Javier Galán Taboada
Senior Digital Analyst at Improving Metrics- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Professional working proficiency
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Portugués Full professional proficiency
Topline Score
Bio
Credentials
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Google Project Management Professional Certificate
CourseraFeb, 2022- Nov, 2024 -
First Certificate in English
University of CambridgeDec, 2011- Nov, 2024 -
Project Management Professional (PMP)®
Project Management InstituteApr, 2023- Nov, 2024 -
Google Analytics 4 Certification
GoogleAug, 2022- Nov, 2024 -
Google Analytics Individual Qualification
GoogleAug, 2022- Nov, 2024 -
Scrum Fundamentals Certified
SCRUMstudyNov, 2019- Nov, 2024 -
Adobe Certified Expert - Adobe Analytics Business Practitioner
AdobeAug, 2020- Nov, 2024 -
Optimizely X Technical Foundations Certification
OptimizelyOct, 2018- Nov, 2024 -
Optimizely X Strategy Foundations Certification
OptimizelyNov, 2017- Nov, 2024 -
Optimizely X Web Foundations Certification
OptimizelyNov, 2017- Nov, 2024
Experience
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Improving Metrics
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Spain
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Digital Analyst
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Aug 2020 - Present
Responsible for the client Randstad Spain:◾ Proactive project monitoring◾ Direct meetings with product development and marketing departments for task planning and project status◾ Quantitative and qualitative analysis of the B2B and B2C environment◾ GA4 migration plan◾ Assistance in the implementation of cookies and alternative tracking solutions◾ Data modelling from different data sources for the development of dashboards◾ Reports for management, product owners and marketing team◾ Treathmen with cost and budget data◾ Coordination with client's suppliers Show less
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Digital Analyst
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Sep 2018 - Jul 2020
◾ Guidance on data-driven decision making◾ Ideas for digital assets improvement◾ Development of measurement plan, goals and KPIs◾ Creation of customised dashboards◾ Assistance in technical implementations of labelling, pixels, floodlights...◾ CRO & UX: heuristic analysis, A/B testing...◾ Detection and resolution of issues related to analysis◾ Tagging validations◾ Periodic meetings with clients◾ Coordination with other areas of the company, such as technical team, Data Science or QA◾ Advanced use of tools: Google Analytics, Data Studio, Power BI, Funnel.io, Hotjar...◾ Big client portfolio: Janssen, Randstad, Pull&Bear, Pepe Jeans, Grupo Planeta... Show less
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Premium Leads S.L. | Vocento Group
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Spain
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Advertising Services
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1 - 100 Employee
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SEO Specialist
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Jul 2018 - Sep 2018
◾ Keyword research ◾ Internal website optimisation ◾ Linkbuilding ◾ Reporting and conversion tracking ◾ Keyword research ◾ Internal website optimisation ◾ Linkbuilding ◾ Reporting and conversion tracking
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Anelis Network
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Spain
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Specialist
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May 2013 - May 2015
Global digital marketing functions: ◾ SEO (on page & off page) ◾ SEM (Google Ads & Bing Ads) ◾ Social media ◾ Content marketing ◾ Email marketing ◾ Measurement and reporting of results Global digital marketing functions: ◾ SEO (on page & off page) ◾ SEM (Google Ads & Bing Ads) ◾ Social media ◾ Content marketing ◾ Email marketing ◾ Measurement and reporting of results
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Almacenes Baig, S.L.
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La Coruña, Spain
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Administrative Assistant
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Mar 2009 - May 2009
Internship contract where I performed basic administration, invoicing and inventory management activities. Regular use of Microsoft Excel. Internship contract where I performed basic administration, invoicing and inventory management activities. Regular use of Microsoft Excel.
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Education
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2009 - 2011
Universidad de A Coruna
Degree in Business Administration and Management -
2005 - 2009
Universidad de A Coruna
Diploma in Business Science Studies
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