Jennifer Rodriguez
Senior Content Strategist and Project Management at Bankers Financial Corporation- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Lifecycle Marketing Foundations
LinkedInNov, 2020- Nov, 2024
Experience
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Bankers Financial Corporation
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United States
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Financial Services
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100 - 200 Employee
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Senior Content Strategist and Project Management
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Jul 2019 - Present
Senior Content Strategist and Project Management (2023) Content Strategist (2022 –2023) | Marketing Administrator (2020 – 2022) | Content Specialist (2019 – 2020) • Oversee multiple projects spanning four distinct brands, products, and stakeholders, from initial stages to completion. • Collaborate with the team to deploy technologies and strategies to enhance team efficiency and client satisfaction. • Utilize Trello to track all ongoing projects and regularly provide status… Show more Senior Content Strategist and Project Management (2023) Content Strategist (2022 –2023) | Marketing Administrator (2020 – 2022) | Content Specialist (2019 – 2020) • Oversee multiple projects spanning four distinct brands, products, and stakeholders, from initial stages to completion. • Collaborate with the team to deploy technologies and strategies to enhance team efficiency and client satisfaction. • Utilize Trello to track all ongoing projects and regularly provide status reports on project timelines to relevant stakeholders. • Ensure the creation of tickets in Trello and accurate assignment to respective team members. • Orchestrate and lead kickoff meetings while effectively prioritizing tasks in alignment with project objectives. • Ensure the team understands project requirements and facilitates the availability of necessary resources to accomplish tasks. • Monitor team workload and implement load-balancing measures to optimize productivity. • Conduct weekly standup meetings to track project progress, address obstacles, and provide valuable feedback and coaching as necessary. • Cultivate strong stakeholder relationships by maintaining transparent communication, providing frequent updates, and managing expectations. • Craft consistent brand messages and compelling storytelling across various mediums, including video, digital media, and print, through collaboration with internal and external stakeholders. • Develop content for marketing and business operations emails utilizing Pardot for Email Marketing Campaigns. Regularly review and adjust content to optimize call-to-actions and subject lines. Analyze campaign data and deliver comprehensive reports to relevant stakeholders. • Partner with Legal, Risk, and Compliance teams to ensure adherence to company guidelines in content creation. Show less Senior Content Strategist and Project Management (2023) Content Strategist (2022 –2023) | Marketing Administrator (2020 – 2022) | Content Specialist (2019 – 2020) • Oversee multiple projects spanning four distinct brands, products, and stakeholders, from initial stages to completion. • Collaborate with the team to deploy technologies and strategies to enhance team efficiency and client satisfaction. • Utilize Trello to track all ongoing projects and regularly provide status… Show more Senior Content Strategist and Project Management (2023) Content Strategist (2022 –2023) | Marketing Administrator (2020 – 2022) | Content Specialist (2019 – 2020) • Oversee multiple projects spanning four distinct brands, products, and stakeholders, from initial stages to completion. • Collaborate with the team to deploy technologies and strategies to enhance team efficiency and client satisfaction. • Utilize Trello to track all ongoing projects and regularly provide status reports on project timelines to relevant stakeholders. • Ensure the creation of tickets in Trello and accurate assignment to respective team members. • Orchestrate and lead kickoff meetings while effectively prioritizing tasks in alignment with project objectives. • Ensure the team understands project requirements and facilitates the availability of necessary resources to accomplish tasks. • Monitor team workload and implement load-balancing measures to optimize productivity. • Conduct weekly standup meetings to track project progress, address obstacles, and provide valuable feedback and coaching as necessary. • Cultivate strong stakeholder relationships by maintaining transparent communication, providing frequent updates, and managing expectations. • Craft consistent brand messages and compelling storytelling across various mediums, including video, digital media, and print, through collaboration with internal and external stakeholders. • Develop content for marketing and business operations emails utilizing Pardot for Email Marketing Campaigns. Regularly review and adjust content to optimize call-to-actions and subject lines. Analyze campaign data and deliver comprehensive reports to relevant stakeholders. • Partner with Legal, Risk, and Compliance teams to ensure adherence to company guidelines in content creation. Show less
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3 Daughters Brewing
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United States
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Food and Beverage Services
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1 - 100 Employee
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Marketing Manager
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Jul 2018 - Jul 2019
