Razia Pillay (van der Schuur)
Chief Executive Officer at IAB South Africa- Claim this Profile
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Bio
Hope Alan M.
Razia is a well organised person with leadership skills and always find solutions and alternative working solutions to complex problems.
Dr. Refiloe Lepere
Please accept this letter as a strong recommendation for Ms. Razia van der Schuur. I've worked with Razia for over nine years in Digital Publishing in various positions at Times Media Group (Previously Avusa Media). In my time working with her, she was part of the digital migration of print to online; working on Sowetan LIVE, Sunday World and other digital platforms within the Times Media Group. Razia has played a key role as Online Editor and Producer in a rapidly changing landscape of digital publishing. She has prepared strategic new website launch plans with targeted online participation. Her thoroughness and attention to detail manifests itself in Social Media communication, marketing and publishing. She has key knowledge of understanding digital audiences and how they read, capture, write, and share news over social media platforms. In her capacity as Digital Brand Manager, she was tasked with increasing industry visibility and product demand for TMG digital platforms. She was very effective at this, as well as managing all digital marketing plans. Razia is a leader and has an upbeat and positive personality. Her traits are visible in the internal and external business interactions. In her current work with various digital platforms i.e. IOL etc., she has an even more influential role in the marketing and launching of new and exciting paths in digital publishing. She brings enthusiasm and freshness in her broad understanding of the multiple applications of digital publishing for social, marketing and political purposes. Razia is a strong leader in South African online scene and indeed international community of practitioners. If you have any questions please feel free to contact me. Sincerely. Refiloe Lepere
Chris Borain
I was lucky enough to work with Razia, in my capacity as Head of Digital at IOL. The dedication she showed to growing the audience was brilliant. She showed great understanding of our target market, and the tools required to grow that - as well as inspiring the rest of the team with innovative content ideas
Hope Alan M.
Razia is a well organised person with leadership skills and always find solutions and alternative working solutions to complex problems.
Dr. Refiloe Lepere
Please accept this letter as a strong recommendation for Ms. Razia van der Schuur. I've worked with Razia for over nine years in Digital Publishing in various positions at Times Media Group (Previously Avusa Media). In my time working with her, she was part of the digital migration of print to online; working on Sowetan LIVE, Sunday World and other digital platforms within the Times Media Group. Razia has played a key role as Online Editor and Producer in a rapidly changing landscape of digital publishing. She has prepared strategic new website launch plans with targeted online participation. Her thoroughness and attention to detail manifests itself in Social Media communication, marketing and publishing. She has key knowledge of understanding digital audiences and how they read, capture, write, and share news over social media platforms. In her capacity as Digital Brand Manager, she was tasked with increasing industry visibility and product demand for TMG digital platforms. She was very effective at this, as well as managing all digital marketing plans. Razia is a leader and has an upbeat and positive personality. Her traits are visible in the internal and external business interactions. In her current work with various digital platforms i.e. IOL etc., she has an even more influential role in the marketing and launching of new and exciting paths in digital publishing. She brings enthusiasm and freshness in her broad understanding of the multiple applications of digital publishing for social, marketing and political purposes. Razia is a strong leader in South African online scene and indeed international community of practitioners. If you have any questions please feel free to contact me. Sincerely. Refiloe Lepere
Chris Borain
I was lucky enough to work with Razia, in my capacity as Head of Digital at IOL. The dedication she showed to growing the audience was brilliant. She showed great understanding of our target market, and the tools required to grow that - as well as inspiring the rest of the team with innovative content ideas
Hope Alan M.
Razia is a well organised person with leadership skills and always find solutions and alternative working solutions to complex problems.
