Experience

Everynet

• Netherlands
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Director

  • Oct 2021 - Present



Society of Actuaries

• United States
• Insurance
• 100 - 200 Employee

• Marketing Manager

  • Nov 2020 - Oct 2021



Independent Consultant

• Senior Marketing Strategist

  • Oct 2017 - Nov 2020

  Independent consultantI deliver marketing guidance and tactical support to a variety of small- to mid-size businesses, including strategic planning, data analytics, digital marketing, web content development, social media, event planning, OOH advertising, media/public relations and market research. • Creation of web content for multiple clients including an independent financial advisor, real estate business and community organization.• Developed integrated marketing strategy to support expansion of multi-location fitness studio, including web development/content, social media and OOH advertising.• Developed an integrated marketing plan to drive growth within the financial channel market for major national insurance provider; included brand management, tactical plan, market research and resource recommendations necessary for successful plan execution. • Defined go-to-market strategy, brand identity, tactical plan and budget for successful launch of an elite, personal training facility.• Sharpened message and redesigned sales tools to support rapid sales growth for a privately-held loyalty marketing company.• Delivered strategic and tactical plan to support expansion of independent hair/beauty salon.• Conducted market research/evaluation with competitive analysis for international direct marketing company. • Conducted product placement and market evaluation for national paper good supplier.



CoreCentric Solutions, Inc.

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Director of Corporate Marketing

  • Jun 2018 - Jan 2019

  Established CoreCentric's first-ever corporate marketing and communications function. Within eight months creating a master brand strategy that clearly differentiated CoreCentric from its competitors and more clearly articulated their value proposition. Delivered on all marketing touchpoints -- from traditional collateral to a custom photo library and videos to a new corporate website. These efforts also extended into industry association relationships, trade show presence and a consumer-facing campaign that opened a new distribution channel for CoreCentric resulting in approximately $800K in revenue.



The Warranty Group

• United States
• Insurance
• 300 - 400 Employee

• Director, Corporate Marketing and Communications

  • Aug 2013 - Sep 2017

  Served as a strategic advisor to the executive leadership team to re-establish a global corporate marketing and communications function. Team priorities included the implementation of a global brand/messaging strategy, “traditional” media relations and social media strategy, global employee engagement/communication, community outreach programs and demand generation to support test launch into new line of business. Served as a strategic advisor to the executive leadership team to re-establish a global corporate marketing and communications function. Team priorities included the implementation of a global brand/messaging strategy, “traditional” media relations and social media strategy, global employee engagement/communication, community outreach programs and demand generation to support test launch into new line of business.



syinc.

• Account Director/Senior Strategist

  • Oct 2012 - Aug 2013

  • Develop and execute a B2B/B2C integrated marketing plan to support the national product launch for an international mobile phone manufacturer • Define the master brand strategy including tone/personality, visual standards and brand guidelines for multi-national direct marketing and logistics company • Execute targeted research campaigns to understand the data/analytics needs of mid-tier retailers for multi-national direct marketing and logistics company • Redefine and execute multi-city, B2C local market campaign focused on awareness and acquisition for a national cable services provider; efforts resulted in 33% increase in contracts



Allstate

• Director

  • Oct 2011 - Oct 2012

  • Established a communications process to position and launch $30+ million business dedicated to high-value property coverage • Implemented an integrated communications plan to launch a new P&L designed to reshape affinity marketing within the insurance industry • Defined go-to-market positioning for automotive dealer services, including development of an integrated plan proactively communicating to key internal and external stakeholders • Managed and developed cross-functional team executing communication plans for eight, individual business units with a collective revenue of $500+ million



Experian

• Information Services
• 700 & Above Employee

• Senior Manager

  • Jul 2005 - Aug 2010

  Senior Manager, Data & Database Management Services2005-2007• Launched a new business unit designed to inform household-level advertising through cable systems; including business-level marketing plan, market research to identify target clients, value proposition/positioning development, sales materials & training creation• Implemented extended new positioning/messaging for data and database management services• Defined marketing strategy for $100 million data and database management services business• Managed and developed the research and marketing communications team and budgetSenior Manager & Acting Director, Marketing Information Services 2007 – 2010• Established marketing strategy, goals and measurement protocols for the $69 million core consumer data business• Defined and implemented research programs investigating changing consumer/market needs and translated results into product strategy• Lead cross-functional team in establishing the 3-5 year strategic roadmap for new category expansion, including development and implementation of strategic repositioning of core data business with emphasis on changing marketplace perceptions • Executed social media activities and mobile marketing campaigns increasing brand awareness and revenue growth through online channels• Collaborated with Product Development and Sales to identify product gaps, establish CRM programs and improve product development, as well as marketing and sales efficiencies• Managed and developed five-member integrated marketing communications team responsible for research, planning, execution, measurement and branding



Archipelago Holdings

• Manager

  • May 2004 - Jul 2005

  Responsible for extending the corporate brand strategy through integrated messaging, brand architecture, nomenclature and product/service positioning across on- and offline channels. Responsible for extending the corporate brand strategy through integrated messaging, brand architecture, nomenclature and product/service positioning across on- and offline channels.



RR Donnelley & Sons

• Manager

  • Oct 2002 - Apr 2004

  • Developed and implemented successful integrated marketing communications plans supporting Catalog/Retail industry, including institution of goal-setting to gauge marketing ROI • Realized $5 million incremental annual revenue and a 50% improvement in primary goals just six months after baseline measurement.• Lead master brand strategy development and execution as a senior brand consultant.• Defined Global Solutions marketing strategy supported with integrated solutions internationally• Co-leader of six integration teams during the RR Donnelley/Moore Wallace combination• Recommended combined marketing philosophy, centralized organizational structures and communications processes



Scudder Investments

• Assistant Vice President

  • Sep 1999 - Sep 2002



Moore Corporation

• Printing Services
• 1 - 100 Employee

• Manager

  • Aug 1998 - Aug 1999



Nicor

• Advertising Representative

  • Jun 1993 - Aug 1998