Experience

Line, LLC

• United States
• Business Consulting and Services
• 1 - 100 Employee

• President & Principle Consultant

  • 2014 - Present



Wondrium by The Great Courses

• United States
• E-Learning Providers
• 200 - 300 Employee

• President/Chief Executive Officer & Board Member

  • Nov 2005 - Jun 2013

  Hired to prepare company for sale — pioneered efforts to restructure manufacturing operations, install new technology infrastructure and transform branding and marketing strategies. Quickly promoted to #1 senior leadership role with full P&L oversight of $140M budget, including a $60M marketing budget and a $7M product development budget.- Strategic & Operating Leadership: Exhibited transformational leadership that propelled company into Top 300 Internet Retailer brand with EBITDA and revenue results that exceeded targets even in down economies.- Explosive Business Growth: Capitalized on new market opportunities, industry changes and numerous customer research technologies to accelerate growth and international market expansion. - Multiplied company’s annual revenues from $22M to $140M.- Operational Management: Generated double-digit operational improvements in supply chain, studio production capabilities and customer acquisition. – Yielded 40% increase in customer conversion by revamping website design. – Increased studio operations throughput 40% by building new technology capabilities.- New Product Development: Spearheaded new initiative to manufacture and launch DVD product line—revenues grew 35% in 18 months and product became top-selling medium for company.- Business Innovation: Created company’s first data mart and full OLAP cube to develop real time, automated reports on key business operations include manufacturing, call center, sales, and marketing.- Organizational Structure: Served as cultural leader and voice of the brand for company—successfully created highly engaged, top-performing culture that Hay Group repeatedly ranked in top 90% for employee satisfaction. - Customer Engagement: Innovated extensive customer surveys and constructed mechanism to predict favorable responses to different catalog covers—increased customer engagement rates 8-15%. Show less

• President & Chief Operating Officer (COO)

  • Sep 2003 - Nov 2005

• SVP, Marketing

  • Feb 2002 - Sep 2003



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Global Business Development

  • Apr 1998 - Dec 2001

  Hired to leverage emerging technologies for ongoing business growth and identifying untapped revenue and market opportunities. Landed accounts with big-name clients including Mercedes Benz, Pfizer, Exxon Mobil, Berlitz International, US Navy Recruiting Command, and Reuters Worldwide. - Business Innovation: Championed new strategic marketing and business development solutions for one of the largest direct marketing companies in the world—repeatedly produced year-over-year growth. - Technology Enablement: Exploited new-to-market technologies (Internet, CRM systems and data analytics) and created new business models and revenue streams that quickly translated into lucrative client contracts. - Diverse Client Solutions: Developed and managed innovative direct marketing and data analytics programs for several clients. Representative projects include: - Redesigned Mercedes-Benz website and integrated 300 national dealers into central database that supported corporate offices in US and Germany. - Assisted Reuters Worldwide with global CRM system and data analytics strategy for all global call centers. - Collaborated directly with Berlitz International on all direct marketing campaigns. - Worked with Exxon Mobile for all point of sale marketing collateral for Speed Pass and credit card acquisition. - Revenue Expansion: Escalated business and revenue growth of new group from startup phase to multimillion-dollar operations despite several operational changes and major acquisitions. Show less



First USA

• Financial Services
• 1 - 100 Employee

• Vice President, Marketing Acquisitions

  • 1996 - 1998

  Recruited to spearhead marketing acquisition solutions—managed $120M marketing budget, 10 vendors and operational improvement projects. Delivered innovative market and revenue growth programs. - Project Management: Orchestrated and led comprehensive efforts to build industry’s first TCP/IP enabled call center—company rolled out to 50+ locations supporting over 15,000 inbound/outbound call representatives - Business Growth: Propelled company’s balance transfer program’s growth from $840M to $5B in 18 months. - Program Innovation: Pioneered one of the first full-service online banks, WingspanBank.com, a wholly owned subsidiary of Bank One (now JP Morgan Chase)—launched revolutionary program in 120 days. - Program’s development and success was later chronicled in a Harvard Business Review case study. Show less



Sitel Group

• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Director Of Account Management, Financial Services

  • 1994 - 1996