Experience

Grupo DVT

• Brazil
• Entertainment
• 1 - 100 Employee

• Strategic Planning Director

  • Apr 2023 - Present



AlmapBBDO

• Brazil
• Advertising Services
• 500 - 600 Employee

• Strategy Manager

  • Mar 2022 - Apr 2023

  - Dedicated to Cielo, Heineken Group, Bradesco Seguros, HP - Development of new products launching strategy, brand positioning and naming projects, and general campaigns - Research institutes addressment and data analysis - Trends, consumers behaviour and maket analysis studies - Mentor at the agency's Feminin Leadership Program - Dedicated to Cielo, Heineken Group, Bradesco Seguros, HP - Development of new products launching strategy, brand positioning and naming projects, and general campaigns - Research institutes addressment and data analysis - Trends, consumers behaviour and maket analysis studies - Mentor at the agency's Feminin Leadership Program



INNOCEAN

• South Korea
• Advertising Services
• 400 - 500 Employee

• Strategic Planning Manager

  • Oct 2021 - Mar 2022

  - Dedicated to the Hyundai Brazil account - Development of new cars launching strategy and brand positioning projects - Addressment and analysis on B.I. research - Trends, consumers behaviour and maket analysis studies - Dedicated to the Hyundai Brazil account - Development of new cars launching strategy and brand positioning projects - Addressment and analysis on B.I. research - Trends, consumers behaviour and maket analysis studies



Gruv

• Brazil
• Advertising Services
• 1 - 100 Employee

• Strategy Manager

  • Mar 2019 - Oct 2021

  - Lidership and management of a 10 people team - Internal trainings - Campaings and brand experiences - Naming and brand positioning - Surveys development and data analyses - Trend and consumer behavior studies and research - Lidership and management of a 10 people team - Internal trainings - Campaings and brand experiences - Naming and brand positioning - Surveys development and data analyses - Trend and consumer behavior studies and research



Agência 15/06

• Advertising Services
• 1 - 100 Employee

• Strategy Coordinator

  • Mar 2018 - Mar 2019

  - Campaings and brand experiences development - Surveys development and data analyses - Trend and consumer behavior studies and research - Branding - Campaings and brand experiences development - Surveys development and data analyses - Trend and consumer behavior studies and research - Branding



R2 com.vc

• Brazil
• Entertainment Providers
• 1 - 100 Employee

• Marketing Analyst

  • Mar 2016 - Mar 2018

  - Branding development of the festivals labels - Concept and storytelling of the festivals - Development of brand experiences - After festival surveys and data analyses - Desk Research and coolhunting - Branding development of the festivals labels - Concept and storytelling of the festivals - Development of brand experiences - After festival surveys and data analyses - Desk Research and coolhunting



Agência Look & Feel

• Brazil
• Advertising Services
• 1 - 100 Employee

• Social Media e Redatora

  • Apr 2014 - Mar 2016

  Foi na Look que ganhei meu primeiro prêmio Colunistas, ainda como estagiária. Aqui tive um líder que se tornou minha maior referência de tudo o que eu gostaria de me tornar quando um dia liderasse. Tive na Look uma liberdade criativa incrível, dei voz à muitas marcas no digital, criei brand personas marcantes e foi onde, também, me apaixonei por escrever manifestos de marca. Foi na Look que ganhei meu primeiro prêmio Colunistas, ainda como estagiária. Aqui tive um líder que se tornou minha maior referência de tudo o que eu gostaria de me tornar quando um dia liderasse. Tive na Look uma liberdade criativa incrível, dei voz à muitas marcas no digital, criei brand personas marcantes e foi onde, também, me apaixonei por escrever manifestos de marca.