AVP Data Management Solutions Sales

• Sep 2023 - Present

Vice President of National IT Strategic Sales

• Jun 2022 - Apr 2023

Randstad Technologies is a global technology solutions provider with a presence in 36 countries and part of Randstad Holdings, a $11.86 billion company. As a Sales Leader for North America representing our Center of Excellence, I drive top-tier project sales and delivery design for a range of services including Application Services, Architecture/Strategy, Portal, Data Management, End User Support Services, and Services Infrastructure Management. My focus is on identifying and capturing new Fortune 100 customers to strengthen our IT and Data Consulting Solutions practice. Clients included auto-makers, retail, tech-giants and financial institutions. As a key player in aligning multiple teams across 60+ markets, I deliver impactful solutions across all geographies while driving new initiatives to increase market share and wallet for all operating companies, including Randstad Technologies. Highlighted Achievements Include:• Launched a record-breaking number of key strategic national accounts in a single year, surpassing targets and expectations• Achieved 156% of quota in first year and doubled that on the following year.• Identified new opportunities for other Randstad lines of business, allowing them to cross-sell services worth over $3M in gross profit in one year. Show less

National Director of Technology Business Development, Center of Excellence

• Dec 2020 - Jun 2022

VP, Sales and Marketing, Latin America

• Aug 2012 - Nov 2020

Successfully drove new business development and revenue growth for this IP geolocation technology and cybersecurity global leader across Latin America, leveraging reseller partnerships to expand the company's presence in Mexico, Brazil, Chile, Argentina, Colombia, and Uruguay. Elevated brand awareness and engagement for first and third party data, enriched through generative AI, through targeted marketing campaigns and speaking engagements at 115 e-commerce and advertising conferences, reaching over 150,000 executives and CTOs in Latin America, the US, and Europe. Led a team of 3 marketing professionals and 25 resellers, guiding efforts to deliver measurable results and increase market share in the region. Highlighted Achievements Include: ● Developed a book of business generating $20M in recurring revenue. ● Led regional research to identify verticals and target countries and select appropriate partners. ● Defined LATAM market penetration strategy and developed regional reporting and KPIs. ● Established reseller relationships, conducted customer centric training, and supported in-market responses that generated over $200M in business for our clients. ● Surpassed first year growth targets by 250% and realized double-digit year-over-year [YoY] growth. ● Cultivated new and managed existing client relationships in ecommerce, e-banking, advertising networks and advertising servers’ verticals, and over the top [OTT]. Managed large enterprise accounts ranging from $2B to over $100B in revenue, including HBO, Globo, Televisa, Despegar.com. Show less

Management Supervisor, Digital

• 2011 - 2012

Led a team of 9 creating and managing direct marketing and email loyalty campaigns for Intercontinental Hotel Group [IHG] worth $160M annually. Managed international IHG resources in EMEA, North America, and APAC during the start of their digital transformation. Highlighted Achievements Include: ● Oversaw quality of online communications personalized to generate increased revenue per brand. ● Achieved average of 177:1 ROI by leading creative process and executing digital marketing campaigns. ● Spearheaded development and execution of new agency process for IHG’s lifecycle campaigns and priority club rewards’ ad hoc email engagement. Show less

Sr Account Executive [2009-2011]; Assistant Sales Director [2008-2009]; Account Executive [07-08]

• 2007 - 2011

Assumed increasing levels of accountability via promotion over tenure. Developed strategic marketing campaigns to promote global and national franchises. Drafted and presented business plans to clients and agency leadership. Served as primary liaison between clients and creative, production, and IT departments to fuel collaboration and communication. Co-led committee to implement the company-wide CRM Salesforce. Highlighted Achievements Include: ● Generated $250M+ in initial investments by directing campaigns that sold 500 franchise units. ● Planned and executed 400+ strategic franchise advertising campaigns. ● Negotiated 200+ annual advertising contracts valued at $2M+ in revenue annually. ● Represented company at national industry conventions to enter new markets and enhance client base. Show less

Director of Sales & Marketing

• 2004 - 2007

Orchestrated sales, marketing, and advertising initiatives to drive revenue, market, and profit growth for this Southeastern microbrewery producing 15,000 US barrels annually with multi-brand distribution. Created sales structure and participated in company sale to larger brewery. Established performance goals for staff. Orchestrated sales, marketing, and advertising initiatives to drive revenue, market, and profit growth for this Southeastern microbrewery producing 15,000 US barrels annually with multi-brand distribution. Created sales structure and participated in company sale to larger brewery. Established performance goals for staff.

Founder and Director

• 2002 - 2004

Rebranded portfolio of restaurants comprising Tijuana Joe’s, Bojangles, and others. Conducted market research, surveys, and focus groups. Increased repeat businesses by 14% and new customers by 62% by designing and implementing promotional and direct B2B and B2C marketing campaigns for corporate food franchises. Rebranded portfolio of restaurants comprising Tijuana Joe’s, Bojangles, and others. Conducted market research, surveys, and focus groups. Increased repeat businesses by 14% and new customers by 62% by designing and implementing promotional and direct B2B and B2C marketing campaigns for corporate food franchises.