Traffic Acquisition Manager

• Feb 2020 - Present

Manager of Digital Marketing & Traffic Acquisition

• Oct 2015 - Feb 2020

Senior Digital Marketing Specialist

• May 2015 - Oct 2015

• Lead and develop effective marketing programs for a number of strategic Perk.com properties, including big budget ecommerce properties and a premiere health property- newlifeoutlook.com which hit over 1M unique page views in the first year. With a major focus on brand awareness and customer acquisition, my initiatives directly resulted in more than $10M of revenue and 10,000 new members. • Work collaboratively and lead junior team members by providing knowledgeable council on effective optimization techniques, web analytics, and strategic vision. Under pressure and within tight deadlines I effectively lead the team in daily high yield activities via multiple strategic and applied directives.• Champion planning and digital marketing strategy for junior team members to carryout on acquisition, audience extension, retargeting, and brand building of Rebellion Media’s flagship health properties. Under my planning we were able to successfully grow our paid audience by 10k unique visitors/month and increase revenue by over $15k/month.Skills utilized: • Pay Per Click Advertising (PPC), Search Enginge Optimization (SEO) • Email Marketing • Web Analytics • Landing Page Optimization • Reporting & Analysis • Conversion Rate Optimization • Content writing for optimal SEM and SEO approach • Graphic & Web design for user acquisition, brand building and monetization • User experience multivariate testing

Digital Marketing Specialist

• Jul 2012 - May 2015

Campaign Manager

• Jun 2011 - Jul 2012

• Responsible for driving over $1.5M in digital marketing spend across multiple streams of traffic.• Built and deployed multiple marketing programs and campaigns which generated over $3M is revenues. • Responsible for driving over $1.5M in digital marketing spend across multiple streams of traffic.• Built and deployed multiple marketing programs and campaigns which generated over $3M is revenues.