Experience

Idaho Air National Guard

• Aviation and Aerospace Component Manufacturing
• 100 - 200 Employee

• Public Affairs Specialist

  • Mar 2019 - Present



Honor Code Marketing

• United States
• Advertising Services

• Marketing Consultant

  • May 2011 - Present

  Honor Code Marketing. www.honorcodemarketing.com Develops marketing strategy for professional service businesses. Implements proven marketing tactics to grow customer base and improve customer retention. Bolsters authority through well-crafted content. Performs full marketing reviews before and after marketing campaigns and presents metric reports to clients.SELECTED PROJECTSJesse Kalter Law, www.jessekalterlaw.com Duties: Ongoing marketing strategy development and marketing tactic implementationServes as outsourced marketing department to refresh brand, grow market reach, and increase revenue. -Strategic analysis of marketing landscape, including website audits, client interviews, keyword research, competitive analysis, content theme development, and suggested tactics to reach customers at each point in the sales funnel (know, like, trust, try, buy, repeat, and refer).-Complete website refresh based on strategic keyword research and path to purchase best practices.-Manages entire online presence, including social media, email automation, and reputation management.-Media creation management, including video and display.Neddenriep Financial, www.marknfinancial.comDuties: Ongoing marketing strategy development and marketing tactic implementationServes as outsourced marketing department to develop strategy, increase search rankings, and improve online reputation.-Strategic analysis of marketing landscape, including website audits, client interviews, keyword research, competitive analysis, content theme development, and suggested tactics to reach customers at each point in the sales funnel (know, like, trust, try, buy, repeat, and refer).-Website content optimization to improve search rankings (ranked for 101 new terms in the first month).-Developed review funnel to bolster online reputation (doubled reviews in the first month).



Reno Gazette-Journal

• Newspaper Publishing
• 1 - 100 Employee

• Digital Advertising Strategist, Key Accounts

  • Aug 2016 - Jul 2017

  Reno Gazette Journal. (Gannett)Developed digital advertising strategy for key accounts in Northern Nevada. Increased key account digital advertising spending, while increasing ROI for clients. Trained advertising department in new digital advertising techniques. Assisted in sales calls, providing analysis and recommendations.-Managed annual digital advertising revenue for entire site, in excess of $400,000, including new campaigns with Reno-Tahoe Airport, area casinos, and professional service companies.-Developed new relationship with owner of Club Cal-Neva Casino and crafted and sold $50,000 annual digital advertising campaign.-Trained and mentored site management and sales departments in digital advertising sales, implementation, and management techniques.



Sierra Nevada Media Group

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Business Development Manager

  • Mar 2015 - Feb 2016

  Sierra Nevada Media Group.Managed media sales for professional services territory in Carson City, NV. Exceeded ad spend targets of key accounts each quarter, including regional hospitals, private practice doctors, dentists, optometrists, lawyers, and CPAs. -Reached top sales person for digital advertising within first 3 months, managing over $72,000 in annual revenue (more than double any other sales rep). -Lead sales team in sponsorship revenue for annual charity golf tournament, benefiting literacy efforts in Northern Nevada.



Advantage Sales & Marketing

• United Kingdom
• 1 - 100 Employee

• Strategic Marketing & Research Analyst

  • Mar 2014 - Mar 2015

  Advantage Sales & Marketing.Analyzed marketing efforts of leading CPG companies, including Walmart, Home Depot, Albertsons, Safeway, Nestle, Ferrero Rocher, and Ready Pac Foods. Designed marketing tactics based on sales metrics for executive level decision makers. Used complex data sets to forecast future food trends and made recommendations for growth opportunities. Performed custom market research for seasonal product development.-Researched Millennial shopping habits and authored 5 industry whitepapers on the Millennial consumer path to purchase. -Managed internal and international PR communications for Ready Pac Foods.



Boise State Public Radio

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Development Project Manager (MBA Internship)

  • Aug 2012 - Mar 2014

  Boise State Public Radio. (NPR)Managed staff in marketing efforts, including a campaign for a new radio station and the development of a station marketing strategy for the 2014 fiscal year. Organized and oversaw website re-design project, national benchmarking analysis, and led implementation and training of new station-wide marketing project management system. Boise State Public Radio. (NPR)Managed staff in marketing efforts, including a campaign for a new radio station and the development of a station marketing strategy for the 2014 fiscal year. Organized and oversaw website re-design project, national benchmarking analysis, and led implementation and training of new station-wide marketing project management system.



Drake Cooper

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director (MBA Internship)

  • Aug 2013 - Feb 2014

  Drake Cooper. (Marketing Agency)Created a full-scale marketing plan for the Boise State University Parking and Transportation Department, including primary marketing research, developing marketing metrics, and presenting to a state of Idaho committee for adoption. Drake Cooper. (Marketing Agency)Created a full-scale marketing plan for the Boise State University Parking and Transportation Department, including primary marketing research, developing marketing metrics, and presenting to a state of Idaho committee for adoption.



United States Air Force

• United States
• Defense and Space Manufacturing
• 700 & Above Employee

• Russian Cryptologic Linguist

  • Jan 2003 - Jan 2007

  United States Air Force. (Honorable Discharge)Translated Russian aeronautical and military vernacular for the NSA, including top secret documents and audio recordings. Intelligence analysis and real-time security threat monitoring and reporting. United States Air Force. (Honorable Discharge)Translated Russian aeronautical and military vernacular for the NSA, including top secret documents and audio recordings. Intelligence analysis and real-time security threat monitoring and reporting.