Experience

Victoria's Secret Pink

• United States
• Retail
• 700 & Above Employee

• Sr Creative Concept Designer

  • Oct 2021 - Present

  - Utilize Marketing Strategy, Design Assortment & Merchant buys to strategize & conceptualize all creative campaigns- Research & present digital & creative patterning (email, photography, social, experiential, metaverse)- Support on adhoc requests from leadership for brand material to present to CEO & above regularly- Drive collaboration with execution mindset- Selected by leadership to join an inaugural Skunkworks group to launch a new whitespace brand, Happy Nation, (since Jan 2020) in addition to current role- Creative direction for Skunkworks: Happy Nation project- Manage graphic designers and interns- Selected by leadership to join a cross-functional categorically driven think tank meeting focused on pillars of the business to expedite growth- Voluntarily joined a year-long working group around DE&I within the entire company

• Creative Concept Designer

  • Feb 2018 - Oct 2021

  - collaborate with design, marketing, strategy, and creative teams to concept each launch moment. - concept and assist in art directing instagram posts- create and distribute evolving decks for creative concept during each floorset- research and report on digital trends for social platforms as well as retail and experiential opportunities- utilize digital applications to create mocks and wireframes for alignment on concept- collaborate with digital partners to streamline concepts and help storylines come to life on website, email, and social channels



happy nation

• Creative & Concept

  • Jan 2021 - Present

  - inaugural member of core group chosen to develop a tween brand as part of an internal skunkworks project for vs&co- brand competitive & creative patterning- utilized customer insights to align on brand launch strategy- collaborated with internal talent to guide and establish brand aesthetic- lead strategy and process innovation with internal and outside agency - liaison between leadership and outside agency- onboarded new members at each crossroads of bringing internal talent into the brand for launch- build creative concepts, aesthetic benchmarks, style guide, and brand guidelines for launch- editorial photography creative direction for launch- on-set creative direction and execution of beauty/body care for launch- creative-direction for complex stills- approval of all creative assets across the brand



Kristin Martz Photography

• Freelance Photographer, Creative Director

  • Jun 2008 - Present

  kristinmartz.com kristinmartz.com



TALG: The Apparel Logistics Group

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Art Director, Manager of Creative Services

  • Jan 2016 - Feb 2018

  - art direction for brands owned by The Apparel Group: Foxcroft, ENRO, Maker & Company, and Shirt Advisors.- conceptualize all lifestyle, print, and e-commerce- brand management & implementation- oversees all aspects of creative; graphic, branding, print and digital for e-commerce and catalog- drives web advertising and retargeting to increase web traffic- manages graphic design team- catalog planning and execution for direct to consumer- photoshoot production at all levels; booking talent, casting, location.- directing all on-set operations of shoots- management of samples and cross-checking with production team to ensure accuracy- relay all details and needs to retouching team for digital and print- budget management for all production of photoshoots- collaborating with multiple teams to ensure each brand's success- development and upkeep of creative calendar based on marketing calendars- print catalog shoot production- print catalog design



Malia Mills

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Creative Director

  • Dec 2013 - Jan 2016

  - brand management- oversees all aspects of creative; graphic, branding, print and digital on studio and store level- booking director for models, photographers- manages web content team, photography, and retouching team.- assists in delivery of important information to store teams nationally- manages all aspects of the website & e-commerce team- drives web advertising and retargeting to increase web traffic- manages graphic design team, designs and approves linesheets- works with ceo on design and branding to bring ideas to life- works with production and buying team to ensure seamless delivery of content with release of new product and sales on current merchandise- manages social media team- helped launch sibling brand, maliamillsHELLYES.com; brand management, design, website, etc.



kate spade new york

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• sales associate

  • Jun 2013 - Apr 2014

  - full time commission based sales - necessary impeccable product knowledge - visual floorset- team building

• sales associate

  • Nov 2012 - Jun 2013



Nifty Thrifty

• Freelance Retoucher

  • Sep 2013 - Dec 2013

  - fast paced product retouching on body and on form- ensured all backgrounds were the same before going live on website- delivered files organized and named in specific formats for seamless uploading - fast paced product retouching on body and on form- ensured all backgrounds were the same before going live on website- delivered files organized and named in specific formats for seamless uploading



City Theatre Company

• United States
• Performing Arts
• 1 - 100 Employee

• Assistant Box Office Manager

  • 2010 - 2012

  - mastered Tessitura for ticket sales, seating, subscriptions, database, etc.- assisted managing box office team, sales, and operations - mastered Tessitura for ticket sales, seating, subscriptions, database, etc.- assisted managing box office team, sales, and operations