Experience

Beautiful Lives

• Netherlands
• Market Research
• 1 - 100 Employee

• Managing Partner > translating human friction to business solution

  • Feb 2015 - Present

  Beautiful Lives is a creative insights and innovation agency. Our human centred approach helps us to reveal profound insights on people’s needs, motivations and behaviour. Deeper understanding allows us to ignite valuable innovation for your company and brands. Our work spans sectors (consumer, mobility, health care, financial services) and continents. We explore, experiment and develop growth opportunities, firmly based on human insights. Beautiful Lives is a creative insights and innovation agency. Our human centred approach helps us to reveal profound insights on people’s needs, motivations and behaviour. Deeper understanding allows us to ignite valuable innovation for your company and brands. Our work spans sectors (consumer, mobility, health care, financial services) and continents. We explore, experiment and develop growth opportunities, firmly based on human insights.



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Director Qualitative

  • Mar 2011 - Feb 2015

  At TNS, our qualitative researchers focus on understanding people precisely, as individuals not just as ‘consumers’. We use context as our guiding principle to help our clients understand human behaviour and emotion where it matters to their business, enabling them to shape strategy and unlock growth. Our mission is to put inspired insightful intelligence into research and to surprise our clients with new ways of looking at their business. At TNS, our qualitative researchers focus on understanding people precisely, as individuals not just as ‘consumers’. We use context as our guiding principle to help our clients understand human behaviour and emotion where it matters to their business, enabling them to shape strategy and unlock growth. Our mission is to put inspired insightful intelligence into research and to surprise our clients with new ways of looking at their business.



MOUNTAIN DESIGN

• Design
• 1 - 100 Employee

• Managing Director

  • Mar 2010 - Feb 2011

  MOUNTAIN is a leading European branding bureau. At Mountain I have set up MOUNTAIN SIGHT - a strategic insight and concepting unit. MOUNTAIN DESIGN is the identity and design unit. MOUNTAIN is a leading European branding bureau. At Mountain I have set up MOUNTAIN SIGHT - a strategic insight and concepting unit. MOUNTAIN DESIGN is the identity and design unit.



Clear M&C Saatchi

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Founder and Group Board Director

  • Nov 2003 - Dec 2009

  Clear is an ideas company... We help our clients to uncover craft and deliver big ideas that grow their brands and their business. We harness the power of simplicity to create growth for brands and businesses, specializing in insight (qual & quant), innovation and brand strategy. The agency was founded in 2002 and have rapidly grown to a team of over 80 people based in 5 offices : London, New York, Amsterdam, New York, Hong Kong, Sydney and working in every continent. In 2007 we became part of the M&C Saatchi group Our team brings together a mix of different nationalities and skills from strategy consultancy, insight & research, creative agencies and client-side. We work across a wide range of sectors: food, drink, financial services, pharma, leisure, personal care, technology, media etc and for the most recognized international brands. As a result, we were voted no 1 innovation agency at Reckitt Benkiser in ’09 and top performing agency at Vodafone in ‘08 Show less



pladis Global

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Manager Verkade/Sultana

  • Aug 1995 - Oct 2003

  Worked in various commercial roles at United Biscuits: customer marketing, marketing research and marketing. In my most recent role I headed up the marketing department in NL/BE, responsible for the Verkade (biscuits and chocolate) and Sultana brand. Verkade is a Dutch heritage brand, that needed to gain relevance in today's world. Sultana was more of a product type than a real brand, but with the ability to become an icon in Healthy Snacking. Main accomplishments: - Re-focus on both of these two brands, on the basis of a revised brand portfolio strategy - New media and comms strategy for both brands - Development of a new brand identity/pack designs for both Verkade and Sultana - Development and launch of a range of innovations for both brands, including Sultana YoFruit and Verkade Kids range Show less