Content Specialist

• Feb 2019 - Present

In my current role as Content Specialist, I've developed and implemented content strategy around goals in our Strategic Plan and created project timelines, steps to completion and final product expectations with support from the Communications and Strategy Director. In this role I lead content communication strategy for print and digital materials as well as systemwide objectives. I'm responsible for creating and maintaining all public-facing Library content including print, website content and all digital communications. As Content Specialist I've also developed and conducted staff training on best practices, created internal information bases for transparent communication and built systems and processes to support future work. In this role I've supported the transition to new systems including a new email marketing platform, new social media accounts for staff, and an upcoming website migration.

UX Design Diploma

• Nov 2021 - Jul 2022

Digital Marketing Specialist

• Dec 2017 - Jan 2019

At Ocean5 and Table 47, I strategized brand management for each distinct brand and identified areas of cross-promotion throughout the singular location. I was responsible for coordinating and creating all written and creative content across all digital channels, including external advertising, in-building interactive digital displays, dining menus, table tents, banquet and event collateral, and building décor with a focus on recycling and sustainability. I coordinated training and brand education across all internal teams and trained a second graphic designer to support the work.

Digital Brand Management Certification

• Oct 2017 - Feb 2018

Associate Marketing Manager

• May 2017 - Nov 2017

In taking on the Associate Marketing Manager role, I continued to manage all US marketing department operations including daily marketing operations and coordinating tradeshow and conference materials for 15 statewide conventions and two international sponsorships, annually. In this role I revised and updated the US marketing program and trained and managed a three person team managing customer content for a $1.4m (annual revenue 2016) marketing program for 320K users.

Marketing and Branding Coordinator

• Aug 2016 - Jun 2017

In my return to BidSpotter.com, I established guides and walkthroughs for the department and provided training to two additional graphic designers. On top of daily marketing operations and client communication, I strategized with executives on brand changes that included a new logo design that impacted the redesign of all marketing collateral and advertising. I then worked with our international sister company in the UK to implement the logo change across our website and digital platforms.

Graphic Designer

• May 2016 - Jul 2016

To update the Miles Global brand, I redefined and updated brand standards and simplified the marketing objectives. I updated and redistributed all marketing materials including flyers, promotional packets and CD cases. The brand on the website and social media accounts were also updated with a new look and feel. I launched a successful email marketing program to maintain communication with interested parties and build on customer relations. I routinely provided video editing and finishing expertise to maintain a thriving YouTube platform.

On-Call Graphic Designer

• Jan 2014 - Jun 2014

On top of my regular duties as Customer Advocate, I assisted the Marketing Manager with the design of infographics and marketing materials to promote the software.

Administrative Assistant

• Oct 2012 - Jun 2014

My primary focus was customer care, answering questions, providing training and walkthroughs with customers, and working with support to resolve any outstanding tickets affecting the customer base. I managed all administrative duties including scheduling conference travel and assisted the sales team with sales. As we were a software company, I reviewed new software and assisted the development team by identifying bugs, fixes and best practices for user experience.