Experience

Genesee Regional Bank

• United States
• Banking
• 100 - 200 Employee

• VP, Marketing Director

  • Dec 2015 - Present

  Direct marketing and sales support activities for growth-oriented community bank specializing in business financing, personal banking and residential mortgage lending. Direct marketing and sales support activities for growth-oriented community bank specializing in business financing, personal banking and residential mortgage lending.



Bosch Security and Safety Systems

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Product Marketing Manager

  • Aug 2014 - Dec 2015

  Promote the company's position as a leading supplier of intrusion products and services for commercial and residential markets in North America through event marketing, sales support, content marketing strategy, social media and advertising. Promote the company's position as a leading supplier of intrusion products and services for commercial and residential markets in North America through event marketing, sales support, content marketing strategy, social media and advertising.



IDI Billing Solutions

• United States
• Telecommunications
• 100 - 200 Employee

• Marketing Communications Manager

  • 2003 - Aug 2014

  Direct strategy and creative for marketing, PR, advertising, trade events, social media, sales support, customer conferences and lead generation activities for a privately held firm that develops SaaS-based billing, OSS and point of sale solutions for the telecommunications industry. Direct strategy and creative for marketing, PR, advertising, trade events, social media, sales support, customer conferences and lead generation activities for a privately held firm that develops SaaS-based billing, OSS and point of sale solutions for the telecommunications industry.



2logical - The Motivational Intelligence Company

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Manager

  • 2000 - 2003

  Managed marketing and communications responsibilities for a professional sales training and personal development organization. Specific areas of expertise include Web site development, media relations and PR, collateral development and sales support. Managed marketing and communications responsibilities for a professional sales training and personal development organization. Specific areas of expertise include Web site development, media relations and PR, collateral development and sales support.



Harris Beach PLLC

• United States
• Law Practice
• 400 - 500 Employee

• Communications Manager

  • 1998 - 2000

  Managed marketing, advertising, branding, media and public relations activities for a 200-attorney law firm. Worked with attorneys to edit and place professional review articles, assemble talking points for cases involving the media, develop content for seminars, and promote the firm's successes. Managed marketing, advertising, branding, media and public relations activities for a 200-attorney law firm. Worked with attorneys to edit and place professional review articles, assemble talking points for cases involving the media, develop content for seminars, and promote the firm's successes.



Saphar & Associates

• Rochester, New York Area

• Account Executive and Copywriter

  • 1996 - 2000

  Day-to-day account oversight responsibilities including budgeting and project management. Also participated in creative development of project concepts, including creative briefs and copywriting for a wide range of marketing activities for high-tech firms like CSC and Kodak. Day-to-day account oversight responsibilities including budgeting and project management. Also participated in creative development of project concepts, including creative briefs and copywriting for a wide range of marketing activities for high-tech firms like CSC and Kodak.



Newsletters Unlimited

• Rochester, New York Area

• Account Executive

  • 1993 - 1996

  Account management and newsletter copywriting responsibilities for half a dozen professional services firms engaged in transportation, manufacturing, food services and technology. Included scheduling, content planning, writing, editing, photography, graphic design and production management. Account management and newsletter copywriting responsibilities for half a dozen professional services firms engaged in transportation, manufacturing, food services and technology. Included scheduling, content planning, writing, editing, photography, graphic design and production management.



Wolfe Publications

• Rochester, New York Area

• Editor

  • 1992 - 1993

  Community reporter/editor for a weekly newspaper. Responsible for planning news stories, on-site reporting, interviewing, copywriting, photography and graphic design. Article topics included government, education, business and human interest. Also served as Business Editor for the entire string of weeklies. Community reporter/editor for a weekly newspaper. Responsible for planning news stories, on-site reporting, interviewing, copywriting, photography and graphic design. Article topics included government, education, business and human interest. Also served as Business Editor for the entire string of weeklies.