Experience

ARKK

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing Executive

  • Sep 2021 - Present

  This is the start of something amazing. This is the start of something amazing.



FE fundinfo

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing Executive - Fund Managers

  • Jan 2020 - Oct 2021

  • Our team is killing it this year, as we've exceeded our 2021 lead generation target before H1 was even finished! Mark my words, we're set to more than double this years lead target!• Delivery and execution of tactical, revenue-generated marketing campaigns for prospective and existing clients. Including delivering integrated campaigns for lead generation i.e. FE fundinfo Crown Ratings and Alpha Ratings Rebalances.• Working with the wider sales team to deliver an events programme in support of broader revenue & retention targets i.e. Better Connected Conference2021, and 3rd party events.• Project managed the annual 2021 FE fundinfo Alpha Manager Awards - Guardians of Fund Management.• Tracking all our event and campaign success back to Salesforce and Hubspot, working on methods of improvement for the following year.• Building awareness of competitor activity through a competitor analysis, to help differentiate marketing communications and campaigns, and deploying the findings to improve the corporate website, social media channels and client communications.• Maintaining and contributing to the corporate website; including producing thought-leadership content on the company blog, ensuring channel landing pages and social media content is kept up to date, and is reflective of our campaign activity.• Managing the client communications program including the compilation of client newsletters and communications in support of client retention targets. Each quarterly newsletters aims to exceed the success rate of the previous newsletter.• Project managing and rebuilding the company intranet.Plans for H2• Mapping various user/client journeys from onboarding to ongoing maintenance, identifying areas for client communication and cross-sell opportunities. Show less

• PR and Marketing Assistant

  • Apr 2019 - Dec 2019

  • Rebranding globally following a 3-way merger of Financial Express, f2c and fundinfo. Working with external design agencies on brand development, and organising the renewal of all collateral and resources. Assisting with rewriting and design of the new website using CMS; Umbraco. Supporting the communication strategy. Managing and delivering the 10 launch events across all international offices within a month.• Developing brand awareness through campaign messaging and proposition via social media. Coordination and implementation of the annual NPS survey, including presenting statistical thematic findings.• Data: Running the companies bi-yearly client crown ratings rebalance. Arranging data and creating new reports for clients during tight deadlines. Using the data to create a story with numbers for financial and trade newspapers. Findings were published; inc. Investment Week and Professional Adviser. Collecting and monitoring coverage for future PR strategies. • Press Strategy: Responsible for maintaining journalist relationships and providing regular data on fund movements and provisions of data to support their writing. • Internal communications strategy: Improving the existing weekly Sales and Marketing update enough to increase click rate by over 100%. Creating the global quarterly company e-newsletter using Microsoft Sway and increasing readership by over 60%. Show less



Bournemouth University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Master’s thesis: Identity confusion and Brexit

  • May 2017 - Oct 2017

  Through the Freudian theory of identity confusion, this research rationalised why second-generation migrants voted to leave the EU in 2016.• Qualitative analysis• Experienced use of Nvivo coding software• Full thesis and findings available upon request

• Political Psychology Research Assistant

  • Nov 2016 - May 2017

  Assisting Professor Candida Yates on published research focused on analysing voter behaviour during the EU referendum through social and political psychoanalysis. Researched focused on both remain and leave voters; psychological paradigms of analysis included: risk societies, narcissism, Eurosceptism, nationalism, campaign strategies and methods of persuasion and influence.Some key responsibilities included:• Managing the recruitment of contributors, and organising the logistics behind focus groups and the research methodology.• Drafting research surrounding the topic and guiding the direction of political debate. • Implementing technical aspects of audio recording, transcribing and coding the transcripts using Nvivo software.• Analysing and interpreting the data, and contributing to published research. Show less



Action Against Hunger UK

• United Kingdom
• Non-profit Organizations
• 100 - 200 Employee

• Communications & Advocacy Intern

  • Jul 2015 - Sep 2016

  Managing and improving social media platforms; including Facebook, Twitter, Instagram. Contributing to the charities ultimate goal of ending acute malnutrition and hunger through fundraising events with corporate stakeholders, and engaging parliamentarians through lobbying and advocacy. Some key responsibilities included: • Redesigning existing digital multimedia strategies and redeveloping the organisations webpage following a rebrand. This included rewriting country blog pages on the new website, updating humanitarian mission reports and press releases, and creating corporate page directories with easier access to fundraising pages. This required excellent organisational and written skills as I’d be working multiple tasks at any one time, and communicating with multiple bases across the world within short timeframes. • Organising social media logistics for all major events including; live social media tweet walls, creating engagement packages, increasing brand loyalty and traffic, helping raise six figure donations during the course of one event. • Managing all social media platforms and redeveloping outdated digital strategies. I designed a digital plan which involved collaborating with all UK departments, and international bases in conflict zones. Social media engagement extended from life-saving programme work, live-coverage of fundraisers and events which raised six-figure sums and, the advancement of campaigns and government lobbying. The success of the improved strategy resulted in a 600% website traffic increase from social media alone, which translated to an increase in long-term donors, brand awareness and corporate supporters. • Co-producing information bundles for newly elected parliamentarians with interests in the development and international aid policy sector. Responsibilities included composing the visual, informative and interactive components to the project at cost effective targets. This created new stakeholder partnerships. Show less



Bournemouth University

• Vice-President & Co-founder of the Politics Society at Bournemouth University

  • Sep 2012 - Jun 2014

  It was alarming that the university didn’t have a politics society. It bothers me when young humans say they’re not interested in politics. With an awesome team of politics students we formed the universities first politics society to engage political conversation in young adults.What did we do to achieve this and leave a legacy:• Organising events with awesome speakers from diverse backgrounds to encourage a wider conversation about what politics actually is amongst students, staff and Bournemouth constituents.• Participating in and organising debates and live political comedy shows aired across local news Medias. It makes me cringe but YouTube: Who Cares? Bournemouth University.• Forming relations with relevant stakeholder, and securing external funding from EU parliamentarians for university trips to the European Parliament in Brussels. Show less

• Writer for the Bournemouth University newspaper, The Rock

  • Sep 2013 - May 2014

  My A-level English literature teacher told me I’d never be a professional writer. So naturally when I started university I nabbed myself a politics column in the university paper. I aimed to inspire political discussion amongst the younger voter demographic. Take that Ms El-darsh.



Matrix Chambers

• United Kingdom
• Law Practice
• 1 - 100 Employee

• Student Intern

  • Jan 2011 - Feb 2011

  Shadowing QC and wife of former Prime Minister, Cherie Booth in a high pressured environment alongside influential figures at the Supreme Court. Shadowing QC and wife of former Prime Minister, Cherie Booth in a high pressured environment alongside influential figures at the Supreme Court.