Experience

SKINN

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Lead Brand Designer

  • Jun 2023 - Present



(The Studio of) Lindsey Millen

• United States
• Graphic Design

• Independent Designer — Brand Designer, Senior Graphic Designer, Art Director

  • Jan 2018 - Present

  I was responsible for leading a full-service creative studio that specialized in brand identities, creative and art direction, website design on Squarespace and Shopify, print design including packaging design, digital design, social media design, and more. - Develop brand identities from concept to final using a strategy-driven approach, creating an overarching visual identity design that includes research, positioning, guidelines, and implementation. - Lead creative brainstorming and design sessions with internal teams to develop concepts and ideas for various design projects, including conducting marketplace research, competitive analysis, and high-level ideation for brand strategy presentations. - Design and produce a variety of marketing materials, both print and digital, such as packaging design, printed brand collateral, signage, web and e-commerce design, mobile design, social media design, and newsletter design. - Write on-brand copy and oversee copywriters to develop and identify an on-brand voice and messaging for websites, marketing materials, creative campaigns, social media, and more. - Communicate design vision and concepts internally to collaborators, clients, and stakeholders, and revise designs based on feedback and critiques. - Manage and direct subcontractors and collaborators, providing guidance and feedback on their work. - Stay up-to-date with industry trends, tools, and technologies to ensure innovative and effective methods. - Collaborate with external vendors such as printers, photographers, and videographers to ensure all materials are produced to the highest quality. - Manage project timelines, budgets, and resources to ensure timely delivery of all design projects. Thank you for taking the time to review my work experience at Superstition Studio. If you have any questions or would like to learn more about my work, please feel free to reach out. Show less



NUX

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Graphic Designer

  • May 2017 - Jul 2018

  At NUX, an established athletic brand seeking greater brand recognition, I collaborated with the creative director to spearhead a comprehensive rebranding initiative aimed at enhancing its appeal to younger demographics. This involved meticulous refinement of the brand's voice and messaging, strategically repositioning NUX as a trailblazing innovator within the lifestyle wellness market. - Redesigned brand identity, brand strategy and messaging, website design, digital touchpoints such as social media and email newsletters resulting in +400% YOY increase in retail web sales , +20k social following, +8k email list. - Oversaw on-set art direction for campaign photoshoots, ecomm imagery and lookbook print campaigns. - Designed printed brand collateral such as marketing flyers, lookbook design, trims packages, tradeshow signage. Digital design for email newsletters, social media design, website banners and ads. Show less



Drybar

• United States
• Retail
• 700 & Above Employee

• Designer

  • Sep 2016 - May 2017

  As a member of the design and marketing team at Drybar, my primary responsibility was to design and develop all of the company's marketing materials with meticulous attention to detail. I worked closely with a highly discerning creative director, who challenged me to refine my design skills and consistently push for perfection. Responsibilities: - Designed and developed marketing materials for Drybar with meticulous attention to detail - Created print collateral such as posters, ads, flyers, and brochures, as well as digital assets including email campaigns, web ads, social media posts, and landing pages - Developed presentation decks and video assets for the sales and marketing teams - Designed and implemented signage and storefront displays - Worked closely with a discerning creative director to refine design skills and push for perfection - Efficiently handled fast turnaround times to meet the needs of multiple Drybar teams Show less



Simple Science

• United States
• Events Services
• 1 - 100 Employee

• Graphic Designer

  • Jun 2015 - May 2016

  I collaborated with a small, dynamic team at an agency, gaining valuable insights into agency operations. With several high-profile clients, I successfully adapted and designed to meet each client's unique brand standards. Responsibilities: · Created front-end mock-ups for web and mobile applications, produced wireframes for digital projects, and developed CSS and HTML for web and email campaigns. · Developed layouts and designs for both internal and external projects, including websites, advertising campaigns, print materials, email communications, applications, and presentations. · Demonstrated proficiency in adhering to clients' brand standards, ensuring consistent branding across all design materials. Show less



Apple

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Lead Visual Merchandiser

  • Jan 2014 - Jun 2015

  - Manage a team tasked with maintaining the customer-facing store experience and presentation of product. - Employ a detailed eye for upholding Apple’s precise visual standards. - Communicate with Apple Visual Merchandising Corporate leaders in order to learn and implement the most current standards - Communicate vision and purpose to the store team. - Foster a culture of visual standards. - Analyze team performance to create self driven initiatives to improve the quality of the presentation of the store. - Communicate initiatives and motivate team members and management to implement strategies. - Train others on visual standards and procedures. - Execute tasks, meet deadlines whether last minute or routine. - Strategically schedule and organize tasks in order to accomplish the best work possible. - Accountable for ordering merchandising supplies and maintaining accurate inventory. - Responsible for maintaining 99.8% accuracy of merchandising team devices and floor demo products. Show less



Apple

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Specialist

  • Jul 2010 - Sep 2013