Dr. Refiloe Lepere
Please accept this letter as a strong recommendation for Ms. Razia van der Schuur. I've worked with Razia for over nine years in Digital Publishing in various positions at Times Media Group (Previously Avusa Media). In my time working with her, she was part of the digital migration of print to online; working on Sowetan LIVE, Sunday World and other digital platforms within the Times Media Group. Razia has played a key role as Online Editor and Producer in a rapidly changing landscape of digital publishing. She has prepared strategic new website launch plans with targeted online participation. Her thoroughness and attention to detail manifests itself in Social Media communication, marketing and publishing. She has key knowledge of understanding digital audiences and how they read, capture, write, and share news over social media platforms. In her capacity as Digital Brand Manager, she was tasked with increasing industry visibility and product demand for TMG digital platforms. She was very effective at this, as well as managing all digital marketing plans. Razia is a leader and has an upbeat and positive personality. Her traits are visible in the internal and external business interactions. In her current work with various digital platforms i.e. IOL etc., she has an even more influential role in the marketing and launching of new and exciting paths in digital publishing. She brings enthusiasm and freshness in her broad understanding of the multiple applications of digital publishing for social, marketing and political purposes. Razia is a strong leader in South African online scene and indeed international community of practitioners. If you have any questions please feel free to contact me. Sincerely. Refiloe Lepere
Chris Borain
I was lucky enough to work with Razia, in my capacity as Head of Digital at IOL. The dedication she showed to growing the audience was brilliant. She showed great understanding of our target market, and the tools required to grow that - as well as inspiring the rest of the team with innovative content ideas
Hope Alan M.
Razia is a well organised person with leadership skills and always find solutions and alternative working solutions to complex problems.
Dr. Refiloe Lepere
Please accept this letter as a strong recommendation for Ms. Razia van der Schuur. I've worked with Razia for over nine years in Digital Publishing in various positions at Times Media Group (Previously Avusa Media). In my time working with her, she was part of the digital migration of print to online; working on Sowetan LIVE, Sunday World and other digital platforms within the Times Media Group. Razia has played a key role as Online Editor and Producer in a rapidly changing landscape of digital publishing. She has prepared strategic new website launch plans with targeted online participation. Her thoroughness and attention to detail manifests itself in Social Media communication, marketing and publishing. She has key knowledge of understanding digital audiences and how they read, capture, write, and share news over social media platforms. In her capacity as Digital Brand Manager, she was tasked with increasing industry visibility and product demand for TMG digital platforms. She was very effective at this, as well as managing all digital marketing plans. Razia is a leader and has an upbeat and positive personality. Her traits are visible in the internal and external business interactions. In her current work with various digital platforms i.e. IOL etc., she has an even more influential role in the marketing and launching of new and exciting paths in digital publishing. She brings enthusiasm and freshness in her broad understanding of the multiple applications of digital publishing for social, marketing and political purposes. Razia is a strong leader in South African online scene and indeed international community of practitioners. If you have any questions please feel free to contact me. Sincerely. Refiloe Lepere
Chris Borain
I was lucky enough to work with Razia, in my capacity as Head of Digital at IOL. The dedication she showed to growing the audience was brilliant. She showed great understanding of our target market, and the tools required to grow that - as well as inspiring the rest of the team with innovative content ideas
Credentials
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Growth Mindset
SACAP (The South African College of Applied Psychology)Jun, 2021- Nov, 2024 -
Finance: Time Value of Money
Quantic School of Business and TechnologyDec, 2020- Nov, 2024 -
Marketing
Quantic School of Business and TechnologyNov, 2020- Nov, 2024 -
Customer Discovery
Quantic School of Business and TechnologyOct, 2020- Nov, 2024 -
Google Analytics for Power Users
GoogleApr, 2020- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleApr, 2020- Nov, 2024 -
Advanced Google Analytics
GoogleApr, 2019- Nov, 2024 -
Google Analytics for Beginners
GoogleApr, 2019- Nov, 2024 -
Data Visualisation for Journalists
Institute for the Advancement of JournalismJan, 2013- Nov, 2024 -
International Leadership Programme - Media in the 21st Century
U.S. Department of EducationApr, 2011- Nov, 2024 -
Interactive Multimedia Storytelling
Institute for the Advancement of Journalism
Experience
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IAB South Africa
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South Africa
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Advertising Services
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1 - 100 Employee
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Chief Executive Officer
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Dec 2021 - Present
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FOUIR Digital Academy
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South Africa
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E-Learning Providers
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Founder and Director
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Oct 2020 - Present
We develop and facilitate digital skills development programs for unemployed youth - and provide training. We develop and facilitate digital skills development programs for unemployed youth - and provide training.
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Red & Yellow Creative School of Business
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South Africa
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Higher Education
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1 - 100 Employee
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Lecturer / Facilitator
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Apr 2021 - Dec 2021
I lecture and facilitate a Digital Marketing learnership in partnership with 2U for unemployed graduates. I lecture and facilitate a Digital Marketing learnership in partnership with 2U for unemployed graduates.
