Perryn Olson, CPSM, CCMP
VP of Marketing at REX.one- Claim this Profile
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Bio
Natalie P.
Perryn and I served together on the SMPS Southern Regional Conference (SRC) planning committee from 2012 to 2015. He served as social media chair, program chair and most recently as co-chair for this all volunteer-run event, which is no small feat. As co-chair for the 2015 conference in his hometown of New Orleans, he did an excellent job organizing the location logistics of this two-day (and then some) Conference. Under Perryn and his co-chair’s leadership the conference program was expanded to four tracks to increase value for the more than 280 conference registrants, which was the largest attendance on record for this conference. Perryn is organized, direct and decisive. I would enjoy working with him again.
Matt Preuett
If you really want to understand how your current and future clients and customers perceive your value and brand, talk to Perryn. Even if you aren't exactly sure as to why your business isn't growing as fast as you'd like, Perryn is extremely good at figuring out what the problem is, and how you can solve it. A true, customer-service-first professional, he always exceeds expectations!
Alexandra Pence Guererri, M.A.
Perryn is a joy to work with both for clients and internally as part of the same team. He is a highly determined and focused individual who also has a unique gift of making everyone around him feel comfortable, relaxed, and at ease. His hard work and dedication is what makes his work so great, but his innate ability to relate well to others and go the extra mile for his clients is what truly differentiates him and keeps clients coming back for more.
Natalie P.
Perryn and I served together on the SMPS Southern Regional Conference (SRC) planning committee from 2012 to 2015. He served as social media chair, program chair and most recently as co-chair for this all volunteer-run event, which is no small feat. As co-chair for the 2015 conference in his hometown of New Orleans, he did an excellent job organizing the location logistics of this two-day (and then some) Conference. Under Perryn and his co-chair’s leadership the conference program was expanded to four tracks to increase value for the more than 280 conference registrants, which was the largest attendance on record for this conference. Perryn is organized, direct and decisive. I would enjoy working with him again.
Matt Preuett
If you really want to understand how your current and future clients and customers perceive your value and brand, talk to Perryn. Even if you aren't exactly sure as to why your business isn't growing as fast as you'd like, Perryn is extremely good at figuring out what the problem is, and how you can solve it. A true, customer-service-first professional, he always exceeds expectations!
Alexandra Pence Guererri, M.A.
Perryn is a joy to work with both for clients and internally as part of the same team. He is a highly determined and focused individual who also has a unique gift of making everyone around him feel comfortable, relaxed, and at ease. His hard work and dedication is what makes his work so great, but his innate ability to relate well to others and go the extra mile for his clients is what truly differentiates him and keeps clients coming back for more.
Natalie P.
Perryn and I served together on the SMPS Southern Regional Conference (SRC) planning committee from 2012 to 2015. He served as social media chair, program chair and most recently as co-chair for this all volunteer-run event, which is no small feat. As co-chair for the 2015 conference in his hometown of New Orleans, he did an excellent job organizing the location logistics of this two-day (and then some) Conference. Under Perryn and his co-chair’s leadership the conference program was expanded to four tracks to increase value for the more than 280 conference registrants, which was the largest attendance on record for this conference. Perryn is organized, direct and decisive. I would enjoy working with him again.
Matt Preuett
If you really want to understand how your current and future clients and customers perceive your value and brand, talk to Perryn. Even if you aren't exactly sure as to why your business isn't growing as fast as you'd like, Perryn is extremely good at figuring out what the problem is, and how you can solve it. A true, customer-service-first professional, he always exceeds expectations!
Alexandra Pence Guererri, M.A.
Perryn is a joy to work with both for clients and internally as part of the same team. He is a highly determined and focused individual who also has a unique gift of making everyone around him feel comfortable, relaxed, and at ease. His hard work and dedication is what makes his work so great, but his innate ability to relate well to others and go the extra mile for his clients is what truly differentiates him and keeps clients coming back for more.
Natalie P.
Perryn and I served together on the SMPS Southern Regional Conference (SRC) planning committee from 2012 to 2015. He served as social media chair, program chair and most recently as co-chair for this all volunteer-run event, which is no small feat. As co-chair for the 2015 conference in his hometown of New Orleans, he did an excellent job organizing the location logistics of this two-day (and then some) Conference. Under Perryn and his co-chair’s leadership the conference program was expanded to four tracks to increase value for the more than 280 conference registrants, which was the largest attendance on record for this conference. Perryn is organized, direct and decisive. I would enjoy working with him again.
Matt Preuett
If you really want to understand how your current and future clients and customers perceive your value and brand, talk to Perryn. Even if you aren't exactly sure as to why your business isn't growing as fast as you'd like, Perryn is extremely good at figuring out what the problem is, and how you can solve it. A true, customer-service-first professional, he always exceeds expectations!
Alexandra Pence Guererri, M.A.
Perryn is a joy to work with both for clients and internally as part of the same team. He is a highly determined and focused individual who also has a unique gift of making everyone around him feel comfortable, relaxed, and at ease. His hard work and dedication is what makes his work so great, but his innate ability to relate well to others and go the extra mile for his clients is what truly differentiates him and keeps clients coming back for more.