• Collaborated with the Sales Team, Event Coordinator, Brewers, and QA to devise compelling marketing strategies to expand followers, enhance brand visibility, and generate anticipation for upcoming products and events. • Generated captivating content for social media platforms, advertising campaigns, and sweepstakes/giveaways while managing posting and updating activities across Facebook, Instagram, and YouTube. • Regularly updated the company website, event calendar, and blogs utilizing… Show more • Collaborated with the Sales Team, Event Coordinator, Brewers, and QA to devise compelling marketing strategies to expand followers, enhance brand visibility, and generate anticipation for upcoming products and events. • Generated captivating content for social media platforms, advertising campaigns, and sweepstakes/giveaways while managing posting and updating activities across Facebook, Instagram, and YouTube. • Regularly updated the company website, event calendar, and blogs utilizing WordPress. • Created and distributed bi-weekly email newsletters highlighting company/community events and new product releases. Show less • Collaborated with the Sales Team, Event Coordinator, Brewers, and QA to devise compelling marketing strategies to expand followers, enhance brand visibility, and generate anticipation for upcoming products and events. • Generated captivating content for social media platforms, advertising campaigns, and sweepstakes/giveaways while managing posting and updating activities across Facebook, Instagram, and YouTube. • Regularly updated the company website, event calendar, and blogs utilizing… Show more • Collaborated with the Sales Team, Event Coordinator, Brewers, and QA to devise compelling marketing strategies to expand followers, enhance brand visibility, and generate anticipation for upcoming products and events. • Generated captivating content for social media platforms, advertising campaigns, and sweepstakes/giveaways while managing posting and updating activities across Facebook, Instagram, and YouTube. • Regularly updated the company website, event calendar, and blogs utilizing WordPress. • Created and distributed bi-weekly email newsletters highlighting company/community events and new product releases. Show less
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TD SYNNEX North America
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Lead Associate Sales Representative
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Apr 2017 - Jul 2018
• Cultivated and nurtured relationships with key accounts to drive increased pipeline leads and facilitate conversion into sales. • Devised end-user solutions to enhance product deliverability and cater to customer needs. • Oversaw the performance of ASRs, ensuring their ability to handle incoming purchase orders effectively while serving as a liaison between ASRs and IARs for seamless communication. • Recognized as a nominee for the "2017 Rookie of the Year" award. • Earned… Show more • Cultivated and nurtured relationships with key accounts to drive increased pipeline leads and facilitate conversion into sales. • Devised end-user solutions to enhance product deliverability and cater to customer needs. • Oversaw the performance of ASRs, ensuring their ability to handle incoming purchase orders effectively while serving as a liaison between ASRs and IARs for seamless communication. • Recognized as a nominee for the "2017 Rookie of the Year" award. • Earned distinction as one of Tech Data's top-performing ASRs in 2017. Show less • Cultivated and nurtured relationships with key accounts to drive increased pipeline leads and facilitate conversion into sales. • Devised end-user solutions to enhance product deliverability and cater to customer needs. • Oversaw the performance of ASRs, ensuring their ability to handle incoming purchase orders effectively while serving as a liaison between ASRs and IARs for seamless communication. • Recognized as a nominee for the "2017 Rookie of the Year" award. • Earned… Show more • Cultivated and nurtured relationships with key accounts to drive increased pipeline leads and facilitate conversion into sales. • Devised end-user solutions to enhance product deliverability and cater to customer needs. • Oversaw the performance of ASRs, ensuring their ability to handle incoming purchase orders effectively while serving as a liaison between ASRs and IARs for seamless communication. • Recognized as a nominee for the "2017 Rookie of the Year" award. • Earned distinction as one of Tech Data's top-performing ASRs in 2017. Show less
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BayCare Health System
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United States
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Hospitals and Health Care
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700 & Above Employee
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Licensed Massage Therapist
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May 2005 - May 2017
• Assessed individual client needs and devised personalized treatment plans through effective communication. • Collaborated with Physical Therapists to provide comprehensive services targeting injuries, limited range of motion, and chronic health conditions. • Assisted front desk staff in delivering excellent customer service, managing inbound phone calls, and utilizing a POS system and scheduler. • Assessed individual client needs and devised personalized treatment plans through effective communication. • Collaborated with Physical Therapists to provide comprehensive services targeting injuries, limited range of motion, and chronic health conditions. • Assisted front desk staff in delivering excellent customer service, managing inbound phone calls, and utilizing a POS system and scheduler.