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Change News Digital (CND)
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South Africa
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Education Administration Programs
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Co-Founder
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Apr 2019 - Oct 2020
We built a platform to change the narrative of South Africa to represent a creative, and talented nation. We built a platform to change the narrative of South Africa to represent a creative, and talented nation.
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Independent Media (Pty) Ltd
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South Africa
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Newspaper Publishing
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100 - 200 Employee
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Co-Founder Volt Digital (Volt.Africa)
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Jan 2018 - Feb 2019
Co-founded a workplace ready simulation internship to train young people who have entered the workplace - with Walter Madzonga, Tracy Gander, Claire Gregory and Riaan Sunny.- Closely trained young interns to understand, develop and implement strategies around social media and digital marketing aimed at B2C and B2B audiences. - Closely mentored young interns to understand various aspects of social media and digital marketing landscape and how to pivot their careers in the right direction according to their strengths and skills- Paired the interns with the business to implement real-time digital campaigns to attract audience and revenue by allowing them to work off the business global social media and digital marketing strategy.- Provided safe spaces for interns to develop and excel at implementing strategies- Allowed interns to lead in some areas that would allow for new growth and innovation.- Also included in the training by co-workers were Branding, UX, Programmatic, Data Analytics, Google SEO, Native and Sponsored Digital Advertising, AdOperations.- All work implemented with interns have received awards and the lab is now internationally recognised as the Best in Africa for 'Volt Africa', as well as the Best New Initiative to Empower and Retain Talent category by the International News Media Association.THE SUCCESS IS BASED ON THE TRAINING APPROACH.
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Group Head: Native Advertising and Social Media
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Jan 2017 - Jan 2018
Despite having the experience and industry knowledge of all aspects of digital, I've had to try and pick a main area of focus. My strategies of Native / Sponsored advertising run parallel to social media audience development for website, community and revenue growth and training. I've written, helped develop and implemented a blueprint for Independent Media to adopt a successful Native and Sponsored Advertising strategy across their web, social media and mobile platforms.Second to that, I have closed the communication gap between all advertising departments to converge all efforts into understanding and prioritizing digital sales. The company had begun seeing exponential growth in digital revenue - which can be now tracked and measured.
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Digital Content and Social Media Strategist
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Sep 2015 - Jan 2018
Put IOL, Independent Media's largest online platform on the map, helping grow their online user base from 2m to 3.7m in the period worked.Worked with Digital Sales to establish digital revenue possibilitiesHelped the multimedia intern unit (Mojo) win international awards
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Arena Holdings
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South Africa
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Book and Periodical Publishing
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100 - 200 Employee
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Digital Brand Manager
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Jan 2015 - Aug 2015
Rolled out a hybrid SowetanLIVE-Group Brand strategy to other publications in the Group. Managed a young team who were responsible for rolling out a new youth brand.Managed "Project Amplifier" - to connect all digital brands to a consolidated digital strategyWorked with community digital editors to optimise their digital strategies.
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Online Editor and Product Owner
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Jan 2013 - Dec 2014
Managed and Directed the growth of two digital news platforms with a team of six digital content producers. ‘Sowetan LIVE and ‘SundayWorld’.A Product Owner of the publications, I have led the platforms into being recognised as the fastest growing websites in SA at the time. My young team and I had made incredible inroads to transforming the brands into becoming the freshest, sexiest, most engaged - with growing revenue YOY.In that short time, I've achieved my goal of reaching just over 1.3 million users and 3 million PVs per platform - and revenue of R3m per month on average.Success portfolio: Lean Costs, High Return Strategy: Community Building, Celebrity Events, Youth Initiatives, UGC, Responsive Website redesign, Sponsorship Competitions, Celebrity Partnerships
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Senior Web Producer
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Sep 2007 - Dec 2012
Social Media Strategy and ImplementationCommunity and Customer ManagementDigital Storytelling Digital MarketingMultimedia StorytellingUGC Blogs Development and ManagementProjects Manager
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Now Media (Pty) Ltd
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South Africa
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Book and Periodical Publishing
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1 - 100 Employee
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Online Co-ordinator and Online Training Content Manager
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Aug 2005 - Aug 2007
Managed and Published travel-related content to Travel Website and Training Platforms.Managed online competitionsTracked and analysed online user dataManaged and published client's online adverts Managed and Published travel-related content to Travel Website and Training Platforms.Managed online competitionsTracked and analysed online user dataManaged and published client's online adverts
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Education
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2001 - 2001
KZN Tourism Training Centre
N4 Certificate
Community