Credentials
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Content Experience Certification
UberflipAug, 2021- Nov, 2024 -
ZoomInfo Certification for Marketing
ZoomInfoDec, 2020- Nov, 2024 -
ZoomInfo Certification for Sales
ZoomInfoDec, 2020- Nov, 2024 -
Cybersecurity Fundamentals for Sales
ConnectWiseMay, 2020- Nov, 2024 -
Certified Construction Marketing Professional (CCMP)
Construction Marketing Association (CMA)Dec, 2012- Nov, 2024 -
Certified Professional Services Marketer (CPSM)
Society for Marketing Professional Services (SMPS)Jun, 2010- Nov, 2024
Experience
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REX.one
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United States
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Business Consulting and Services
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1 - 100 Employee
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VP of Marketing
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Feb 2021 - Present
Brand strategist and marketing leader for REX.one (collection of Rex Engineering, Rex Construction, and REX Technology Solutions). Our companies provide structural engineering, construction management, MEP engineering, construction engineering, engineering software, and construction technology solutions with offices in Chicago, Orlando, Charlotte, and Los Angeles. Brand strategist and marketing leader for REX.one (collection of Rex Engineering, Rex Construction, and REX Technology Solutions). Our companies provide structural engineering, construction management, MEP engineering, construction engineering, engineering software, and construction technology solutions with offices in Chicago, Orlando, Charlotte, and Los Angeles.
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B2B Marketing Strategist
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Jul 2015 - Present
I help A/E/C [Architect/Engineering/Construction] & technology firms to grow through well-proven, cost efficient methods including brand positioning (differentiation), content marketing / thought leadership, SEO, and I geek out about marketing automation [email nurturing]. I help A/E/C [Architect/Engineering/Construction] & technology firms to grow through well-proven, cost efficient methods including brand positioning (differentiation), content marketing / thought leadership, SEO, and I geek out about marketing automation [email nurturing].
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ECS + My IT now known as The Purple Guys
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Chief Strategy Officer
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Mar 2019 - Jan 2021
Manage ECS + My IT's sales and marketing team. Work to improve the client, end-user, and team experience while focusing on the company's mid-term and future initiatives. ECS + My IT is one of the largest IT firms in the Gulf South, offering outsourced & hybrid IT support, cybersecurity protection, and hardware to SMBs.
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Sales & Marketing Director and vCIO
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Apr 2018 - Feb 2019
Manage My IT's sales & marketing team and work as a client technology advisor (Virtual Chief Information Officer).
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Marketing Director
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Jul 2016 - Mar 2018
Steward of My IT’s brand (message, look, and voice); strategize & execute content marketing plan including ghostwriting blog posts, guides, & social media accounts; manage sales & marketing team; and assist operations by creating workflows, processes, and training programs.Rebrand My IT including new logo, website, marketing materials, and office interior.
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Hinge
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United States
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Advertising Services
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1 - 100 Employee
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Account Director - Professional Services Marketer, A/E/C speciality
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Aug 2015 - Jun 2016
Work with high growth professional service firms on profitability and growth through proven, researched methods. I worked with B2B companies, with a focus in the build-industry with Construction Companies, Engineering Firms, Architectural Firms, and Consultants. Work with high growth professional service firms on profitability and growth through proven, researched methods. I worked with B2B companies, with a focus in the build-industry with Construction Companies, Engineering Firms, Architectural Firms, and Consultants.
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The Brand Constructors
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United States
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Advertising Services
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President & COO
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Oct 2008 - Jul 2015
A construction brand marketing firm that repositions and differentiates large general contractors to win more best value and negotiated work as well as recruit & retain better employees. Once the strategy is in place, we construct a marketing toolkit for your marketing and business development teams to succeed and grow your companies by creating a unified and cohesive brand. Your marketing toolkit may include logo, website, stationery, RFP/proposal designs, award submissions, tradeshows displays, brochures, advertisements, and jobsite signage. We augment your in-house talents and strengths and give you the tools you need to streamline your marketing and increase your profits.
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Design the Planet
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United States
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Advertising Services
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1 - 100 Employee
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Vice President
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May 2001 - Jul 2015
Brand marketing & design firm that develops, reimagines, and launches New Orleans brands. The firm specializes in website design, logo development, publication design, and marketing insights.My role evolved over the years from design intern to senior designer & business developer to brand strategist and mentor. During the latter part of my tenure, I mostly worked under the Brand Constructors brand as a strategist, thought leader, and business developer. Brand marketing & design firm that develops, reimagines, and launches New Orleans brands. The firm specializes in website design, logo development, publication design, and marketing insights.My role evolved over the years from design intern to senior designer & business developer to brand strategist and mentor. During the latter part of my tenure, I mostly worked under the Brand Constructors brand as a strategist, thought leader, and business developer.
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Education
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1999 - 2003
Loyola University New Orleans
BA, Visual Arts - Graphic Design -
1994 - 1999
Brother Martin
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