Oversaw budget and pricing strategies for the Irish market.• Supported retail stores with a strategic marketing plan (targeted promotions and communications) - in store events generating a 50% increase in sales per event.• Building strong relationships with Irish media to build National awareness for the brand and support new product launches- Chanel ranked as the number 3 cosmetic brand in Ireland in 2006.



Environment Agency – Abu Dhabi (EAD)

• United Arab Emirates
• Environmental Services
• 300 - 400 Employee

• Senior Research Consultant

  • Feb 2002 - Mar 2004

  • Managed and implemented a Marine Stewardship Strategy, which included identification of harmful phytoplankton species and key seawater parameters in UAE and Abu Dhabi waters.• Generated response proposals for the mitigation of harmful algae blooms to reduce fish kills and pollution in UAE waters.• Project management of the endangered species projects on Sea turtles and Dugongs, identifying and mapping key nesting beaches and Marine Nature Reserves.• Proposing Marine Strategy frameworks for the protection of Marine Protected Areas in the Arabian Gulf.



Dunnes Stores

• Ireland
• Retail
• 700 & Above Employee

• Buyers Assistant

  • Feb 2001 - Nov 2001



Department of Education — Ireland

• Ireland
• Government Administration
• 700 & Above Employee

• Science Teacher - Primary Schools

  • Jan 2000 - Jun 2000



Trinity College Dublin

• Ireland
• Higher Education
• 700 & Above Employee

• Research Assistant- Seal Population Dynamics Study

  • Sep 1999 - Dec 1999



University of Galway

• Ireland
• Higher Education
• 700 & Above Employee

• Fisheries Biologist- Inland Fisheries Study

  • Jun 1999 - Sep 1999