Experience

Tarsus Group

• United Kingdom
• Events Services
• 100 - 200 Employee

• Marketing Director

  • Jan 2020 - Present

  Leading the marketing function for the aerospace & defence portfolio of events including the flagship event - The Dubai Airshow. Leading the marketing function for the aerospace & defence portfolio of events including the flagship event - The Dubai Airshow.



Gartner

• United States
• Information Services
• 700 & Above Employee

• Regional Marketing Manager

  • Jan 2018 - Jan 2020

  • Responsible for developing and implementing the marketing strategy for Gartner in the Gulf region • Championed the CxO attendee acquisition strategy for Gartner conferences in the region Developed compelling messaging & positioning, competitive differentiation, and storylines for go-to market through collateral, content, pitch decks, and other playbooks/tools for sales team • Worked closely with regional leadership team to forge strategic alliances with government entities and associations to elevate brand positioning and market share • Drove high-level collaboration with business-wide divisions and conducted weekly meetings with global leadership team to support in effective delivery of strategy • Developed strong partnerships with key internal stakeholders including database, corporate marketing and digital marketing teams to accelerate business growth Show less



Dubai World Trade Centre

• Events Services
• 700 & Above Employee

• Senior Marketing Manager

  • Aug 2015 - Jan 2018

  Led the marketing for the technology cluster of events including GITEX, GISEC, IoTx and InfoComm Middle East & Africa Led the marketing for the technology cluster of events including GITEX, GISEC, IoTx and InfoComm Middle East & Africa



Informa Connect Middle East

• United Arab Emirates
• Events Services
• 100 - 200 Employee

• Group Marketing Manager

  • Mar 2007 - Aug 2015

  • Strong turn around in exhibitor and visitor numbers • Generated solid sales inquiries which complemented sales strategies and helped the exhibition go above and beyond its exhibition space revenue • Excellent all round experience in exhibitions, b2b conferences and training seminars • Executed promotional campaigns using a calculated combination of ATL and BTL activities including direct mailing, e-marketing, SEM campaigns along with outdoor promotions, TV, radio and other mediums. • Designed a variety of brochures depending on target audience and wrote strong sales copies for direct mailing, e-marketing and website. • Increased delegate numbers of seminars and conferences by formulating strategic marketing plans using data and trend analysis. • Improved visitor numbers by 57% and enhanced the visibility of a recent exhibition. • Enhanced exhibitor sales through devising a targeted marketing strategy for the event. • Generated and continually increased traffic to the website using SEM tools such as Google Analytics. • Ensured tele-sales targets are met and exceeded of the event by providing them with the best call-list and monitoring their performance on a regular basis • Effectively reduced the cost of advertising by creating barter agreements with a host of magazines/publications/associations • Updated and increased the database on a regular basis by sourcing lists and directories for research. • Prepared post-show reports and media journals of events. • Updated show websites on regular basis to maintain high level of regular visits/hits and monitored the results by tracking and preparing monthly reports. Show less



IQPC

• United States
• Events Services
• 700 & Above Employee

• Marketing Executive

  • 2006 - 2007