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Chinese Martial Arts Center of Seminole
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Seminole FL
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Marketing and Events Mangaer
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Mar 2011 - Dec 2015
• Spearheaded company rebranding efforts by conceptualizing and designing a new business logo, seamlessly integrating it across all marketing collateral, including business cards, brochures, uniforms, and social media platforms. • Enhanced online visibility by crafting a new website with strategic keyword implementation to maximize search engine optimization (SEO). • Generated impactful Google pay-per-click ads and produced compelling promotional and educational YouTube videos. •… Show more • Spearheaded company rebranding efforts by conceptualizing and designing a new business logo, seamlessly integrating it across all marketing collateral, including business cards, brochures, uniforms, and social media platforms. • Enhanced online visibility by crafting a new website with strategic keyword implementation to maximize search engine optimization (SEO). • Generated impactful Google pay-per-click ads and produced compelling promotional and educational YouTube videos. • Played a key role in organizing annual martial arts tournaments at the Gaylord Convention Center in Orlando, overseeing registration desk operations, ticket sales, competitor sign-up processes, and apparel sales. • Produced eye-catching event flyers and marketing posters to effectively promote the tournaments. Show less • Spearheaded company rebranding efforts by conceptualizing and designing a new business logo, seamlessly integrating it across all marketing collateral, including business cards, brochures, uniforms, and social media platforms. • Enhanced online visibility by crafting a new website with strategic keyword implementation to maximize search engine optimization (SEO). • Generated impactful Google pay-per-click ads and produced compelling promotional and educational YouTube videos. •… Show more • Spearheaded company rebranding efforts by conceptualizing and designing a new business logo, seamlessly integrating it across all marketing collateral, including business cards, brochures, uniforms, and social media platforms. • Enhanced online visibility by crafting a new website with strategic keyword implementation to maximize search engine optimization (SEO). • Generated impactful Google pay-per-click ads and produced compelling promotional and educational YouTube videos. • Played a key role in organizing annual martial arts tournaments at the Gaylord Convention Center in Orlando, overseeing registration desk operations, ticket sales, competitor sign-up processes, and apparel sales. • Produced eye-catching event flyers and marketing posters to effectively promote the tournaments. Show less
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Court TV
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Internship
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Oct 2003 - Nov 2003
• Collaborated closely with the Graphic Design department to support their operations. • Prepared and optimized images for utilization in Court TV programs. • Assisted the Human Resources team with various administrative tasks, including payroll management and handling inbound calls and emails. • Collaborated closely with the Graphic Design department to support their operations. • Prepared and optimized images for utilization in Court TV programs. • Assisted the Human Resources team with various administrative tasks, including payroll management and handling inbound calls and emails.
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Education
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2022 - 2022
Digital Marketing Institute
Certified Digital Marketing Professional, Digital Marketing -
2010 - 2010
Cortiva Institute-Florida
Licensed Massage Therapist, Massage Therapy/Therapeutic Massage
Community
